Lead: On April 25, 2018, the National Auto Parts Trade Fair and the National Auto Parts Sourcing Fair was grandly opened at the Wuhan International Expo Center! The HC Auto Parts Network was very honored to be invited to Rich Filter Group, Limited Mr. Fu Jinlin, Chairman of the company (hereinafter referred to as Fusheng Sheng) was interviewed. Fusheng Filter is a modern enterprise integrating filters, auto parts R&D, production, sales and service. It is a national high-tech enterprise and a private technology enterprise. Passed the TS16949:2009, ISO9001:2008, ISO14001:2004, OHSAS18001:2007 management system certification, is the British TUV certified GMC China export quality supplier. In the interview, Fu introduced the company's development profile, showed the company's new The products and series of products described the requirements, standards, performance and roles of the products, and shared the strategic plans of the company and the brand. The following are the interview records.
Rich Filtration Filter (Dongguan) Co., Ltd. Chairman Fu Jinlin
HC Auto Parts Network: Dear friends, Hello everyone. This is the live broadcast of HC Auto Wuhan Auto Parts Association. Today it is a great honour to have an invitation to Mr. Fu Jinlin, Chairman of Fuzhou Sheng Filter (Dongguan) Co., Ltd., Hello, Mr. Fu, please. Briefly introduce your company's profile.
Fu Jinlin: The host is good! Hello everybody! I am Fu Jinlin from Fu Sheng. Fu Chu Sheng is a modern enterprise that focuses on the development, production, sales and service of filters. The Fu Sheng Group has developed to the present and its own The three factories, four subsidiaries, the Group's business mainly involves engineering equipment, passenger vehicles, commercial vehicles, industrial filters, etc. Fusheng Sheng is currently the largest and most diverse filter in China. One of the manufacturers. Rich filter production area of more than 56,000 square meters, rich filter Sheng currently has more than 4,300 kinds of different specifications of the model products. Rich filter Sheng products have been successfully exported to more than 60 countries around the world, wide Cover all provinces and cities in China, provide supporting products for many host companies, and provide OEM services for many world-famous companies. This is an overview of the current rich filter, thank you!
HC Auto Parts Network: In this exhibition, what products did your company bring?
Fu Jinlin: Rich Filters mainly brings some filter products suitable for 2017 new models. The exhibits filter is mainly for new models. The other is rich filter air filter products, the product is a patented invention and utility model Patented, this product is based on the original technology upgrade, in addition to the original nano-silver antibacterial sterilization, dust removal and deodorization and other functions, in addition to the rapid removal of PM2.5 function, for formaldehyde, organic volatiles are very Good sorption function. And some special products that others can not represent the rich manufacturing level. Fu filter Sheng to participate in this exhibition, more purpose is to serve the agents in Wuhan, so that Fu Sheng products can be marketed in Hubei The popularity and influence of the game have been further improved. Thank you!
HC Auto Parts Network: With the continuous development of the automotive aftermarket, the channel network settings of auto parts companies have become more standardized and comprehensive. What is the current channel sales of your company? You just mentioned production and sales to more than 60 countries and the products are in foreign markets. What is the feedback?
Fu Jinlin: The rich sales channel network can be said to have been very perfect. The market strategy of Rich Filter is both foreign and domestic channels, and the brand and OEM are jointly developed. For foreign markets, Rich Filter is actively promoting the brand. Influencing power, Fu Sheng brand has been registered globally in the European Union and in more than 40 other countries. It can be said that the brand has a certain reputation abroad. The products currently sold in 15 countries are the same as those in China. In addition to the main promotion of foreign brands in the foreign market, it also helps more companies or world big names to provide OEM and OEM services, deepen brand value, and stretch the development of the industry market. For the management of domestic channels, it is similar to The model of foreign markets strengthens the brand's influence and visibility in the domestic market, and fully stretches the brand's coverage. There is also OEM service for some of its peer companies and customers.
HC Auto Parts Network: With the development of the market, the quality of products has become more and more important. What standards does Fujitsu have in terms of product R&D? Currently, in the automotive aftermarket, it includes terminal owners, including end users, who are concerned with physical and mental health and product experience. It also pays more attention to the new breakthroughs in the environmental protection or health of Fushengsheng products.
Fu Jinlin: The development of filter products involves two aspects. The first aspect is to meet the development of the automotive aftermarket and consumer demand. The second aspect is the product to provide more efficient performance, or to have more features. Functionally, Fushengsheng products have always been dedicated to ensuring that consumers' needs are effectively protected, and health and environmental protection are the goals. This is a goal that has been steadily being pursued.
The development of the current market is moving toward standardization and standardization. Consumers’ values of consumption are also rising. Consumers attach more importance to the added value of product quality, product subsidiary requirements, environmental indicators, and health index. The demand is to guide the product R & D, product upgrade direction.
HC Auto Parts Network: Will you talk about the positioning of Fushengsheng Brand and your views on the impact of the increase in brand value on the development of the company?
Fu Jinlin: The positioning of Rich Filter is very clear. It is a good product. The embodiment of this 'good', Rich Filter Sheng from two aspects, the first is the guarantee of quality. Each product of Rich Filter adopts high quality filter material. Production, Quality Three Guarantees, is definitely a guarantee of quality of confidence. The second is that Fushengsheng has a product liability insurance for all products, which allows users to feel comfortable using it, so that sellers can feel at ease. This is a rich filter for 'good products'. Positioning. In addition, the positioning of Fusheng brand brand has always been the middle and high-end brand line. The market competition mechanism, survival of the fittest, excellent quality can truly support the company's subsequent development, and high-quality brand value, can effectively enhance the company in the market. The competitiveness and anti-risk ability provide a solid foundation for the company to achieve long-term strategic planning.
HC Auto Parts Network: Please talk about the rich development plan of 2018.
Fu Jinlin: Fuzhuan Sheng will uphold its original mind in 2018 and will continue to advance steadily. Fuzhu Sheng will continue to maintain its performance, improve services to ensure customer satisfaction, further enhance brand awareness, deepen brand value, and increase the brand's industry influence. The requirements of market business personnel will be increased. The salesman is required to not only sell well, but also to require the salesperson to comprehensively improve service quality, change service concepts, upgrade service items, provide channel operators with relevant and comprehensive solutions, enhance channel service capabilities, and collaborate. And promote the effective transformation and upgrade of channel providers to achieve a win-win cooperation.
HC Auto Parts Network: Thanks to Fu for accepting an interview with HC Auto Parts Network, and also wishing that Fu Sheng could achieve very good results in 2018. Thank you!
Fu Jinlin: Thank you! Thank you all!
