On May 25, 2018, Jingdong Mobile held a 2018 strategic conference in Beijing, officially releasing the five core mobile phone future core strategies - gaming mobile phones, online and offline integration, operator cooperation, service upgrades, and brand marketing. Not only at the conference Throw a lot of dry goods, but also revealed a lot of important information.
Behind the five core strategies is a solid data foundation
At the press conference, Chen Ting, president of Jingdong Mall Communications Division, shared a set of data: Since the mobile phone business was launched for 11 years, the total number of users served by Jingdong Mobile exceeded 230 million, and the new user's compound annual growth rate was 110%. For 11 years, Jingdong Mobile The number of brands that have cooperated exceeds 500, and the number of serviced businesses exceeds 5,000. According to GfK's statistics on the first sales channels of major brands in the market in the second half of 2017, Jingdong’s share accounted for 72%. Using an “industry leader” is not enough. Described the position of JD.com in the domestic mobile phone business. In fact, JD.com and many domestic manufacturers have worked together to reverse the domestic mobile phone market from the parallel mode of 10 years ago and reverse the scarcity of licensed products. Big explosion in the domestic mobile phone field.
What are the discounts for consumer 618?
For consumers, the most noteworthy point in the 618 node is the big promotion in the mobile phone field - more than 70 new products will be intensively released during the 618 period and sold first in Jingdong, and more than 3,000 partners will help. Jingdong 618 mobile phone promotion. In addition to a wealth of products. 618 period Jingdong Mall will bring the benefits of the consumer is endless, including 'one-stop worry-free protection', 'higher quality lower prices', 'user experience comprehensive The promotion of three levels of “Beijing enjoy worry-free” service was officially launched. In addition, for example, the Universal Coupon for the delivery of accessories, 29 yuan for half-yearly replacement, and 59 yuan for one year, fully eliminated consumer pre-sales to after-sales services. The various concerns.
Get insight into what users need
The game book can be regarded as the sky in the current PC field. However, it is little known that the concept of the game book was first mentioned and promoted by JD. JD.com has adopted a large number of user evaluations and analysis of behavioral data. The user's real needs have been further explored, and then the company has teamed up with the manufacturers to reverse-customize, helping companies to continuously improve their products and develop products that more closely meet the needs of users. This category has been brought to light for several years. .
With experience in the field of gaming, JD follow-and-see again aimed at the mobile phone. One year before the game was in full swing, JD.com and many partners established the gaming mobile phone industry alliance. Excavation of commercial value. The black shark game handsets released this year, Nubian Red Devils game handsets have achieved a good sales performance in Jingdong Mall, which is Jingdong's initial gains in the game mobile phone field.
At the marketing level, JD.com will maintain a high degree of attention and will cooperate with the world's top IP strategically to bundle high-quality game resources.
