This story is not bitter | Ingenuity and wild hope of disabled entrepreneurs Jingdong home appliance stores

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'Everything has light, even if the clouds are dark and thick, the back is shining. ' - Murakami Haruki

Surrounded by provincial highways, Xinmaji Town, which is located in Anhui Province, is a typical northern town: There are only a few square streets in a radius, but alleys are full of centuries-old trees. In the rain, it is as old and silent as every village on the banks of the Yellow River.

Chi Fei, in this way, took advantage of the crutches and walked on the small road that he had walked through countless times since childhood. He went back and forth to the appliance repair shop where he had been fighting for seven years, and the Jingdong home appliance store that had been operating for more than two years.

'I became the first Jingdong home appliance store owner in Fuyang City!'

I was suffering from polio from an early age and I was forced to rely on crutches as a walking tool. 'Though my legs are not very flexible, my growing experience is not different from that of ordinary children. The biggest difficulty I encountered from childhood to childhood is that I have no funds to start a business. It is really hard to borrow without a door!'

Chi Fei said that at the beginning of the home appliance business, he had no way to start up funds. He could only rely on swiping credit cards to raise funds. Finally, the brother-in-law of the teachers in the town came forward to guarantee the loan.

'So I became the first owner of the Jingdong home appliance store in Fuyang City!' In this regard, Chi Fei's face has unbelievable pride and self-confidence.

I'm proud because he found his own career. And self-confidence comes from his past life experience. 'I am not afraid of physical disability, I am afraid that the mind is not advanced.' Chi Fei believes that he is at the turning point in every life, mostly Can make the right choice.

'My family is only three kilometers away from the town. It can be said that we have grown up here since we were young. Primary schools and high schools are all in the town. They also take high school entrance examinations.' Chi Fei said that he had already been admitted to a specialist college, but his home was weighing After that, he decided to quit school.

"On my condition, even if I go to school, graduation will not necessarily find a satisfactory job. 'Ping Fei said, 'I always feel that I am hungry for workmanship, so I decided to give up my professionalism, go to Maintenance. '

So, only a teenager, Chi Fei, studied at a technical school for several months, and then worked as an apprentice with the town’s home appliance repair master. After attending the division, the family collected 3,000 yuan for him and bought some home appliance accessories. The town opened a small home appliance repair shop. Because of physical inconvenience, only small appliances can be used to send guests for repairs. Big home appliances are either for the old father to drive an electric car to the home, or to bring their own door to repair. .

Today, Chi Fei still provides appliance repair services for customers when they need them.

Today, Chi Fei is still reluctant to close the repair shop. Fortunately, the town is small. The shop is a hundred meters away from the street of his home appliance store. Someone came to repair a few points. Between the storefronts. 'This is the professionalism of the embarrassment. When can we not lose it? Let me explain how to help people repair their home appliances. First, you can build up your popularity. Second, if you are really bad and cannot fix it, you can sell it. The product, 'said Fei Fei.

However, once sitting in front of a simple repair station, Chi Fei's eyes will focus in a flash, his movements and expressions will become cautious and calm.

This is his ingenuity.

The difference is that, on the white wall above the maintenance desk, there is an additional OEM for scanning the orders.

This is his shrewdness.

'It's just a job, it can't be called a business!'

The ideal is full, but reality is often skinny. After a period of time, Pfeiffer feels that it is not enough to maintain the appliance to maintain his livelihood. He began to try to get goods from the household appliance brand dealers in Xiangyang. However, this method has a natural For example, brand agents only have a single brand. If you want to sell more brands, you have to deal with a number of agents. For example, agents take the approach of opening purchases, and there will be opening parties in each spring and autumn season. During off-season, busy season, whether the model is popular or not, requires the owner to purchase. This will not only result in a backlog of inventory, but also easily cause the capital chain to break.

'So after seven years of repairs and sales of appliances, the combined annual income was only a few tens of thousands of yuan, barely enough to support the family. That stage was quite confused and always felt that the future was bleak but could not do anything. 'I think that's just a job, , but can't call it a career.

Of course, even if the clouds are darker and thicker, the back is shining. Although there is hardly any breakthrough in the business, Pui Fei has reaped its own love.

Because often go to the countryside to go home to repair home appliances, fair and good price skills, which allows Chi Fei to get a good reputation in the Shili 8 countryside. A regular daughter's daughter-in-law took a look at the industriousness and honesty of Chi Fei, So will be introduced to Chi Fei. After more than six months of chat, Chi Fei and his father went to Guangxi to take the girl home.

Whenever his wife rides a three-wheeled motor vehicle to deliver, Chi Fei always cares for her to tidy up the goods.

Good things always seem to be in pairs. Chi Fei, who married and gave birth to her son, has seen his business slowly. In 2015, Chi Fei and his family went to the county-level city of Fuyang City to play first, and he happened to see the Jingdong service shop. Posted the rural household appliances promoter project. Fei felt that this was an opportunity. So he signed up and became the first Jingdong home appliance village promoter. Later, JD.com’s home appliance promoters upgraded to JD.com home appliance stores. The pool of Mengshu Road flew and moved to the country to conduct a field trip to the home appliance store in Rucheng County, Henan Province. We felt that the project was promising and we would not hesitate to join it.

'Young people will buy because of the brand effect of JD. Give me drainage!'

'The rural market is very difficult to do, unlike in the city. Especially where we are, the economy is not very developed. There are not many big customers to do neighborhood business owners, and the young people mostly go out to work. The town has only old people and children in the village. , Their online shopping habits are not yet very strong, buy only real goods.

Most of the young people in Xinmaji Town go out to work and the overall economy is not very prosperous. Chi Fei’s boutiques are well-known locally.

Chi Fei has his business affairs, 'so although the Jingdong Home Appliance Store's flagship 'light assets', but specific to us here, still need to prepare a little goods. Of course, this and the previous brand agents are very different, Jingdong appliances allow shopkeepers According to personal needs, we can stock or not stock. There are no hard and fast requirements. I am very flexible. Fortunately I am a local and have been doing maintenance business in town for so many years. Therefore, I have some experience in home appliance sales. What kind of goods to sell? I have a few ideas. My fellow locals also trust me. For the customers who come to their homes, I will recommend them products that suit them. If there is a need to pick up the goods at the time, we can satisfy them. The wife specially learned the driver's license for this purpose. I sold her goods for delivery, and she also had to bring back old appliances that need repairs.

More than 100 square meters of storefront, the pool has moved a lot of attention to the arrangement of exhibits

For the countryside below the town, Chi Fei also has a way. He deliberately 'dresses up' a propaganda vehicle, advertises on the roof, and a horn is placed on the roof. 'For example, we just started the 618 price promotions and we mobilized the whole family. , Drive to township villages for publicity, the scene is very lively. 'Chi Fei said that no matter whether the previous May 1st grab, or ongoing 618 price promotions, is essential for sales throughout the year. It is also enough to force, regardless of the richness of the product or the price is very attractive, this year 618 should be able to sell a good lottery.

'Wait until the end of the year, the return of young people working outside is another situation. 'Pui Fei said, 'Young people will come to the store because of Jingdong's branding effect. Relative publicity pressure will be reduced by a lot. Drain it.'

'Before always feeling entrepreneurial, I now feel that I have my own business!'

Two years after joining the JD.com home appliance store, Chi Fei has already basically paid off his debts, and there are some savings. It is inevitable that he will have to live in the future.

'I have been doing business for household appliances for so many years before, but I always feel that I have been in business. Now I feel that I have my own business. 'Ping Fei said that although the operation is very good, he will not consider opening another store in other towns for the time being. , 'I believe in doing it personally. If we open another store and follow the policy of Jingdong Home Appliances' one town and one store, I will go to other towns to open a store. The cost is not a problem. I am afraid I have no energy to manage. The word of mouth he worked so hard for so many years to work out. Besides, good business also we must earn it!

This is the ingenuity of Chi Fei.

Due to the careful operation of Chi Fei, his shop has become a famous excellent specialty store in Liyang area.

However, careful shop opening does not mean that Chi Fei has no idea in operating. “A lot of people earn money to build houses. I disagree with this. Although my store is only 100 square meters, sales are better than those in the town’s brand stores. Therefore, we shouldn’t consider buying a house first, but we must use the money to buy a house to expand our business.

Whenever the bad weather in the weather, Chen Guimei always worried about the inconvenience of flying, often waiting at the store

Chi Fei’s wife, Chen Guimei, also expressed her full support for this. 'From the time we got married, we were renting a house. Now it’s nothing more than renting a house. There’s nothing unacceptable.’ She said, 'If you buy a house, then the economic pressure will be big. It's still time to focus on business. If you have money, you can invest in to make the business bigger. After all, the child is only 5 years old, so I can make more money. The child is too big to buy a house.

This is also the wild hope of Chi Fei.

'The cost of hundreds of thousands of dollars is more than two years old. My life is very head-turned!' Chi Fei said that people with disabilities originally had a national support policy, but the first one was a cumbersome process, and the other was a smooth journey along the way. So basically did not think about what policy to discuss. As for the future, he and his wife still choose to believe that sentence represents the beginning of the words: There is skill, not hungry!

The rain is still down. The story of Chi Fei will also continue. The story of Chi Fei is decided by the choice, the entrepreneurial work, the confusion of the dilemma, and the bright light. Of course, there is the friendship in the snow. There is a silent affection, but also the love of the hand of the sage...

The only thing missing in this story is precisely bitterness.

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