Buy electrical appliances to find electricity dealers, a few years ago, this is the view of many consumers. However, along with the price advantage of the power of the decline, as well as offline stores, physical stores have upgraded to experience-type consumption scenarios, the offline market is experiencing a ' reflow tide '. Reliable, real, interesting ...
As a home appliance business, it is to see the consumer experience on the impact of purchasing decisions, have increased experience.
Electric dealers, stores in action, have increased experience marketing With the change of sales concept, in the past two years, the experience of large household electrical appliances is becoming a normal activity. It is based on the consumer shopping experience, the entity stores are from the previous product display into a variety of interesting consumption experience, become the Experience Museum mode.
In addition to the traditional physical stores, the major electric dealers are also under the layout line. As in 2018, Jingdong home appliances will be the Beijing-East home appliance stores as the expansion of the 4-6 line and the main channel of rural market continues to advance, plans to increase the number of stores to 15,000, covering the country's 100% county.
Jingdong home Appliances also said that the first area of more than 30,000 square meters of ' Jing Dong home Appliances Super Experience Shop ' will be in a big city pilot business, in the sale of goods outside the function, pay more attention to consumer experience. Since 2018, Gome will jointly cooperate with the brand to expand the four, five-tier market, the next 3 years, to develop 3,000 county-level township stores.
Explore the value of offline stores with the combination of ' self-produced products + middle-end product + scene experience '. As the home appliance 3C Market ' Big Brother ' Suning, the dual-line layout advantage is outstanding. Combined with the national experience of more than 4,000 stores, Suning easy to purchase to create a ' side experience to buy ' immersion shopping model. Suning to bring consumers the most complete consumer scene experience, not just line online under the O2O channel, there are the latest family intelligence scene and the most fun entertainment sports scene.
Plans for the next three years, the Suning Internet stores to expand to 20,000 or so, the area reached more than 20 million square meters.
A good consumer experience is to provide better service It is understood that many home appliances brands such as the United States, Gree, Haier also opened their own product experience shop.
This kind of experience shop, generally set to negotiate, demo, experience, display in one, the internal pattern out of the traditional store layout, the use of High-tech interactive experience to show the form of home appliances brand culture, some experience shop will be equipped with LED display screen to play easy and pleasant music and beautiful picture, more unique design of the experimental area. Industry insiders say, the so-called ' consumer experience ' is a consumer experience of product services. In the process of product sales, blindly pay attention to the price is far from enough, and often will form a vicious price competition, for the enterprise loss is not to be underestimated.