On May 23, 2018, the 2018 China Refrigeration Industry Summit Forum organized by the China Household Electrical Appliances Association and the Ministry of Information Technology and Industrial Development of the State Information Center was held in Beijing with the theme of 'Ice on the ice, Ai Xianxing'. Representatives of mainstream refrigerator brands, well-known experts in the industry and representatives of channel companies gathered together to discuss the development context and consumption trends of the industry, further explore the transformation and upgrading of the refrigerator industry, seek new impetus for future market growth, and demonstrate outstanding performance in refrigerators. Brands and products are awarded.
(2018 China Refrigerator Industry Summit Forum
As the fastest growing white household appliance brand in the domestic market, TCL refrigerator always upholds 'pragmatic and innovative ideas, focusing on user needs, focusing on user health and smart life through technology and design innovation, and continuing to be a healthy home for speed. In the middle of the year, TCL refrigerators provided humanized “health and wisdom” products to the market with their keen understanding of product innovation trends and users' pain points. The theme of the summit was captured in the forum. Three items Awards. TCL Refrigerator won the '2017-2018 Smart Industry Health Brand in Refrigerator Industry', new product 'BCD-490WBEPF2', and 'BCD-480WEPZ50' won '2017-2018 annual integrated frequency cooling lock technology innovation star' and '2017- The 2018 annual AAT smart innovation technology innovation star', fully demonstrated the innovative strength of TCL refrigerator product brand.
In 2018, under the circumstances that the macro-environmental factors such as cost pressures and real estate regulation continued to ferment, the refrigerator market was uncertain, and many brand owners hoped to take the dual upgrade of product structure and quality as the breakthrough point, and constantly optimize the distribution of resources such as brands, channels and technologies. , To further explore and cultivate new market growth space. At present, the refrigerator industry has reached the final stage, the phenomenon of structural upgrading and price war at the same time exists, and inevitably there must be a brand out of the game, this final test is the comprehensive strength of the enterprise. In the trend of quality of life, healthy diet is undoubtedly the consumer's priority appeal, which also prompts the refrigerator industry to return to the essence of preservation. A preservation war without smoke is being staged. This award-winning TCL refrigerator is in line with this The trend of development, breaking the ceiling of technology, for the speed of healthy living, to achieve a new leap and breakthrough.
(2018 China Refrigerator Industry Summit Forum
At this summit forum, TCL Refrigerator was awarded the “Smart Brand of Refrigerator Industry” award, which is indeed worthy of its name. It is the “pragmatic innovation” of TCL Refrigerator that deeply plows the needs of users and focuses on the development of healthier ice-wash products. The affirmation of the concept is a highly affirmation of the innovative technological achievements of TCL Refrigerator.
(2018 China Refrigeration Industry Summit Forum Awards Ceremony
One-piece frequency conversion, quick-locking, fresh, natural ingredients
With the per capita GDP increasing and the consumption escalating, the accumulation of healthy products has become a The current market's urgency needs, 'health' has become one of the core keywords for consumers to pursue beautiful and exquisite life. The return of smart selling points or the preservation of selling points has become one of the tangle points of many brands, and TCL refrigerator thinks There is no trade-off between freshness preservation and smart health. In product technology innovation and R&D, TCL refrigerator not only continues to focus on the upgrade of fresh storage technology of ingredients, but also devotes itself to creating a “wisdom and health” nutritional management of ingredients. In March 2018, the new smart health was implemented. Air-cooled + 'Strategic Upgrade, From Fresh Food Preservation to Nutritional Health Management, Create a Perfect Health & Safety Life for Everyone from the Shopping Foods Storage, Full-Range-Three-Meal-Day Chain, and Make the Refrigerator a Real Insurance's Insurance Bank. Create a perfect smart home.
(TCL integrated inverter air-cooled refrigerator retains the natural taste of food ingredients)
In the fresh storage of foodstuffs, its first integrated control dual conversion technology, with intelligent air-cooled frost-free technology, to provide food with the best temperature, humidity of the exclusive storage space, achieve 2 minutes quick cooling 1 °C, quickly for the food to create uniform The storage space locks fresh foods; it reduces energy consumption by 40% compared to ordinary air-cooled refrigerators; noise value is as low as 36 decibels, and energy-saving is more silent. Unique all-space permanent self-releasing AAT negative oxygen ion freshening technology , To provide dust, deodorization, sterilization, fresh care as a whole 360 degree maintenance of food ingredients, to achieve more than 90% water retention rate of fruits and vegetables for 7 days; Large storage space, easily accommodate the family's food, with dry and wet partitions, 3 °C Maternal and Child Special Zone, -1°C Special Area for Food Storage, such as Thermostatic Lock Fresh Area, Large-capacity zoning storage, Specializing in all kinds of ingredients, Specializing in more professional, Fresh and natural, Indulgent, Realized Ingredients are upgraded from 'innocuous storage' to 'storage conservation'. The new air-cooling + technology will ensure that fresh ingredients are kept to the maximum, and the natural ingredients of the ingredients are preserved.
(TCL integrated inverter air-cooled refrigerator retains the natural taste of food ingredients)
TCL refrigerators have long focused on the technological innovation of users' healthy life. We all know that hidden health threats have always existed in refrigerators. In the course of storage, foods are hidden in various bacteria that cannot be seen inside the refrigerator. Erosion. TCL refrigerators adhere to preservation is the duty, healthy food storage is the most intimate of the user's life and careful care and care. In order to keep fresh while avoiding food erosion by bacteria, in terms of health storage, TCL refrigerator in the industry The first to achieve antibacterial silver ion antibacterial handle level 1, antibacterial rate of 99%, and the use of antibacterial grade 1 antibacterial door seal, Escherichia coli, Staphylococcus aureus sterilization rate of up to 99%, to achieve the health of the external space of the refrigerator Management; Inside the refrigerator, through the AAT Smart Decontamination System, removes 91.17% of the internal space of E. coli, protects the freshness and safety of ingredients, and provides families with thoughtful health care.
(TCL integrated inverter air-cooled refrigerator retains the natural taste of food ingredients)
According to TCL Refrigerator 2018's smart and healthy refrigerator 'air-cooled +' strategy, in 2018 TCL Refrigerator's exclusive AAT Smart Decontamination System will be fully popularized in new 250L products. All new products are 100% equipped with antibacterial door seals and antibacterial handles; By 2020, TCL refrigerators will strive to achieve a healthy refrigerator sales ratio of 70%. TCL refrigerators will rely on innovative technologies to eliminate health risks and make healthy living a normal natural part of the population.
(It's good to be cold. Choose TCL.)
In the final round of the refrigerator, the product, technology, brand, channel, service and other comprehensive strength contest. As a big country brand, TCL refrigerator washing machine focuses on the healthy life of users, technical innovation drives product upgrading, and leads the industry in promoting healthy appliances. The advancement of the healthy life into millions of households, for the benefit of thousands of users. In 2018 TCL Refrigerator from air-cooled to smart and healthy 'air-cooled +', to create a full-chain full of wisdom and healthy life, and bring consumers more quality New life upgrade; Future TCL refrigerator will continue to uphold a pragmatic and innovative product brand concept, continue to carry out product technology innovation, for the public wisdom and healthy life, the responsibility and responsibility of the big country brand.