'The magnificent Antarctic glaciers, under the irradiation of high-latitude sun, radiate a transparent and varied silver-gray ray through the deposition of ice shells. 'Mr. Guo Pei, the head of refrigerator industry design, proudly describes the uniqueness of the refrigerator in the United States' Glacier Silver's design inspiration.
(Beautiful refrigerator designer Guo Pei)
At the beginning of 2018, Midea Refrigerator was equipped with the new BCD-630WKGPZV global launch featuring the core 'Microcrystalline Fresh' technology. In March, relying on excellent industrial design and unique artistic beauty, the product won the 'Epland Award' and the China Good Household Appliance Award. After winning three awards with the Red Top Award, they won the Red Dot Award again for the International Design Award. Mr. Guo Pei, the Minister of Industrial Design of the refrigerator user and product center of the dialogue, won the red dot award with him in exploring the refrigerator BCD-630WKGPZV. the story behind.
Awarded many international awards for many times
With the development of science and technology, as a world-renowned design competition award, the Red Dot Award has become the vane of the world's top design, and has selected many epoch-making industrial design products over the years.
In the selection process of the Red Dot Awards, the achievability of the design proposal is one of the important metrics. Due to the lag in industrial production technology, many participants took part in the award selection process and replaced them with concept manuscripts. It was difficult to send the finished products to international competitions. After Midea's microcrystalline refrigerator BCD-630WKGPZV was the refrigerator BCD-532WGPZV of the United States, Midea's refrigerator team sent the designed product to the German Red Dot for the second time to participate in the selection and successfully won the prize.
Designer Guo Pei is also deeply convinced by the selection criteria for the Red Dot Award. 'Good products need to have both excellent creative performance and actual execution power. Industrial design is different from artistic fantasy, while pursuing new possibilities must be for users. Brings improvement in quality of life and consumer experience. 'At the same time, he said, 'this award is also an authoritative recognition of the level of production technology of the refrigerator industry in the United States, indicating that the quality of the refrigerator products of the United States has reached the international level.'
Overcome material challenges Achievement 'Glacier Silver' Outstanding design
Like many industrial design products, Midea's refrigerator BCD-630WKGPZV was not easy. Guo Pei introduced that the design team at the initial stage of development believes that the refrigerator BCD-630WKGPZV of the United States must have the sense of technology and humanism, and it should be used as an epoch-making product in the high-end market. Build.
After the discussion, the intention map that condenses many designers' efforts is presented to the design team. 'The glacier exhibits a majestic atmosphere in the high-latitude sunlight. The sunlight is not so strong, but it just shines on the ice, and the glaciers follow. The change of illumination produces a different lustrous texture. 'The beauty of the refrigerator BCD-630WKGPZV's unique design inspiration was also born.
In the material design choices, Midea Refrigerator Industrial Design team first selected a metal material with scientific sense as inspiration, but the brushed metal surface has the disadvantages of being difficult to clean and clean. In order to solve this problem, the team pioneered the integration of KMI sculptures. Glass, 0.3mm laser micropore technology, and human body induction lamp are three innovative technologies that have successfully achieved the glacial silver's fantastic light gradation, while avoiding the disadvantages of metal materials that are difficult to clean, and perfectly exhibit the 'glacial silver' permeability refraction. Clean and pure, white and flawless design inspiration.
Respecting the user experience Brings innovative innovations to the refrigerator experience
In addition to its outstanding design, the innovative technologies of BCD-630WKGPZV refrigerators from the United States also demonstrate the dedication of the design team to the user experience. Guo Pei revealed that the design concept of Midea refrigerator products is based on respecting the origin of materials and continuing to conduct in-depth research. User's life scene, use scene, innovation through technology, solve user pain points.
The lighting function inside the refrigerator has always been an important product detail that is easily overlooked. Under the guidance of respecting the user's ideas, Midea's refrigerator BCD-630WKGPZV adopts a hidden light design in which the box is tilted inward by 15°, and the interior lighting is more scientific. The space is more transparent. Consumers can feel the light inside the refrigerator, but they will not be directly exposed to the eyes by the dazzling light source. The beautiful lighting design of the beautiful refrigerator BCD-630WKGPZV brings consumers a more natural and comfortable experience.
At the same time, in order to meet the user's rich and diverse storage needs, Midea's refrigerator BCD-630WKGPZV also applied groundbreaking design to the layout of space. Guo Pei said, 'In life scenes, users use frozen more during the holiday season, during summer time. More use of refrigerated, in the use of the scene users want to operate the refrigerator easier and more convenient. 'For the user's needs, the beautiful refrigerator BCD-630WKGPZV innovative style off the magic storage design, so that the appearance of the refrigerator to keep the door open, the internal According to the user's needs, it can be freely adjusted to use space with four different functions, customize the storage space with personal habits, and solve the pain points for consumers who have different storage habits at different times.
Inheriting Outstanding PI Designs Inspired by Users
Through careful control of details, in-depth analysis of consumer pain points, and unremitting pursuit of product quality, Midea refrigerators stand out in the consumer market. According to data from Ove Cloud Network, US refrigerators accounted for 11.6% of the market in the first quarter of 2018 The proportion of shares, with a year-on-year growth rate of 16.86%, ranks among the industry leaders. For this achievement, Guo Pei stated that under the background of product homogeneity in the home appliance market, the user-centric inheritance promotes each generation’s outstanding products. The PI design concept makes the refrigerator of the United States produce a qualitative difference with other brands, further deepening the brand awareness of consumers for the refrigerator in the United States.
With the continuous development of the society and the improvement of the quality of life, users' demand for high-end refrigerators is constantly being released, and the requirements for design of refrigerators will become higher and higher. 'Forget about refrigerators, forget the refrigerator industry, respect the changes in users' lifestyles, and social development. With the change of trends, the innovative power and inspiration of Midea Refrigerator is endless. ' Guo Pei is full of self-confidence and anticipation for the design of Future America's refrigerator. It is expected that he will continue to deepen the PI design of refrigerator products, and at the same time, he will devote himself to the research and development of intelligent freshness preservation technology. The beautiful refrigerator with advanced eyes will continue to lead the future development of the refrigerator market.