On May 29th, Little Swan will cooperate with Jingdong at the Beijing Tongying Center to host the new 2018 Water Rubicon Conference with the theme of 'Drum Upgrade, Select Cold Wash'. At this conference, Little Swan will launch a new water Rubik's Cube washing machine. And two antibacterial master series Jingdong exclusively for washing machines.
Roller upgrade, choose cold wash
In recent years, the growth rate of the washing machine industry in China and the world has slowed down. On the one hand, homogenized products of many companies are competing at low prices; on the other hand, consumer upgrades have brought about diversification and personalized user needs.
Washing machine product innovation encounters bottlenecks, and lacks a series of innovative technology products that can meet and lead consumer demand. Many consumers know that clothes are not worn out but are washed badly. Many high-end silk products cost as much as RMB 20,000. , Clothing prices are even much higher than a washing machine. Consumers do not dare to put in the washing machine at home. The problems of various traditional washing, such as the shrinking of wool sweaters, the deformation of silk silk clothes, the fading of bright colored clothes, etc. Consumers feel that throwing good clothes into the washing machine is a disaster. The more damage the washing, the higher the degree of damage.
With the continuous rejuvenation of consumer groups and the gradual increase in the level of consumption, the overall market for home appliances has shown a trend of increasing proportions of mid- to high-end products year after year. Especially in the area of washing machines, simple washing has failed to meet the demands of consumers. The requirement is not only to wash the clothes and not to wear them, but also to be able to achieve no fading, no deformation, and more health. It can be said that users are no longer satisfied with the simple need to free their hands to clean clothes, but also pay more attention to health and humanity. Refined lifestyle.
The bottleneck of the industry and the pain points of users are the breakthroughs of Little Swan's innovation. Based on the 40-year-old science and technology innovation of Little Swan in the washing machine industry, Little Swan retains the advantages of a traditional drum washing machine through the smart beat water flow system. Technology and 3D cube inner tube, magic lifting ribs and two major hardware to achieve the three major upgrades of the ordinary roller, abandon the easy-to-fade deformation, long washing time and other disadvantages, innovative R & D water magic cube 'cold water washing' in the drum washing machine field Blacktech, the Little Swan became the first home appliance brand in the industry to receive the "VDE certification" of the electrical Nobel Prize.
As a new product highlighted in this press conference, what's so special about the Water Cube?
It is reported that the new Water Cube combines the current washing habits of domestic households. Under normal temperature conditions, the speed of the inner cylinder is switched between 45 and 200 revolutions, outputting a variety of washing modes, and three types of magical water flows from weak to strong to form intelligent washing cycles. At the same time, with the 3D cube inner tube and the magic ribs, the same degree of cleanliness of the 40°C water temperature washing machine can be achieved without heating. At the same time, it can effectively protect the clothing fibers and reduce the decolorization rate. It has broken the world drum washing machine industry in the past half century. 'Only hot water washing' situation, in meeting people's pursuit of a better lifestyle and yearning for it, also established Little Swan's leading position in technological innovation in the industry. 'Lengshui Washing' technology not only cares for clothes, but also reduces hot water for fabrics. The damage can effectively protect the color of the clothes, keep the clothes always bright as new, and eliminate unnecessary troubles such as clothing fading and shirt deformation for the majority of users, especially men. The two antibacterial master washing machines exclusively provided by Jingdong are With silver ion sterilization function, a single wash, a washing and drying, washing and drying products equipped with Jingdong micro-wifi intelligent control, for home use To create a comfortable and convenient laundry and healthy environment.
In the summer of May, the launch event shocked
It is understood that this time, the Little Swan Conference will release more innovative gameplay and benefits than traditionally released new products. It will allow consumers to feel the sincerity of the 40-year-old Little Swan brand.
Entering the conference site, Little Swan will find the main concepts of 'color' and 'tangible', conveying the active life attitude that Little Swan has advocated for 40 years and the features of the Shuimofang washing machine's color protection and protection. At the same time, the conference site was arranged. Washing machine display area, consumers can intuitively experience the washing process of Little Swan washing machine.
On May 29th, the consumers went to the North Plaza of Beijing Tongying Center to participate in live interactive activities to get a custom gift for Little Swan. The whole point of the big gift will be sent to the site to participate in the rally on site and the water cube will be obtained. New product washing machine trial opportunity. To reward users, at the occasion of the 40th Anniversary of Little Swan and the new product launch conference, Jingdong snapped up the new model of Little Swan, and paid 12 enjoyment of the Jingdong Ibun-free interest rate, with more gifts in kind.