Bo Xi home appliance hole where an exclusive interview: Appliances intelligent development trend

Introduction of Kong Fan: Now he is Vice President of Digital Transformation Department of BSH Household Appliances Investment (China) Co., Ltd. Under the new pattern of increasingly intelligent home appliance products, from a single function to the cloud-to-cloud interconnection, Mr. Kong Fan, with his rich experience, helps Bo West Home Appliances has deepened its cooperation with the eco partners in the home appliance industry to create new scenes of family life for Chinese consumers that are easier to connect and manipulate.

In the global household appliance industry, Boshi Electric Appliances has played a very important role. For the smartest and trendiest appliances nowadays, Boshi is also working hard to develop the smart home platform 'Home Connect'. Through this, it is possible to achieve control of all home appliances and adopt an open platform strategy. This is Bosch's new breakthrough in the field of large home appliances. Facing this brand-new milestone change, we were very fortunate to have interviewed Boxi Household Appliances Investment ( Mr. Kong Fan, Vice President of Digital Transformation Department of China) Co., Ltd., He will explain the trend of smart home appliances development for us.

Artificial intelligence leads the new trend of smart appliances

As a new direction of scientific research, artificial intelligence has always been sought after by more and more companies. The results have brought about changes and breakthroughs in many industries. It has greatly assisted human life. In the field of home appliances, Bossi Appliances have also been at the forefront of the industry, leading the trend of smart appliances from entry level and content level.

First of all, Bossi has advanced home-connected solutions. It upholds an open attitude and cooperates well with the smart speaker products of Jingdong and the Tmall-elf of Ali, and realizes the voice control of home appliances. , To provide consumers with a new way of interactive appliances.

Secondly, at the content level, Bossi has cooperated with open platforms, global content providers, and local content providers in digital services to promote the 'home networking' of Bo Xi’s home appliances as a platform for everyone.

Finally, at the beginning of 2017, Boxi Home Appliances was the only foreign-funded enterprise member of the “Intelligent Home Appliance Interoperability Project”, and jointly released the first smart home appliance 'Yunyun Connect' group standard with the China Household Electrical Appliance Association and industry partners, enabling different household appliance brands to achieve mutual control. Some home appliance brands can already connect and control each other. This is a good experience for users and can solve the problem that home appliance brands in the user's home are difficult to be completely consistent.

Boxi Home Appliances Promotes Healthy Development of Smart Appliances

Bossi’s strategy for the development of the smart home industry is 'hardware+'. This strategy gives users a better experience on the basis of ensuring the functionality of the appliance. 'Hardware+' uses the product as a platform to add more content. There are data services.

In the 'hardware +' strategy, Bossi achieved the speeding demand in the Chinese market on the premise of German product quality. With the quality first, Bossi tried to explore and iterate, and at the same time resolutely did not use pseudo-smart, false. Innovation and other phenomena, a solid face of products and services.

The current iteration of hardware, software, and service content is very fast. In order to be able to fully adapt to the changing trends of Chinese consumers, Boshi Home Appliances organized a home-connected team three years ago, and from the entire product research, user analysis, and technology The preparations for development are all done locally.

In terms of content, Bossi can support rapid iterative development methods; in the scenario, Bossi does in-depth research for each category to achieve effective interaction with users during the product life cycle. Usually, the end of electrical products will appear Some hidden dangers, Bossi now provides users with predictive or reminder technology, a new platform for users to pass new products and new service push.

Bossi has core competitiveness in the smart home industry

The internal quality requirements of Boshi Home Appliances are stringent. At present, the market share in Europe and the United States is very large and very mature. Boshi's global deployment strategy can quickly replicate these successful experiences and cases in China.

In addition, Boshi Home Appliances places great emphasis on localization in China. Currently, there are many local factories in Nanjing, Wuxi and Cangzhou, and 90% of Internet products are produced and manufactured domestically. Boshi has both international resources and is rooted in China. It is the unique competitive advantage of Boxi Electric Appliances.

Bossi Home Appliances has sensors on different products. After these devices are interconnected, massive data will be generated. Bossi will analyze the device status data to determine whether the device is operating normally and understand the status of the internal physical parameters of the product. In addition, the data can also be Shows whether the user has used the Boss home appliance in the correct way. After a full understanding of the device, the Boss Home Appliance can remotely diagnose, monitor, and proactively serve the device.

For users, BSH will understand the user's home appliance type, usage environment, usage habits, frequency, and function based on the data. Finally, the data will be collected in the database of BSH Appliances, which will be pushed and interacted by the analyst team. The ability of big data processing undoubtedly allows Bossi to have full competitiveness in the smart home field.

Domestic smart home has become a key factor in the standard of living

The key to smart homes becoming standard is whether Bossi can provide real core value to users or truly solve the pain points of users. In the next two or three years, the proportion of home appliances that support interactive Internet access will greatly increase, because Chinese users From consulting, buying, paying these are all used to operate with smart phones.

Consumers believe that when the device supports networking, it will increase the purchase intention, and at the same time it will accelerate the rate of entry into the family. However, after the purchase, users really use this feature at a very low rate.

Bossi’s job is to enable users to have products in the category. They want to see that there are some features, services, and content that they have to use, and find some core values ​​and pain points for users. Bossi constantly strives to Chinese users are looking for new digital usage scenarios.

Boxi Appliances Steady and Stable to Achieve Digital Transformation

Through more than 20 years of development, Bossi has been fully rooted in China, and provides localized production, product design and services, keeping abreast of the Chinese market. Bossi transformed from hardware production and sales to 'hardware +', to users While providing digital content on products and services, it is constantly adapting itself to new market needs, user needs, and internal collaboration to achieve digital transformation.

Bosi Home Appliances is a traditional German production company. Its product cycle is relatively long and its internal work is very robust. Facing the 'fast pace' of the current environment, Bossi’s digital transformation is to some extent promote the company, especially in the In the link above the application layer, it can respond more quickly and at the same time can fully adapt to the new habits of Chinese users.

Bossi promotes trilogy in smart home

The use of home appliances for single-networking is moving towards the use of smart homes, which are aimed at the respective functional characteristics of the products. First, the development of intelligent or interconnected single-item products is of utmost importance. Bo Xi’s home appliances will be given new products through the interconnection of the products. The features, features and services.

Secondly, in order to achieve interoperability between products, Bossi conducts research from the needs of more users. Can not be different product functions, achieve interoperability of multiple machines, when to do what is mainly operated by the machine, the user only Need to do a simple operation.

In the end, Bossi believes that the realization of product contextualization is achievable. In addition to developing interconnections between products, Bossi develops standards for voice interconnection with the Consumer Electronics Association, thereby breaking the intelligence of the single-category brand and achieving a large pan-culture. concept.

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