Introduction: On April 25, 2018, the National Auto Parts Fair and the National Auto Parts Purchase Fair were grandly opened at the Wuhan International Expo Center! HC Auto Parts Network is very pleased to invite Mr. Li Yunhai, Sales Director of Saifu Auto Parts Co., Ltd. Interview. Saift Auto Parts Co., Ltd. (hereinafter abbreviated as 'Saifu Ford') is an export-oriented private enterprise specializing in the production of disc brake pads and drum brake pads. It specializes in brake pads for 28 years and has a high market share. Recognition. In the interview, Mr. Li introduced the development of Say Ford Motor Company, demonstrated the company's new products, analyzed the advantages of Say Ford products in the market, and shared the company's future development plan. The following is an interview record.
Sales Director of Saifu Auto Parts Co., Ltd. Li Yunhai
HC Auto Parts Network: Dear friends, Hello, everyone, This is the scene of the HC Auto Wuhan Auto Parts Association. It is a great privilege today to invite Li Yunhai, Sales Director of Saift Automobile Parts Co., Ltd. (hereafter referred to as 'Saifu Ford'), to ask you to play with friends. Say hello, do some self-introduction, and introduce your company's current development profile.
Li Yunhai: Hello everyone, I'm Li Yunhai, sales director of Zhongshan Saift Automobile Parts Co., Ltd.
Say Ford Motor Co., Ltd. was established in 1991 and is an export-oriented private enterprise specializing in the production of disc brake pads and drum brake pads. The main products include 1300 models of automobile brake discs and 300 models of drums, which can be used for 98% of passengers. Car use. Say Ford has been focusing on brake pads for 28 years. The current sales model is a combination of domestic and export sales. The distribution ratio is 60% in the foreign market and 40% in the domestic market. The market share in the domestic market is about 5%. Around, the aftermarket accounted for 35%. Today, Ford Motors has two mature brands, has been operating in the domestic market for 7-8 years, has developed quite mature, has a high degree of market acceptance.
Li Yunhai, Sales Director of Saifu Auto Parts Co., Ltd. was interviewed
HC Auto Parts Network: What new products did your company bring to this Wuhan National Automobile Matchmaking Association?
Li Yunhai: The new product that Saife Ford's main push is high-end ceramic brake pads. The products are mainly for the new formula products designed by Mercedes-Benz and BMW luxury car series models. This ceramic brake pad has passed three years of test and experiment since its production. The effect is very satisfactory. Nowadays, small quantities have been put into the market, the feedback from the market is very good, and the recognition of the products is very high. Now the company plans to widely publicize and promote this high-end ceramic brake lining.
HC Auto Parts Network: Your company is a brand that focuses on the production of brake pads for 28 years. What do you think are the key points for your company to gain an advantage in the industry?
Li Yunhai: First and foremost, the most important is the quality of the product. Ford Ford made 28 years of brake pad production, focused on technology and quality, crafted products, and kept improving. Second, the technology developed was the key. Sayford specifically hired from the United States. Engineer, the engineer who worked for Bendix for more than 20 years, is now focusing on research and development at the factory in Saytfort, allowing the developed products to fit the needs of the automotive market and giving full play to the product's value advantage. Finally, it is market-sensitive to expand marketing sales. In the way, Saift For brand building, there is a series of marketing methods and marketing methods to guide the sales of products, different sales promotion programs are adapted to different sales channels, SaifFord has special promotion programs for prefecture-level cities, and The sales channel of the repair shop uses another marketing plan. It adapts itself to local conditions and connects precisely to better brings better profits to the dealers of Sayford. It achieves mutual benefits, benefits together and wins together.
HC Auto Parts Network: In the development of today's automotive aftermarket, industry services are increasingly valued. Please tell us about how your company handles the feedback from end users.
Li Yunhai: Say Ford has a complete system for collecting feedback. The system will also conduct market surveys for different groups such as dealers, maintenance companies, and individuals. In the system, they can clearly review the annual feedback and form an analysis of big data. For this feedback model, Saft has been specialized and systematic after many years of data accumulation and experience accumulation.
HC Auto Parts Network: What is the current brand positioning of Racefort? How do you view the promotion of brand value to the enterprise?
Li Yunhai: The brand value is very important for the long-term development of the company. Saift Ford is positioning middle-end and high-end brands. Today's auto market is highly competitive, the survival of the fittest, and the ultimate elimination by the market is inevitably a poor quality product. Say Ford's products, regardless of technology or quality , all show the value of the product itself. With the changes in consumer values and upgrades, the market, consumers will pursue a good product or brand, the impact of price will retreat second, more is to use quality sound. Good reputation The brand has the right to speak, as long as the brand promotion in place, will naturally be recognized by the market. We have our own brand, control of product quality, technology development can grasp very well, for the brand to become a powerful backing.
HC Auto Parts Network: Would you please tell us about the new planning of the 2018 Ford Motor Company?
Li Yunhai: In 2018, it is still a year full of opportunities and challenges. The development prospects of the automotive aftermarket are quite impressive. The first plan of Say Ford is the complete erection of a sales channel network. Currently, Say Ford has more than 300 national distributors, laying in prefecture-level cities. Good sales network, and now more is to do the county development plan, and strive to bring better sales programs for city-level dealers, help develop county-level customers, put up the county-level sales network. Saifu second planning It is a plan to promote the profitability of the Saifu Ford braking system. It aims at accurately matching the repair shop's profitability plan with the repair shop, improving the brake pad sales, enhancing the profitability of the project, etc., and designing the simple repair mode that used the previous repair shop. , Through the Ford Motor Company's profitability plan for brake system, we will intensify the improvement and point out more profit points for the repair shop. At the same time, Saifufu has deepened channel services while achieving a win-win situation between manufacturers and channel providers, further enhancing brand value, and deepening brand value. Construction.
HC Auto Parts Network: Thanks to Mr. Li for his wonderful sharing, and also hope that your company will achieve better results in 2018. Thank you.
Li Yunhai: Thank you.
