On May 23, the 2018 China Refrigeration Industry Summit Forum was held in Beijing. Representatives of mainstream refrigerator brands and industry experts from home and abroad attended the forum and discussed the development and consumption trends of the refrigerator industry since 2017. At the meeting, Casa Emperor F+ free embedded refrigerator won the title of “top choice for high-end refrigerator users” with its innovation in cell-based preservation.
In April this year, domestic and foreign home appliance companies released the 2017 annual report one after another. The report shows that under the circumstances that the comprehensive cost and market sales continue to increase, the competitive landscape of enterprises tends to be different, and the gross margin of the refrigerator business has shown a general decline. The reason is that the refrigerator industry cannot truly meet the high-end demands of the growing middle class families. With the upgrading of the consumption structure, consumer demand for refrigerators has changed significantly in recent years, according to the 2017 ECOCOM Red Roof Awards. The joint survey shows that consumers are most concerned about the freshness of the refrigerator when purchasing the refrigerator, and the freshness of the preservation technology is as high as 41.3%. This has also prompted refrigerator companies to return to the refrigerator nature of preservation.
Ovid cloud network predicts that a war of preservation and subversion will be opened. From the description of main selling points of major refrigerator brands in the industry in recent years, it can be seen that compared to previous years, it focused on smart, multi-gate, and competition in frequency conversion fields. At present, the mainstream brand's high-end new product release has paid more attention to the freshness preservation technology, such as zero-degree constant temperature preservation, water molecule activation and freshness preservation, 4 degree crisper, etc. However, these are all technical overlays on traditional 'temperature control'. In this respect, Casa Di Refrigerator offers cell-level preservation solutions in different sectors. “MSA Oxygen Control”, the world’s first in Casa Di F+ free-standing refrigerators, breaks through traditional preservation methods to establish temperature-controlled + oxygen-controlled dual locks. The industry-wide preservation standards. In March of this year, the cell-class preservation standard of Casa Di F+ refrigerators was officially certified by the China Standards Association, becoming the industry's first 'standard for food-grade cell-based preservation refrigerators'.
The biggest beneficiary of the cell-grade preservation standard of Casa Imperial F+ Refrigerator is the user. In the traditional temperature-controlled refrigerator, removing a piece of beef slice 5mm thick after 5 days may become 'paper', because the moisture and nutrients already Loss. Under the same conditions, Casa Di F+ refrigerators can store fresh and intact, which is the cell-class preservation effect of Casa Di F+ refrigerator double lock fresh technology. Relying on this, Casa Di refrigerator is The absolute leadership of the industry in achieving high-end first, Qingdao Haier's 2017 annual report and the quarterly report of 2018 showed that Casa Di refrigerators had a market share of more than 10,000 yuan, accounting for 36.5%, ranking No. 1. This means that Casa Di Refrigerator has globally More high-end user recognition, not long ago, the original US embassy bureaucrats, the French national embassy official residence and other 10 countries of the state banquet Miyako has become a world-class user of Casa Imperial F + refrigerator, and publicly expressed Casati refrigerator as 'state banquet' Grade 'refrigerator.
Wang Lei, deputy director of the China Household Electrical Appliances Association, pointed out: 'There is still a lot of uncertainty in the refrigerator market in 2018, but it will be possible to maintain an advantage in the market competition through differentiated functions and designs to meet different consumer preferences. Status. 'The Casa Di Refrigerator is such a representative. It meets the diversified preservation needs of high-end users with innovative technologies in different industries. It sets a new standard for cell-level preservation for the industry and brings more storage to global users. Life spans and upgrades.