This summer, the enthusiasm of the World Cup will ignite 11 cities in Russia. From Moscow to St. Petersburg, from the Baltic seaside enclaves to the Volga River, the World Cup has entered a countdown. As the atmosphere of the world rises together with the temperature, the summer On Sunday, the hot sun bake the earth, and the season of air-conditioning products has been fully opened. The TCL Air Conditioning 'Cooling on the Heat', together with the global brand ambassador Neymar prepared a summer feast for fans around the world, offering numerous surprises.
Legendary cheering group, with TCL air conditioning at the venue
This was the legend of TCL Air Conditioning, the international soccer superstar Neymar. TCL air-conditioning is for global users, fans, fans, and the global recruitment of World Cup cheering groups. Joining TCL legendary cheering groups not only has access to customized products, but also The opportunity to visit the World Cup stadium with TCL air conditioners. The scene shouted for Neymar.
As early as the beginning of this year, TCL announced a high-profile announcement of cooperation with Neymar. At the TCL Brazil new product launch in April this year, TCL awarded Neymar the stamp of “global brand ambassador” status and responsibility. Neimar officially became TCL Global. Brand ambassador. The time is the eve of the World Cup, the location is Brazil, the character is Neymar, in the weather, geography, people and conditions, TCL air conditioning took the lead in the first shot of the sports marketing during the World Cup. Cleverly tied the World Cup, with Neymar's international Influence, with individual fan groups inciting the global sports crowd, helps TCL air-conditioning brand image to go deeper into the world. Cooperation with Neymar is not only the sports marketing strategy of the Card World Cup, but also a breakthrough of TCL's air-conditioning for traditional marketing methods.
Cool T gestures, TCL air conditioning more stylish
From now till May 27th, log in to Weibo and follow @TCL's creative life microblog account, enter Top Offer information, show iconic 'T gesture' (left arm is placed parallel to chest, right arm is vertical In the left-hand arm, cheer up photos and give comments to TCL. Give Neimeng's refuelling language to participate in the TCL Legends Enthusiasts Recruitment Campaign. The cool 'T Hand Gestures' is trendy and interesting, attracting 80, 90 After the extensive participation of the group, it also further promoted the TCL air conditioning brand rejuvenation strategy.
With the continuous improvement of brand power, TCL's air-conditioning marketing campaigns continue to take advantage of Nei Maer, Ma Tianyu and other strong IP, enhance brand vitality; Renewed the Chinese men's basketball team and CBA, to create exclusive activities for the fans; In hand, “The players behind the scenes”, “ I am your mother, and other hot theaters, to create a node topic ... TCL air conditioning is opening a new marketing blueprint, from the various dimensions and fans to establish a common point and intersection, and these dimensions share a young and fashionable label, TCL air conditioning is being realized From the mere product output to the brand output, a brand with more personality and youth is coming to us.
In 19 years, TCL Air Conditioner seeks new breakthroughs
In 2017, TCL's annual sales of air conditioners exceeded 10 million units and entered the top 5 in the industry, achieving a milestone leap and becoming the backbone of the air-conditioning industry. In 2018, TCL air-conditioning insisted on 'high intelligence' in order to meet the tide of consumption upgrading. , High-value, cost-effective and high-reliability's four high requirements, focus on intelligence and frequency conversion and high energy efficiency, clearly proposed the 'leading air conditioning into the smart new era' product quality strategy.
In 2018, TCL's air conditioner frequency conversion products were fully intelligent. Through technological innovation and integration, smart, adaptive, and networked technologies were adopted to achieve smart energy saving, smart comfort, smart health, and products adapting to different users' personalized usage habits. Let air conditioners be upgraded from standardized products to personalized products. Depending on the target population and market demand, TCL Air Conditioner has launched its flagship, celebrity, and popularized three series, equipped with intelligent functions to different degrees to meet the needs of different users, Improve the application experience.
This summer, TCL Air Conditioning presents more than the 'Legend's Support Group'! It is the greatest gift for the 19th anniversary with its ingenuity and quality products.