On May 22nd, Hisense Air-conditioning Co., Ltd. teamed up with Shandong TV Station “Variety of Caravans” to conduct on-site activities in the Taian Bai Fo Mountain Scenic Spot in Shandong Province. The program was popular with people, and they approached users at close range, through show performances, raffle interactions, factory outlets, etc. Form has won the favor of the majority of consumers, with the "good product + good experience" approach, to achieve new upgrades in brand marketing under consumer upgrades, to pass on a more-temperature brand image to consumers.
Cross-border hand in hand "Variety Caravan" Surprise
The Shandong TV Variety Channel’s large-scale interactive award-winning show “Variety Caravan” featured live performances in various characteristic areas in Shandong throughout the year. The variety show scenes that people loved to see were moved to the side of the people. The show invited the star performers of the Variety Table to perform live. The powerful star lineup, hilarious game sessions, and generous prize delivery have been popular among viewers since its launch. Hisense Air Conditioning as a partner not only provided Hisense Air-Conditioning as the ultimate prize, but also launched factory direct sales promotion activities. The money product and direct sale discount prices set off an air-conditioning feast for the audience.
On the 22nd day, the event attracted more than 3,000 spectators. The host of the show and the guests interacted with the audience frequently. Through series of theatrical performances and games, the audience cheered and the lucky draw led the production of Hisense's air-conditioner. What is more, it turns the audience.
Good product + good experience Innovation transformation meets new demands for consumer upgrades
With the rise of new retail, new economy, and new media, what consumers value is no longer just functional shopping. There are also 'social feelings', 'experiential feelings', 'interactive feelings', etc. In the era of new retail, consumption upgrades. It becomes more and more obvious that it continuously influences and changes the consumer's lifestyle.
In order to better adapt to the trend of consumption upgrade and lead the industry, Hisense, the leading brand in the home appliance industry, is continuing to innovate through both product and marketing, starting with consumer demand and consumption scenarios, and actively and omni-directionally. consumer.
It is understood that Hisense air-conditioners centered on high-end, smart and comfortable high-quality demands of users, and introduced series of comfortable frequency conversion products such as the male god X air-conditioner, through a unique 360-degree Hyun wind design and intelligent body sensation, temperature and humidity dual control. High-tech technologies such as technology, create high-quality healthy lifestyles, and promote the entire air-conditioning industry to enter the new phase of the development of 'comfort frequency conversion'.
In this cross-border joint venture with Shandong TV's "Variety of Caravans" section, Hisense Air-Conditioning achieved multi-channel, scene-based, interactive, and diversified marketing system, constantly improved user experience, and achieved closer communication with consumers. , Fully increase the stickiness with consumers.
The national senior brand teamed up with all the people to interact and entertain, not only elicited the praise of many consumers, but also made people see the new transformation of Hisense air conditioners closer to the users. In the next period, Hisense Air Conditioning will join hands with the “Variety of Caravans” section. Into more cities, continue to convey happiness and happiness to the majority of consumers, to create a more temperature brand.