According to research firm Strategy Analytics, global shipments of smart speakers reached 9.2 million units in the first quarter of this year, an increase of 277% year-on-year. Among them, Amazon is still the world's largest manufacturer, and it is only due to the rapid rise of rivals such as Google. Amazon's market share fell below 50% in the first quarter and slipped to 43.6%.
Strategy Analytics pointed out that Google is the second largest smart speaker factory. The market share in the first quarter was 26.5%, which was a sharp increase of 14.1 percentage points from 12.4% in the same period of last year.
The market share of Alibaba climbed from 0% in the first quarter of last year to 7.6% in the first quarter of this year, making it the third largest factory; Apple’s market share also climbed from 0% in the first quarter of last year. 6%, ranked fourth; Xiaomi City, 2.4%, ranked fifth.
According to the dismantling report, the power management chip factory has successfully entered Alibaba's Tmall Elf M1 supply chain, and the niche memory factory NuoChuang has entered Xiaomi's small love speaker mini supply chain.
With the rapid increase in the market share of Alibaba and Xiaomi smart speakers, the market is optimistic that the new and Chong Chuang operations will benefit simultaneously and will inject new growth momentum into the operation.