May 19th, the 3rd 4th China Smart Home Expo (CSHE2018) and the 9th Shenzhen (International) IC Innovation and Application Exhibition (2018 China IC Expo, abbreviation) CICE2018)' Victory concluded at the Shenzhen Convention and Exhibition Center.
At the '2018 China Wisdom Family Summit Forum', Sunkang, vice president of Easy Home delivered a speech 'The last metre of home service after the home market service model interpretation'. This article was organized according to the live speech, without my confirmation.
Easy home was founded in 2014. It was a dark horse of O2O Shengxing. Initially, it was not a third-party service provider, but an air-conditioning trader. However, when it was in the air-conditioning season, it was easy to meet the 'air-conditioning sales. Out, but no one installed the puzzle.
Under the turmoil of the air-conditioning installation market and the buoyant demand, it was easy to get away from the 'product sales' market role and cut into the service industry.
Easy home business model
There are two main business models that can be easily reached: B2B and B2C.
B2B is an easy-to-home service provider for brand manufacturers and platforms. For example: Whether it is bathroom lighting or kitchen appliances, the final delivery link for online and offline sales requires a professional installation master to provide door-to-door service. In this session, the current manufacturers are Gradually abandoned the high-cost self-operated model, and then rely on easy-to-home third-party professional service providers to complete the final delivery.
There are platforms such as Tsing Mao Jingdong, which have already managed the entire offline installation service like logistics. The installation service is not arranged by the platform merchants, but the platform selects 10 high-quality service providers nationwide for the users. Provide on-site installation service, easy home is one of the best service providers.
These two service models cover everything from traditional home appliances to smart homes to home entertainment, home medical care, and other product delivery, installation and commissioning, maintenance and repair, and maintenance. Value-added services, such as last year, Xiaomi launched intelligent curtain products in Jingdong crowdfunding, and designated easy-to-home offline services to measure the required curtain installation data in the user's home.
Smart hardware is the starting point, follow-up service is the protagonist
The value of being at home in the smart home industry can start with the phrase “Intelligent hardware is the starting point and follow-up service is the protagonist.” Beginning in 2014, it is easy to get in touch with Amazon and get to know Amazon. There are two reasons why Amazon has not entered the Chinese market so far. The first Amazon does not know how to sell smart products to Chinese households. The second Chinese consumer lacks DIY capabilities. This has become a bottleneck in product sales.
Why are these two obstacles to product entry into Chinese families? First, sales of smart home products require zero distance and strong scene experience. Second, smart home products need certain floor-standing services to support them. Consumers who do not have DIY capabilities have to buy back. Home smart home products can not be applied freely.
Easy home can solve these two problems.
The first easy way to get home is to help the manufacturer. The brand will form a closed loop for the entire product delivery, provide installation, commissioning, and maintenance services to provide the professional after-sales experience for the customer. As a third-party service, there are three advantages to being able to easily reach home delivery in the smart home:
1) Wide service coverage area: The current easy-to-access service area includes 336 cities across the country and more than 2,000 districts and counties. At present, it is easy to get home except for Tibet, which can be covered in other places.
2) Professional Services: Easily standardizes the installation process, and has scientific management and training techniques for the installation master;
3) Reliable after-sale protection: Relying on the help of capital, Easy Home can provide reasonable after-sale protection for the platform and the manufacturer. If the easy-to-install installation master installed a crystal lamp with 50,000 yuan in the installation process, Tmall also Don't worry, manufacturers don't need to worry, because it's easy to pay home and you can afford it.
The second is to provide home-based product sales channels. Each month, the easy-to-home order in the B2C business model is between 50,000 and 60,000, which means that you can easily walk home into 50,000 to 60,000 families each month. Provide home-based services. Under this business model, home and smart home products companies can easily reach cooperative sales, provide consumers with zero-distance experiential marketing, and get products into the home.
Therefore, whether it is at the starting point of smart home products - into the home or in the follow-up service, homecoming as a relatively third-party integrated service provider in China can contribute a piece of value.