The Automotive Industry Sees Shaanxi: One of Speed, Strength and Opportunity
As the national strategy of the 'One Belt and One Road' advances, the Party Central Committee and the State Council attach great importance to the development of Shaanxi. The five major socio-economic development concepts and the transformation of the new automobile industry, the market demand in the central and western China, the regional industrial transfer, and the dual drive for upgrading, drive the automotive industry in Shaanxi Province. Into the fast lane, the entire province is working hard to create strategic goals for the '3 million vehicles' and '100 billion parts' industries, and build an important national industrial and regional bridgehead.
Co-sponsored by China Automobile Center and Shaanxi Provincial Industry and Information Bureau and supported by the China Automobile Industry Advisory Committee, the 2018 Inaugural International Forum on the Development of the “One Belt and One Road” automobile industry will be held in Xi’an, Shaanxi on May 31. Combined with the “3 million units in Shaanxi Province” Car's major industrial projects, with Xi'an as the important base for the strategy of going global, bringing together authoritative experts and more than a hundred zero-refining companies to conduct in-depth discussions, and carry out extensive zero-summing docking and government-enterprise exchanges.
I. Automobile Industry 'Shaanxi Speed'
(a) Number said Shaanxi Automobile
In 2017, the automotive industry in Shaanxi achieved a catch-up and breakthrough, and achieved breakthroughs in development. The total industrial output value was 162.743 billion yuan, an increase of 47% year-on-year, accounting for 33.21% of the total output value of Shaanxi's equipment manufacturing industry in 2017. The total industrial output value of auto parts was 21.906 billion. Yuan, a year-on-year increase of 59.19%, sales revenue of 22.079 billion yuan, an increase of 61.42% over the same period last year.
In 2017, the production and sales of automobiles in Shaanxi Province were 616,500 and 609,300, respectively, an increase of 46.40% and 42.50% year-on-year, respectively, which was an increase of 180,000 units compared to 2016. The annual production of automobiles in all provinces (cities and districts) is ranked by 2016. The 19th place of the year was promoted to the 15th, surpassing Jiangxi, Henan, Hunan, and Tianjin 4 provinces (cities).
Table 1 Automobile Production and Sales Scale and Production Value in Shaanxi Province
From January to March 2018, Shaanxi Province sold a total of 28,300 new energy vehicles, which represented a year-on-year increase of 667%, an increase over the industry's overall level of development, accounting for 20% of the country's total sales of new energy vehicles, an increase of 14% from the same period last year.
(II) The entire industry chain of entire vehicles and parts
The entire vehicle has formed a full series of development patterns. The automotive industry in Shaanxi Province has formed a series of development patterns for cars, SUVs, heavy trucks, medium- and light-duty trucks, mini-vehicles, passenger cars, special-purpose vehicles, and new energy vehicles, in mid- to high-end cars, SUVs, Heavy trucks and new energy vehicles have outstanding characteristics and obvious advantages. BYD, Shaanxi Auto, and Geely are the three leading players. Baoneng Automobile, Xiweng Passenger Cars, Shaanxi Auto and Hometown have constantly settled in the layout, and Shaanxi has become a domestic leader. Multiple complete vehicle series complete important area.
(III) Giving the Power of the Province to Develop Automobiles
In recent years, Shaanxi Provincial Party Committee and Provincial Government have determined the decision-making and deployment of the automobile industry as a new pillar industry, positioning it as the number one project for social and economic development. Attaching great importance to the development of the automobile industry, will increase the scale of the entire vehicle and strengthen the new energy automobile industry. Develop key components and components as the key to adjust the industrial structure and promote transformation and upgrading. The provincial government issued and implemented the "Shaanxi Province Automobile Industry Development Plan (2013-2017)" and "Implementation Opinions on Implementing the State Council's Energy-saving and New Energy Vehicle Industry Development Plan" 》 Accurately grasped the opportunity of industrial transfer and the opportunities for product structure adjustment. Through the increase of capital investment, investment promotion, joint ventures and cooperation, and key product promotion and other comprehensive measures, the precise implementation of policies has strongly promoted the rapid development of Shaanxi's automobile industry.
Seize the opportunity and suddenly emerged. In the past five years, the automotive industry, 'Shaanxi Speed', has taken one step at a time and it has blazed a trail of blood.
Second, the core analysis of 'Shaanxi speed'
(A) Strong vehicle, promote support, excellent service
Shaanxi Province proposed to fully implement the “One Million Vehicle Construction” province-wide No.1 project. In 2016, it formulated and issued the “Implementation Plan” to strongly promote the new leap in the automotive industry in Shaanxi Province. In the phalanx, new energy vehicles rank first in the country. This has created a good development environment and huge potential space for the development of the automotive industry in Shaanxi Province. Building millions of automobile construction projects has both huge market demand and industrial transformation and upgrading. The intrinsic demand. At present, the progress of the Shaanxi Automobile Industry No. 1 project is exceeding expectations and the situation is good. It has provided valuable experience and a Shaanxi plan for catching up and overtaking the region.
(B) Target Focus
Shaanxi Province made every effort to build an important national independent brand and new energy automobile industry base. At the April 2017 Automotive Industry Promotion Conference held in the province, it was clearly proposed that the automobile industry is to achieve full catch-up in Shaanxi Province, and to promote the mid-to-late phase of industrialization in Shaanxi Province. The key to upgrading and development is to promote the competitive advantage of the entire vehicle, promote the balanced development of the entire vehicle as the main line, use new energy, and quickly break through the market as a new driving force to seize opportunities. Secondly, focus on zero-sum coordination. Shaanxi's speed booster is also a high-quality support for the development of Shaanxi's auto industry.
III. Development of 'Shaanxi Speed'
In 2015, jointly organized by China Automotive Technology and Research Center and Shaanxi Provincial Ministry of Industry and Information Technology, the China Automotive Industry Regional Economic Summit, supported by the China Automobile Industry Advisory Committee, was successfully held in Shaanxi Province and opened the prelude to the development of the automotive industry in Shaanxi. , open posture, inclusive platform, integration of industry resources to help development, Shaanxi has come up with a correct path.
The future will continue to run. In 2018, the 'One Belt and One Road' automotive industry development international forum and the “China's auto parts industry development research” results conference will be held on May 31 in Xi’an, Shaanxi Province, to help thriving Shaanxi in history. Accelerated starting from a new starting point. The conference was hosted by China Automotive Technology and Research Center, Shaanxi Provincial Industry and Information Technology Department and Shaanxi Provincial State Assets Supervision and Administration Commission, and supported by the China Automobile Industry Advisory Committee. It thoroughly explored the development path of zero-crossing synergies and parts and components industry, sharing opportunities, and achieving win-win results. development of!
Fourth, interpretation of Shaanxi 'Million car construction project' implementation plan
1. General idea
Focusing on the overall goal of building a pillar industry for automobiles, the company will implement a million-million-car construction project, with Shaanxi Automobile, BYD, and Geely Automobile as the leading companies, supported by key construction projects, and focus on the development of cars, SUVs, and new energy vehicles to promote autonomy. Branded cars, SUVs to promote the development of large-scale development; focus on making heavy trucks, speed up the series of development of automotive products such as China Card, light trucks, minicars, special vehicles and passenger cars; focus on strengthening the engine, transmission powertrain, axles, power Batteries and other key components will enhance the supporting capabilities of auto parts; focus on improving the carrying capacity of the park, guide enterprises to gather and develop, and make efforts to build Shaanxi Province into an important national auto and new energy auto industry base in the country.
2. Development goals
By 2020, more than 1.1 million cars will be produced and sold in Shaanxi Province, including 900,000 passenger vehicles, 240,000 commercial vehicles (110,000 heavy trucks, 40,000 medium- and light-duty trucks, 20,000 buses, and 70,000 mini-vehicles). 2.) The output value of the automobile industry is expected to reach more than 300 billion yuan.
3. Development focus
1) Upgrade the whole vehicle in an incremental manner, and expand the scale of the industry. Relying on the leading enterprises of the whole vehicle, vigorously develop products such as cars, heavy trucks, medium and light trucks, passenger cars, mini-vehicles and special vehicles, optimize and adjust the product mix, improve product lines, and improve Product quality, continue to enhance market competitiveness.
2) Enhancing supporting capabilities and strengthening the parts and components industry. Taking full advantage of the vehicle and accelerating the development of the supporting industry for parts and components. By 2020, the scale of the auto parts industry will strive to reach 100 billion, and cultivate and develop more than ten billion yuan in parts and components. There are 5 enterprises, 5 enterprises of 5 billion yuan, 11 enterprises of 1 billion yuan, 20 enterprises of 100 million yuan, and more than 100 enterprises of above-scale enterprises. Focus on cultivating parts and components supporting enterprises with outstanding features and competitive capabilities, focusing on energy Promote the connection between key supporting companies and vehicle companies, coordinate the improvement of technological level, optimize products, do large-scale production, base on this province, develop for the national market, nurture and form a number of international advanced, domestic first-class auto parts companies, and drive the automobile supporting industry to do Bigger and stronger.
3) Accelerate platform construction and improve comprehensive service capabilities. Build a public service platform for the automotive industry around Shaanxi's automotive industry chain. Rely on the advantages of Shaanxi Auto, BYD, Baoji Geely, Fast, and other leading companies in the province, and play the role of an intermediary organization such as the Association. With the help of universities, scientific research institutes and training institutions, resources, and China Automobile Association, China National Automobile Industry and other industry forces, it gradually formed a complete system with reasonable functions. It covers the public information of vehicle companies and supporting enterprises, technological innovation, financing services, and talent training. service system.
4) Strengthen the layout of the park and enhance its carrying capacity. Build Xi'an as the center, Baoji and Xianyang as two wings, and radiate the Weinan, Shangluo, Tongchuan, Ankang, and Hanzhong areas to form a 'one heart, two wings and more' vehicle and parts industry development. The structure will promote the development of the automotive industry cluster. With the vehicle-carrying park as the core, strengthen Xi'an Economic Development Zone Commercial Vehicle Industrial Park, Xi'an Hi-tech Zone, Xi'an Hu County Parts Industrial Park, Xianyang Science and Technology Industrial Park, Baoji Hi-tech Zone, Baoji Cai Jiapo The construction of key industrial parks such as special vehicles and parts production bases will increase the industry's carrying capacity and achieve industrial agglomeration.
4. Safeguards
1) Strengthen organization and leadership. The provincial government will coordinate the development of the province's automobile industry. The industrial and informatization authorities at all levels shall strengthen the planning and guidance of the automobile industry. The departments of finance, development, and science and technology shall strengthen relevant policy support, and establish and improve the development of the automobile industry. Mechanisms: Give full play to the role of various industry associations and intermediary organizations, organize major research projects and corporate services, and promptly propose policy recommendations. Establish the Shaanxi Automotive Industry Development Research Center, assemble the leading automobile companies in the province, key component companies, and universities, Advantageous resources of scientific research institutions, with the help of China Automobile Association, China National Automobile Center, China Institute of Machinery and other industrial forces, carry out industrial research, project planning, technical cooperation, corporate financing and information exchange, and become an important supporting force for the government to promote the development of the automotive industry.
2) Increase the promotion and application of energy-saving and new energy vehicles. According to the country's accelerating development and deployment of new energy vehicles, formulate the implementation of new energy vehicles in Shaanxi Province, and make clear the implementation of the overall goals and tasks for the development of new energy vehicles in Shaanxi Province. Enhance organizational leadership and policy guidance, promote infrastructure development, innovate business models, speed up the application of public services, improve the policy security system, and intensify technological innovation and product safety and quality supervision to guide the province in accelerating the promotion and application of new energy vehicles. , In accordance with the national new energy vehicle policy, the timely research and formulation of new energy vehicle support policies in Shaanxi Province. The provincial government and the provincial Ministry of Finance and Development Department of the Ministry of Finance to develop promotional subsidies annually, mainly for the year of Shaanxi Province, steady growth, structural adjustment demonstration Obviously, key products with prominent technological advantages and better future market, such as energy-saving and new energy vehicles, key components, etc., will be given promotional subsidies and incentives to support the provincial production of key automotive products to expand the market.
3) Intensify investment promotion. Intensify investment in domestic and foreign well-known vehicle and key component enterprises, and actively introduce new vehicles and key parts and components with development prospects through joint ventures and cooperation. Take major investment projects. 'One-on-one discussion' and 'one-for-one policy' approach, formulate specific targeted measures, give land, funds, taxes, finance, construction procedures, etc. Tilt support. Supporting parts and components companies, according to the list of 'car companies' , The policy of government parks outsourcing, and the principle of supporting enterprises to make choices, the Provincial Ministry of Industry and Information Technology and related local municipalities organized Shaanxi Automobile, BYD, Baoji Geely, Xi'an Jinlong and other vehicle companies to put forward the list of key enterprises and projects that need to be introduced to promote the key parks. Reasonable layout, to attract key parts and components companies to set up factories in Shaanxi, improve the supporting capabilities within the province, improve the industrial chain, and form industrial cluster development.
4) Intensify the procurement of key provincial products for automobiles. Support self-owned brand cars, energy-saving and new energy vehicles to expand sales within the province, and include Shaanxi Automobile, BYD, Baoji Geely and other provincial-produced auto brands, energy-saving and new energy vehicles. Government procurement catalogue, window guidance, priority procurement. Encourage the provincial party committees and government agencies, enterprises and institutions to preferentially purchase Shaanqi, BYD, Baoji Geely and other provinces to produce automotive products under the same conditions. Guide and encourage cities in Shaanxi Province (regions) ) In the same conditions, the buses will preferentially use Xi'an Jinlong, Shangluo Yuedi, Hanzhong Jinhan, Xianyang Qinxing, Xiwo and other provinces to produce passenger car products.
5) Encourage key enterprises to strengthen external cooperation. Support leading automotive enterprises in Shaanxi Province to strengthen cooperation with well-known automobile manufacturers at home and abroad, encourage qualified companies to set up R&D institutions abroad, and actively create conditions for conducting various forms of technical exchanges and cooperation. Learn and learn from foreign advanced technology and experience. Support Shaanxi Province's own brand automotive products and services export.
6) Strengthen financial support. Strengthen bank-enterprise cooperation, integrate the financing needs of the entire industrial chain, establish cooperation mechanisms with financial institutions, innovate specialized industrial chain financial products, expand credit scale for auto parts companies, and reduce loan interest rates as a whole. Encourage cars The company develops multi-level capital markets, expands the company's direct financing channels, supports eligible auto companies in listing and financing at home and abroad, and issues various types of debt financing tools. Give full play to the role of high-end equipment and new energy auto industry funds, focusing on promising development potentials. Growth automobile companies and key projects will promote rapid expansion of enterprises. Encourage financial institutions to innovate credit methods, develop industrial chain loans, actively explore the form of pledge financing of intangible assets, carry out credit business such as equity, intellectual property, and trademark exclusive right pledges, and actively develop credit business. Collecting bonds, collecting bills, collecting trusts and other financing methods. Encouraging financial institutions to actively cooperate with automobile manufacturers to establish financial service companies and financial leasing companies, enhance financing capacity, and promote automobile consumption.