Ten years of grinding a sword, Frost Blade has not tried. Today shows the king, who has something unfair. The famous poet Jia Dao's "Swordsman" will swordsman sharpening the sword for ten years, and finally become a weapon of hard work and success. This is what the swordsman does. If the swordsmen do, why wouldn’t the company? For example, the “Chuandi” water-based paint under Chengdu Shude New Environmental Protection Materials Co., Ltd., which has been in R&D since 2008, has gone to market for 8 years, and has gone through the market for 2 years. Verification, finally become a large device, and will soon be on June 6 at the Chengdu Furniture Fair, Hall 5, 5009A test Fengmou. Therefore, Jiuzheng building network reporter made a special trip to the Shude company, interviewed the 'Chuandi' water paint related person in charge Listen to their extraordinary stories about the ten years of Chuan Di's water paint.
The Sword Hides in the Blades
According to Zhang Hanxin, brand director of Chengdu Shude New Environmental Protection Materials Co., Ltd., during the eight years of development of 'Chuan Di' water paint, in order to make 'Chuan Di' become more professional, its performance is better, and the formula is more scientific, especially in conjunction with Sichuan University. Polymer Institute conducted a joint research and development to create a series of diverse water-based paint products including wood lacquer, metallic paint, interior wall paint, exterior wall lacquer, etc., enabling diversified product development.
For this eight-year R&D process, the most profound experience is that of Zhang Yingqiang, an engineer at the R&D division of “Chuandi”. He was also invited by the chairman of Shude Company Zhang Jianzhong to work in the United States. He resolutely returned home and devoted himself to Development and research and development of 'Chuan Di' water-based paint. From the 'one poor and two white' stage to the later 'Chuan Di's one-component white primer', 'Chuan Di's one-component three-part white light finish', 'Chuan Di's one-component three-point light Clear topcoat', 'Chuan Di's one-component transparent primer' and then 'Chuan Di's two-component high-gloss top coat', 'Chuan Di metal water-based top coat' and a series of high-quality, high-tech 'Chuan Di' Waterborne paints are available one after another. The success of each product is full of the R&D center's efforts.
R & D center Zhang Gong
For reporters' questions, Zhang, an engineer who is not good at speech, reported only smiling and a few simple words for the eight years of R&D: 'Since it is necessary to do this, we must do a good job. The use of water-based paint in Europe and the United States has already been used. As much as 90%, I think we in China should have more people use this kind of healthy, green water-based paint.
In the few words spoken by Zhang’s engineers, he can feel that he is still worried about the use of oil paints that emit large amounts of harmful substances such as benzene, toluene, xylene, formaldehyde, etc., as the Chinese still use. As the 'Chuandi' water-based paint brand slogan 'Refusal of VOC, gives a healthy human', short, favorable discourse also precisely illustrates the sense of responsibility and mission of 'Chuan Di'.
After 8 years of research and development, it was hidden in Langzhong. How does Chuandi water-based paint react in the market?
Bao edge scabbard
In 2016, the production workshop of Chengdu Shude New Environmental Protection Materials Co., Ltd. officially settled in No. 589, Gangtong Beisan Road, North District, Chengdu Modern Industrial Port, Xindu District, Chengdu City. The “Chuandi” water paint exhibition hall was also formally established in Chengdu Furniture Industry Park. Billion Road 219 completed. At this point, also officially marked the eight years of the Tibetan Emperor's 'Chuan Di' official first saw the edge.
When the “Chuan Di” first appeared in the rivers and lakes, on the eve of the country’s implementation of environmental protection policies, a group of visionary manufacturers such as Yinxin Wooden Door and Dilumu Gate quickly selected “Chuan Di” water-based paint through market inspections. The "oil to water" process was launched. It has also become the leader of the Sichuan home industry's "oil to water".
Afterwards, Jinhu Furniture, Jin Baiju, Tianwei Lizhu, Xingrong Furniture, Zhongmu Furniture, Weibo Furniture, Chuanrun Group, Leshan Master, China ZTE Engine, Jiarui Technology, and dozens of large-scale furniture, machinery The production company has also reached a strategic cooperation with 'Chuan Di'. The 'Chuan Di' has officially become the brand of water-based lacquer, which is the beginning of the year.
He Mingde, chief engineer of Water Chin Coatings at 'Chuan Di', said: 'In the application process, 'Chuan Di' water paint has performed well in terms of film fullness, clarity, hardness, smoothness, etc., highly praised by customers and Recognized as .. as the chief engineer of the application, He Gong can be described as a 'everything', and often leads the team deep into the various cooperative companies to guide and assist companies in the application of water-based paints. Because of this, He Gong is often referred to by colleagues as ' The person who is rarer than the chairman of the board.
Application Center Chief Engineer
At the same time that it was approved by many customers, 'Chuan Di' has successively obtained the '3‧15 Product Quality Trustworthy Unit', 'China Green (non-toxic) Environmental Protection and Energy Saving Branded Products', 'China Famous Brand', 'China's Most Socially Responsible The company's series of honors such as honors, and successfully passed ISO9001:2015 quality management system certification and ISO14001:2015 environmental management system two authoritative certification.
A series of honors won by Emperor Chuan
Not only that, but also the 'Chuan Di' water-based paint will be re-tested on June 6th in Chengdu Furniture Fair, Hall 5, 5009A, and dance with many big names on the same stage.
Long rivers and lakes
After ten years of grinding a sword, Chengdu Shude New Environmental Protection Materials Co., Ltd. has been a modernized paint company integrating R&D, production, and sales after 10 years of polishing. What kind of company will Shuter in the future be? What kind of brand will Sichuan Chuandi become?
Chief Brand Director Zhang Zong introduced: 'The chairman of the company, Mr. Zhang Jianzhong, is a very aggressive and forward-looking corporate leader. In 2018, under the layout of the chairman of the board, the company introduced a large number of average ages of no more than 26 years of age. Professional qualifications above qualifications, high-quality management team, which also indicates that in the near future, whether the Shuter company or the 'Chuandi' brand will become a dark horse in the industry, it will also realize Create a well-known national independent water paint brand 'dream'!
Shuter team meeting real
For the chief engineer of the R&D center Zhanggong and Application Center, the future is no less than doing research and development and product application services. Zhang Gong said that in the future, our R&D center will also increase research and development efforts, 'Chuan Di' series products. We will also expand more new members that are more environmentally friendly, healthy, high-performance, and high-quality. And Mr. Ho’s engineers say that in the future we will work harder to provide our customers with product application services that will allow our customers to not only recognize the 'Chuan Di' water-based technology. Paint products, we must also recognize our services.
At the end of the interview, several persons in charge of the “Chuan Di” water-based paint also made recommendations to furniture manufacturers that are watching “oil to water” and environmental protection policies: 'With the shift in consumer attitudes and younger consumers As a result, people are paying more and more attention to the environmental protection and health of the home environment. If furniture manufacturers still remain focused on the outdated and dangerous products of paint, they will lose young consumer groups represented by 80 and 90. Lost this era'.
Jianghu Luyuan, 'Chuandi' water-based paint is still a long way to go. With this focus on products, seriousness to customers, social responsibility and young, professional, high-quality team, Chengdu Shude New Environmental Protection Material Co., Ltd. Whether the company will forge the 'Chuan Di' brand as an ancient sword is not yet known, perhaps through the current furniture exhibition.
Then, on June 6th, Chengdu Furniture Exhibition Center No. 5, Century City Exhibition Center, 5009A, see 'Chuan Di' booth!