Lead: On April 25, 2018, the National Auto Parts Fair and the National Auto Parts Purchase Fair were grandly opened at the Wuhan International Expo Center! HC Auto Parts Network was very honored to invite Mr. Yang Xiaoning, General Manager of Shenzhen Zhongjia Friction Material Co., Ltd. Interviewed. Shenzhen Zhongjia Friction Material Co., Ltd. (hereinafter referred to as 'Shenzhen Zhongjia') is a joint-stock company that integrates science, industry and trade. Shenzhen Zhongjia's leading products are various types of automotive brake pads, products. With nearly 1,000 species, it is suitable for domestic and European, American, Japanese, and Korean models with nearly 1200 models. The product has stable braking, no noise, long service life, and top quality domestic standards. It meets the requirements of many product certification standards. The company's development history has demonstrated the characteristics of the product in terms of R&D, technology, and functions. The company's future development plan has been discussed. The following is an interview record.
Shenzhen Zhongjia Friction Materials Co., Ltd. General Manager Yang Xiaoning
HC Auto Parts Network: Dear friends, Hello everyone. This is the live broadcast of HC Cars Wuhan Auto Parts Fair. Today it is a great honour to invite Mr. Yang Xiaoning, General Manager of Shenzhen Zhongjia Friction Materials Co., Ltd. to be interviewed. Hello, Mr. Yang, please give us a brief introduction. Your company's situation.
Yang Xiaoning: Hello everyone. Shenzhen Zhongjia Friction Material Co., Ltd. is a professional manufacturer of automotive brake pads. It has 20 years of production experience in the industry. In the past, Shenzhen Zhongjia's products were mainly exported to foreign countries and entered the Chinese market in the past two years. In the market, Shenzhen Zhongjia now establishes a channel network in many provinces and regions across the country. Its product sales share in the market has gradually expanded and the product has gained a good reputation.
HC Auto Parts Network: Please tell us about your company's products.
Yang Xiaoning: Automotive brake pads are consumables. For different models, different years, and different displacements, they all correspond to different products. Therefore, Shenzhen Zhongjia will continue to research and develop new products according to the development of the auto market. The new models are matched to match the product to the greatest extent possible to meet the needs of the market. The widely adopted products help the company to further develop.
HC Auto Parts Network: Please talk about your company's requirements in product development.
Yang Xiaoning: Shenzhen Zhongjia is an enterprise jointly established by institutions of higher learning and entities. Our product R&D is backed by universities and colleges, combined with a professional R&D team organized by the company, constantly developing new materials and formulas. The quality provides strong protection.
HC Auto Parts Network: The domestic automobile aftermarket has a huge volume. In the face of market demand, please talk about your company's plan for channel construction.
Yang Xiaoning: At this stage, Shenzhen Zhongjia is still a new force in the domestic automobile aftermarket. The company's previous channel network is mainly in foreign markets, concentrated in North America, Southeast Asia, South America, Australia, the Middle East and other countries, for export channel construction, Shenzhen Zhongjiao extended the use of more traditional sales models such as exhibitions. Nowadays, the company attaches great importance to domestic channel construction. On the one hand, it adopts traditional marketing models to seek more and better partners and agents; on the other hand, With the development of 'Internet +', online and offline parallel sales, using the Internet platform, opening new retail models, further expanding the market share of products, and increasing brand awareness.
HC Auto Parts Network: Please talk about your company's development plan in 2018.
Yang Xiaoning: In 2018, the development plan of Shenzhen Zhongjia was concurrent development of domestic sales. For foreign markets, Shenzhen Zhongjia has a very solid foundation. At present, the export volume of products has also maintained a steady growth trend. The company will continue to maintain the development of foreign markets. For the domestic market, the ultimate development goal of Shenzhen Zhongjia is that the products can occupy 50% of the market share and create higher value for the company's brand. In 2018, the company will increase the market's expansion efforts to promote the promotion of product brands. Increase the market exposure of products, companies, and brands, improve channel construction, deepen channel services, and strive to further increase product sales and brand value.
HC Auto Parts Network: Thank you very much Yang for accepting our interview. Thank you.
Yang Xiaoning: thank you all.
