On May 23, the reporter was informed by the China Household Electrical Appliances Association and the Ministry of Information and Industry Development of the National Information Center, the “2018 China Refrigerator Industry Summit Forum” sponsored by the State Grid of China, that the retail sales of the refrigerator market in 2017 had been realized for four years. For the first time, the refrigerator industry in 2018 is still exploring the path of cost pressure on the supply side and the overall lack of demand.
According to data released by Ovid Cloud Network, the total retail sales of refrigerators in China was 37.76 million units in 2017, a decrease of 0.6% year-on-year, and retail sales of 93.9 billion yuan, a year-on-year increase of 3.9%. This is the first time in four years that retail sales in the refrigerator market have grown. .
In 2018, the refrigerator market continued its steady increase in the 'new normal'. According to statistics, the retail sales in the refrigerator market in China were 9.2 million units in January-April, 2018, down 3.2% year-on-year, and retail sales were 28.1 billion yuan. Increase by 5%.
Industry insiders pointed out that the growth of the refrigerator market is partly due to the relatively stable market environment and the sustained release of the consumption upgrade dividend. Although the raw material price increases, real estate regulation and other unfavorable factors still exist, but in the 'home appliances to the countryside With the support of new products and continuous optimization of product structure, the refrigerator market in 2018 is still promising.
However, Guo Weide, vice president of Owe Cloud Network, pointed out that in the context of continuous increase in overall costs and cross-border brands rushing to eat cakes, the dominant advantages of mainstream companies and competitive advantages in the high-end market are prominent. The survival conditions of small and medium-sized brands are worrisome and face reshuffle. The danger of exit.