In order to be closer to the Chinese customers and provide instant solutions and technical services, Clariant Masterbatch's business put forward the 'tomorrow delivery' initiative to achieve delivery 24 hours after the order was placed.
Clariant's investment in China was underpinned by this move. On May 23rd, Clariant held the groundbreaking ceremony for a new production line in the masterbatch business in Guangzhou. The production line will mainly produce Renol® Black black masterbatch to meet China's growing demand for PET and nylon fibers, as well as the biaxially stretched film market, provides local customers with rapid production delivery and technical services.
Renol® Black Black Masterbatch has a high concentration (approx. 30%) and is widely used in mobile phone films, seat belts, sport shoes, etc. It complies with a variety of regional and international standards and regulations, including UL standards, EU "Hazardous substances Restrictions on Directives (RoHS) and Chemicals Registration, Evaluation, Licensing and Restrictions (REACH), etc.
Actively deploy the Chinese market
In the past five years, Clariant has been actively deploying and investing in the Chinese market, striving to become the “inside person” role in the Chinese market. Between 2016 and 2018, Clariant invested mainly in eight production lines and a new factory building in China. The new production line will complement Taiwan's existing black masterbatch production line, which will also be the only black masterbatch production line currently in the Asia Pacific region, with a view to expanding the market share of chemical fiber and film to 7% by 2022.
New milestone
In the next 2018-2019, Clariant stated that it will strengthen its business footprint to meet the needs of more customers:
Strengthen customer focus: Continue to invest in people and services to meet customer needs;
A number of 'from edge to core' projects serving customers will be implemented in the first quarter of 2019;
Clariant fast delivery method: Start 'Tomorrow delivery' plan to improve the service level, the goal is to deliver the goods within 24 hours after confirming the order;
CPS, the Clariant production system, aims to further optimize production, efficiency and quality.