In 2018, the domestic refrigerator market increased from the Q1 amount to the rising sales season in May. There was mixed growth on the one hand, and on the other hand, due to the influence of the big environment, the competitive trend became increasingly obvious. The market reshuffle process accelerated, and some enterprises were forced to transition or Withdrawal; On the other hand, the upgrading of the consumption structure has become an endogenous driving force for the development of the industry and brought new development opportunities to the market. So, where is the road to transformation and upgrading of the refrigerator industry in 2018? What kind of products do consumers need? ? Intelligent selling point is not to give way to maintain fresh selling? May 23, 2018 held the theme of 'Ice border XI Ai Xianhang - 2018 China's refrigerator industry summit forum', domestic and international mainstream refrigerator brand representatives and industry Well-known experts inside the company jointly explored the answers, seeking a way to break through the refrigerator, and also commended the outstanding refrigerator brands and products in the industry.
(2018 China Refrigerator Industry Summit Forum
TCL refrigerator washing machine adhering to the 'pragmatic and innovative' concept, focus on user needs, innovation in refrigerator technology breakthroughs, and constantly occupy the high ground of competition, especially in the wave of wisdom and health, quality consumption upgrade, March 18 for wisdom and health Air-cooled + product brand strategy upgrades and product technology innovations in the AI-intelligence sector shined. TCL Refrigerator won another three awards at the Fridge Summit in 2018, and won the '2017-2018 Refrigeration Industry Smart Health Brand' brand award. The products 'BCD-490WBEPF2' and 'BCD-480WEPZ50' received the '2017-2018 annual integrated frequency cooling and lock fresh technology innovation star', '2017-2018 annual AAT smart breeding technology innovation star', leading the industry wisdom and health new trend.
(2018 China Refrigeration Industry Summit Forum Awards Ceremony
Healthy refrigerator trend TCL refrigerator to create the first wisdom and healthy air-cooled home
With the continuous escalation of consumption structure, refrigerators with healthier features have become the main needs of consumers. At the same time, the healthy transition of refrigerators has also explored a new road for the development of the industry. In recent years, with the preparation for the transformation of the times, As technology continues to develop and upgrade, TCL refrigerators have gradually formed a differentiated competitive advantage, leading the development trend of the industry. As the leader of the industry, TCL refrigerator pioneers thought, the first integrated inverter air-cooled technology, launched a series of integrated inverter Air-cooled refrigerators provide users with the ultimate food storage solution. This year, the brand strategy of the product has been fully upgraded to smart and healthy 'air-cooled +'. It is committed to innovation through product core technologies, from food preservation to nutrition and health management. The user creates a full-scale smart and healthy life from the shopping ingredients storage, three meals a day and a full chain of life, and turns the refrigerator into a real insurance “risk” library to create a perfect smart home for users.
(2018 China Refrigerator Industry Summit Forum
Faced with the industry's preservation war, TCL Refrigerator believes freshness is the duty of the refrigerator, and health storage is a sentiment for users. TCL refrigerators are upgraded through the 'air cooling +' technology, bringing the ultimate fresh and healthy product experience to users. Unique one-piece control dual conversion technology, combined with intelligent air-cooled and frost-free technology, to quickly create a uniform storage space for ingredients, can achieve 2 minutes quick cooling 1 °C, lock ingredients fresh; full-space permanent AAT negative oxygen ions to maintain freshness Technology, to achieve fruit and vegetable 7 days lock rate of more than 90%; In addition with wet and dry zoning, 3 °C maternity zone, -1 degree fish freshwater locks and other special food storage area, large space to make exclusive more professional, fresh and more natural , To achieve the upgrade of the foodstuffs from 'innocuous storage' to 'storage conservation'. This award-winning TCL refrigerator product 'BCD-490WBEPF2' and 'BCD-480WEPZ50' is the best confirmation of the TCL integrated inverter air-cooled technology innovation.
(TCL integrated inverter air-cooled refrigerator retains the natural taste of food ingredients)
Healthy new home appliance outlet TCL refrigerator leading industry health upgrade
TCL Refrigerator's innovation is not only the fresh storage of ingredients, but also more focused on the wisdom of healthy food storage, creating a smart 'healthy home'. For a long time 'hidden' health threats in the refrigerator: Refrigerator door handles, seals and a large number of bacteria in the refrigerator Erosion of food, TCL refrigerator has always been concerned and the first proposed solution.
(TCL integrated inverter air-cooled refrigerator retains the natural taste of food ingredients)
In order to completely isolate the bacteria from the attack on food ingredients, TCL Refrigerator has introduced antibacterial materials and smart sterilizing technology. It is the first in the industry to achieve a mild antibacterial silver ion antibacterial handle, with an antibacterial rate of 99%, and an antibacterial first-class antibacterial door seal. The sterilization rate of Escherichia coli and Staphylococcus aureus is as high as 99%, and the external space of the refrigerator can be managed in a healthy manner. Inside the refrigerator, 91.17% of the internal space of E. coli is removed through the AAT intelligent degerming system, and the fresh ingredients are protected. Safe, provide families with thoughtful health care. The choice of function from home appliances becomes the standard for purchasing home appliances. Whether users have a sense of healthy consumption or not, TCL refrigerators are thoughtful for users, eliminate health risks, and make healthy living a natural Into millions of households.
(TCL integrated inverter air-cooled refrigerator retains the natural taste of food ingredients)
Smart health has become the vane of the development of ice-washing industry, and the new engine of China's home appliance economic growth. Grasping a healthy atmosphere will help home appliance companies increase the core competitiveness of their product brands. TCL refrigerators will focus on promoting the popularization of healthy appliances and satisfying consumers’ pursuits. Need for a healthy life, leading the health promotion of the home appliance industry. Just as TCL Refrigerator released a brand new product brand strategy upgrade in 2018, it will make healthy appliances become the mainstream of the future in two directions: First, the AAT intelligent sterilization system is above 250L. The completion of the product is universal; Second, 100% of the new products are equipped with anti-bacterial door seals, handles, and by 2020, TCL refrigerators will achieve a healthy refrigerator sales of 70%, creating a healthy housekeeping wisdom for consumers.
(2018 China Refrigerator Industry Summit Forum
As a leading brand of home appliances in China, TCL Refrigerator seizes the enthusiasm of healthy demand, promotes experience upgrading through technological innovation, and leads the industry to focus on healthy household appliances, which in turn enables healthy life to enter millions of households and benefit thousands of consumers. This is not only TCL Refrigerator's insight into the development opportunities in the industry is also a responsibility and responsibility of TCL as a big country brand. In the future, TCL refrigerators will continue to grasp the industry development trend, continuously innovate product technologies, and create a healthy quality life for consumers. Leading the entire ice-washing industry to move forward in the direction of wisdom and health, to lead a new era of wisdom and health.