China's household electrical appliance manufacturing industry is moving toward high-end and intelligent transformation. For example, Haier launched a full-scenario customized wisdom package, Panda Powered AI Audio TV, and Konka Group announced yesterday (21st) that it will transform from home appliance manufacturing to technology innovation-driven Platform company'.
Intelligence and health are two major development themes
China is already the world’s largest home appliance manufacturing country. The output of home appliances such as air conditioners and refrigerators exceeds half of the world’s total output. Statistics show that China produces about 150 million air conditioners annually, over 80 million refrigerators, and 150 million color TV sets. , Washing machine more than 7000 million units. However, today's Chinese home appliances are still facing the ultimate challenge from 'big' to 'strong'.
Intelligence and health are the two major development themes of China's home appliance industry in the future. China's home appliances continue to accelerate transformation and upgrading under this general trend, and they are developing towards high-end and intelligence. Zhang Keke, president of Shenzhen Shenzhen-Hong Kong Science and Technology Cooperation Promotion Association, also analyzes. Said that the prospects for the development of home appliances industry is focused on smart appliances and artificial intelligence, smart life is a major change in the future.
Home appliance companies get together to study 'chips'
In recent years, many well-known home appliance manufacturers in China have proposed the slogan of transformation and upgrading. In terms of transformation and upgrading, an important aspect related to the intelligent development of home appliances is the 'chip'. Each home appliance needs at least one main control chip. With the acceleration of intelligent development, not only do we need multiple chips on a single household appliance, but we also need personalized design requirements. Once the domestic chips can dominate, the industrial demonstration effect is immeasurable.
Previously, in the words of Chairman Dong Mingzhu of Gree Electric Appliance Co., Ltd., "Even if it invested 50 billion yuan, Gree must also succeed in the research of the chip." Today, Konka Group also announced its entry into the field of semiconductor chips at yesterday's 38th anniversary celebration and strategic upgrade conference. Zhou Bin, president of Konka Group, said that they will take advantage of the mixed ownership reforms of state-owned enterprises and the structural reforms on the supply side to promote institutional changes and accelerate the pace of entry into emerging strategic industries such as semiconductors and environmental health. It will take 5-10 years. Became among the ranks of international excellent semiconductor companies, committed to becoming China's top 10 semiconductor companies, with annual revenue of over 10 billion yuan.
At the same time, in order to accelerate the distribution of semiconductors and environmental health industry, Konka Group also announced the establishment of a new environmental protection technology division, Semiconductor Technology Division, which means that this home appliance giant officially entered the environmental protection and semiconductor industry.
Speaking of entering the semiconductor chip field, Li Hongyi, vice president of Konka Group, said that entering the semiconductor industry, Konka has three advantages in market, technology, and capital. Konka's 2017 purchase of semiconductors has reached 1 billion US dollars, and is expected to exceed the annual amount in the next five years. The 30% growth indicates that Konka is able to digest semiconductors, and Konka Group believes that they are also companies that understand semiconductors.
Li Hongyi, vice president of Konka Group, said that Konka focuses on investment in areas such as memory chips and packaging and testing. They will do research and development, and they will also consider acquisitions, but heavy assets will not be invested. 'We will choose clever ways to do it'. As for the amount of investment, Konka did not give specific figures.