Bulls Group Tencent Game | Easy Fun | 'E-World Cup'

The opening of the 2018 World Cup in Russia is approaching. The once-a-year World Cup can be said to be the collective carnival of billions of fans around the world. In addition to the smoke-filled greenery, there is also a 'Marketing World Cup' in which many companies participate. The whistle sounded. Recently, the Bulls Group announced the close cooperation with Tencent's agency's new FIFA series "FIFA Online 4" and "FIFA Soccer World". The Bulls also became the official cooperation brand of the "E-World Cup" at the World Cup. During the game, both parties will focus on the classic IP of the FIFA game to create a series of cross-border marketing activities.

Speaking of EA's football game, I believe many players are no strangers. This time with the Bulls' "FIFA Online 4", "FIFA Soccer World" is the company's latest masterpiece, "FIFA Online 4" and "FIFA Soccer World ” As an e-sports game with three official copyrights (authorized by FIFA, authorized exclusively for the 2018 World Cup in Russia, and authorized by China Super League), it has won the support of sports e-sports enthusiasts from the front line for the upcoming World Cup in Russia. Both games launched a brand new World Cup mode in time. Players can choose any of the top 32 national teams to compete against each other and experience the fun of combining real games with virtual sports.

In addition to the deep integration of the World Cup elements in gameplay, during the World Cup, the Bulls Group also sponsored the Tencent’s 'E-World Cup' event to allow fans who can’t come to Russia to feel the charm of football matches, and can also compete on the E-sports platform. His own Cup of Titans. This electric event was opened in the same period as the World Cup in Russia. It completely synchronized with the group stage and the knockout stage. It can bring double viewing fun to eSports players and football fans. Official cooperation as the 'E-World Cup'. Brand, at the scene of the major events, a series of personalized bull digital accessories products will also be unveiled to provide e-sport players and spectators with efficient and safe power services. In addition, the Bulls Group will also organize a series of online and offline activities and provide World Cup-related gifts to the majority of users.

With the help of Tencent, the Bulls have once again become the focus of attention of the general public, and also made the World Cup more relevant to the electrician brand. This will undoubtedly become another major marketing event for the electrician industry in recent years. The reporter learned that the bulls in the past two years In the field of sports marketing, there have been repeated major sacrifices. At the beginning of this year, the Bulls became a partner of the Chicago Bulls in the United States. Bulls' logos have frequently appeared on the home side of the Chicago Bulls. , With the help of sports marketing, the Bulls have achieved brand awareness in the international arena. In addition, the Bulls sponsored the Dragon TV popular variety show "Good Life Home", "The Law of Challenges", and the Hollywood animation blockbuster "The Adventures of the Bull" Through a series of younger marketing methods, the industry has changed the solidified impression of traditional electrician companies. On the other hand, digital accessories, decorative switches and eye-loving LED products introduced by the Bulls have gradually become known to consumers in recent years. Accepted, a brand image of a new bull brand, 'not just production outlets', has been established.

Talking about this cooperation, the head of the Bulls Group stated that during the World Cup in Russia, the Bulls first tried to combine the Pan-sports marketing model of 'Football + E-sports + Brand Parties' in the hope of achieving multi-dimensional brand communication through mobile games and online games. By focusing on the more active ports of young people, brand and product focus exposure will be brought to the attention of young consumers in the new category of bull products. In addition, through the cooperation with Tencent to create an 'e-world cup', the brand of Bulls can be further improved. International influence, to promote the bull brand image to younger, more stylish, international direction!

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