The domestic color TV market is facing a new round of fierce competition. The data shows that the average profit rate of major companies in the color TV industry in China was 1.3% in 2017. Compared with other home appliance categories, it is operating at low profits. This includes domestic companies such as Konka, TCL and Skyworth. Well-known color TV companies have transformed.
Yesterday, Konka Group announced a transformation and upgrade strategy and announced that it will achieve a revenue target of 60 billion yuan by the end of the 13th and a revenue target of 100 billion yuan by 2022. It is understood that Konka Group has restructured its business structure and built a 'science park'. Business Group''Industrial Product Business Group''Platform Service Business Group'' Investment Financial Business Group'' Four business groups.
Ovid Cloud expects that the color TV market will continue its growth in the second quarter of 2018. In the first half of 2018, China's color TV market will have a retail volume of 22.39 million units, which represents a year-on-year increase of 2.7%. Retail sales volume will reach 74.8 billion yuan, an increase of 1.1% over the same period of last year. %. In the face of a small growth market, TCL Group is also stepping up its transformation in addition to the Konka Group. The industry has stated that intelligence has become a major business transformation opportunity, how to seize new market hot spots, and become a company capable of transformation The key to 'break'.