Convergence between online and offline convergence of the home appliance industry is increasingly fierce competition, and urgently require product upgrades and marketing of the two-way acceleration.
On May 17th, Kelon Air-Conditioner officially launched the 'First-Class Energy-Saving Storm Plan' in Beijing, and invited Hunan Satellite TV host Shen Mengchen to serve as the 'Empty Ambassador' and once again overwhelming the popularity of first-class frequency conversion dual efficient air conditioning. It is understood that this section Before the start of the peak season, Long Air has adopted more than 20 first-rate inverter dual-efficiency air-conditioners as the main product of the 'First-Class Energy-Saving Storm Plan' marketing campaign. It will effectively interact with products, events, celebrities and fans in the upcoming summer. Expand the popularity of a double efficient air conditioner.
On-site Shen Mengchen interacted closely with Kelon brand mascot Kelon KK and expressed his recognition of the energy conservation and fashion concept advocated by Kelon Air-Conditioner. Shen Mengchen’s “I Am a Singer”, “The Real Man” and “Sound on the Scene” and many other The show left a deep impression on the audience, cheerful, strong, positive personality became its distinctive label.
Kelon Air-conditioner has the concept of 'professional', 'quality' and 'practical' as its brand concept. It is known as an efficient expert in the industry and represents the direction of high-efficiency, energy-saving and fashionable trends in China's home appliance industry. It has attracted a lot of personality fashion and focuses on young people who are energy-saving and environmentally friendly. Consumers, Kelon Air-conditioner 'Energy Saving Ambassador' Shen Mengchen's true personality, stylish and trendy personal image and charm are in line with the concept advocated by Kelon Air-Conditioning Co., Ltd., and at the same time, the optimism and boldness of the image of the young man cast by Shen Mengchen. , And a strong market appeal, can inject fresh vitality into the brand's development, help the brand online to achieve the full contact of the fans on the line, promote brand image and user groups further rejuvenated.
According to Wen Jiabang, general manager of Kelon’s air-conditioning marketing division, “Consumers are constantly iterating, as companies embrace change, and more young people like to let more people know about our products, technology, and recognized brands. Kelon has 35 air conditioners. Years of professional experience, double efficient technology leads the industry, Next we will leverage on star IP to launch series of market activities to further popularize double efficient air conditioning.
Under the consensus of “Energy-saving and emission-reduction and enjoying green life”, consumers have already paid more attention to the first-class energy-efficient products than 50%. As an expert in domestic high-efficiency air conditioners, Kelon Air-Conditioner constantly innovates and upgrades technologies. Breaking the world energy efficiency record three times, it has launched 4D full DC frequency conversion technology more heavily, and has become the first-in-class energy efficiency technology pioneer and market universalizer, and continues to lead the market trend of energy-efficient air conditioning development.
It is understood that the DC conversion frequency currently defined in the air-conditioning industry refers only to DC compressor motors, and full DC conversion includes only DC compressor motors, indoor DC fan motors and outdoor DC fan motors. Kelon air-conditioners further improve all-DC configurations, taking the lead The electronic expansion valve replaces the capillaries of traditional air conditioners. Together with the DRD dual-efficient rare-earth compressor and indoor and outdoor DC motors, it forms a '4D full DC inverter system', making the air conditioner more energy-efficient, more efficient, quieter, and more accurate in temperature control. More comfortable effect. Currently Kelon's first-class frequency conversion dual efficient air conditioning is equipped with 4D full DC technology.
According to industry insiders, Kelon Air-Conditioning Energy-Saving One Energy-Saving Storm Plan will set off a wave of popularity in the industry with the dual support of high energy efficiency and star traffic, and Kelon Air-Conditioning will also be more professional. The youthful and fashionable brand image has brought a new brand experience to the younger generation that is more imaginative and futuristic, leading the trend of younger home appliance brands.