'In 2018, our target is to sprint for 120 billion yuan'. Premier Wen Yongbing, Vice President of Gome Retail Holdings Co., Ltd., on May 23rd, launched the opening ceremony of Gree's full-featured air-conditioned 'Shu Yu' series of new products, the China-Tajik Global Experience Center. Gree air-conditioning and Gome reached a sales target reached this year.
The 'Shu Yu' air-conditioner series released yesterday was another GOME channel customization product after Gree's 'Su Feng Feng' series. In order to present the aesthetic design sense of air conditioning and home integration, Gree's 'Shu Yu' series gilded decoration The aesthetic design of the combination of fishtail lines looks very mysterious.
Gree 'Shu Yu' air conditioning hook
Focusing on the sense of design and decoration, the 'Shu Yu' series also devotes a lot of effort to comfort, intelligence and energy efficiency: Inverter-level energy-saving, 16 dB of ultimate silence, the phone can be 'controlled' Control technology. According to Wang Chun, Chief Engineer of Zhuhai Gree Electric Appliance Co., Ltd., the “Shu Yu” series of air conditioners has been developed for more than two years and has solved many technical problems. The air-conditioning incorporates the infrared sensor technology, and the large-scale air deflector design. Segmented district air supply, large flow low wind resistance design, five energy-saving and energy-saving energy-saving technologies, and eight air supply methods such as 'wind blowing' and 'wind blowing away' can fully satisfy the needs of users. Personality requirements. In addition, the 'Shu Yu' series of high-end air conditioners equipped with Gree's cool external machine, to ensure the external environment of -20 ° to 60 °, can get a stable operation capability.
As a differentiated and customized product, Gree and Gome's Shuyu series will be expected to post sales after listing, as well as sprinting sales targets of 12 billion yuan for the full year.
According to Hu Wenfeng, President Assistant of Zhuhai Gree Electric Appliance Co., Ltd. and Chu Yongbing, Gree air-conditioning sales exceeded US$7 billion in Gome in 2017, and sales of high-end and high-end models accounted for more than 45%, of which Gree and Gome jointly The launch of the differential explosion model 'Shu enjoys the wind' series is the most prominent. In the entire Gome system, the top five sales models are Gree's 'Shu enjoys the wind' products, which proves that Gree's brand is unshakable in the market. The series of five models 2017 annual sales of over 1 billion yuan.
It is reported that in the sales of traditional household appliances such as refrigerators, air conditioners, washing machines, and color TVs, the air-conditioners started this year with a more optimistic outlook. Jia Dongsheng, general manager of Beijing China Yikang Era Market Research Co., Ltd. stated that 2018 is the consumption of household appliances in China. In the young age, in the post-policy era, the home appliance industry encountered the most stringent real estate control policies. All the unfavorable factors had a far-reaching impact on home appliance consumption. However, from the previous year to the first four months of this year, it was very obvious that the air-conditioning products ratio. All other categories are more comfortable. The refrigerators, washing machines, and color TVs each have negative values in terms of volume, while the air conditioning volume is 11.7% and positive growth of 17%, respectively, and the amount of growth is higher than the amount of growth. .
At present, the end market has good feedback on five dimensions of good products, namely quality, low energy consumption, artistic, intelligent and healthy. Jia Dongsheng expects sales of Gree's Shuyu series of air conditioners that meet the above product dimensions. .
In order to promote the attention and sales of Gree's Shuyu series air conditioners after listing, Guomei will open Gree's Shuyu air-conditioner's one-and-a-half pre-sales activities in more than 1,600 stores across the country. Consumers can store 100 yuan in 'Shuyu' ' When the new air-conditioner arrives, it will be worth 1,000 yuan in cash. The event will start from now until June 30th.