BOE (BOE) Smart Retail Solutions Launches in European Market

On May 23rd, BOE took the French subsidiary SES-imagotag (hereafter referred to as 'SES') in Paris, France to launch a European market promotion on smart retail solutions.

SES is the world's leading digital solution provider for electronic shelf labels, digital signage and other retail sectors. In June 2017, BOE (BOE) issued an announcement through its subordinate holding company, BOE Smart Retail (Hong Kong) Co., Ltd. ('SPV' for short). ) Buy more than 50.01% of SES at a price of no more than 30 Euros per share. As of now, SPVs account for 79.94% of the shares outstanding out of SES.

SES CEO Thierry Gadou said that SES has just released a new five-year strategic plan to become the world's first retail Internet of Things company.

During the same period, Viva Technology Summit, one of the most influential scientific and technological events in the world, was also grandly opened in Paris. At the summit, BOE (BOE) and its SES exhibited a smart retail IoT solution, including ESL (electronic tag). ) Systems, self-service terminals, etc., can provide price management, shelf management, customer behavior analysis and other IoT new retail solutions in the areas of Super Retail, financial retail, etc. to bring consumers an intelligent shopping experience.

Among them, VUSION series electronic price tag can display black, white and red color promotional information. It can be connected to the online mall through NFC (short distance wireless communication technology) or scanning QR code. If the goods shelf is out of stock or abnormally placed, etc. The shelf management system will also prompt on the digital map of the store to assist the management personnel in resolving the anomalous problems as quickly as possible, and at the same time increase the efficiency and benefit more consumers. In addition, BOE (BOE) also demonstrated a self-service juicer with a transparent display. Vending machine, 4K/8K ultra high definition display, flexible AMOLED display, BOE picture screen and other innovative products.

BOE (BOE) senior vice president and co-chief operating officer Yao Xiangjun said: 'BOE (BOE) based on display, artificial intelligence and sensor technology and other advantages, focus on market segments industry applications. The smart retail IoT solution is The pain point for retailers and consumers, to achieve seamless online and offline convergence, enhance operational efficiency, truly retail O + O zero distance.

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