Everyone wants to be a hero admired by everyone. Water purifier companies are no exception. It can be said that water purifier companies must become 'heroes', they must learn to understand the current situation, and only recognize the market demand and consumer demand. , Brand demand can adjust the company's development strategy according to the overall needs.
In the development of water purifier industry today, with the increase of people's income level, consumers are no longer rigidly adhere to the price of water purifiers. The after-sales service of brand water purifiers is increasingly occupying an important position in the minds of consumers.
'Price war' thank you
The price war has long been no longer a favored object for consumers. According to surveys, 58.97% of netizens preferred 'moderate price' when selecting a water purifier, 16.67% chose 'after-sales service', and 10.26% followed 'design trendy'. %, 'Big Brand' accounted for 14.1%. It can be seen from the above data that the long-term low-level competition and price war in the water purifier market has formed a price guide for the water purifier consumer market. Although low prices are often more likely to be partially consumed The favor of the people, but the product quality of the workshop water purifier often attracts many dissatisfied consumers. Many netizens have expressed their opinions on the website, and the uncertainty of the water purifier workshop has brought a lot of consumer distrust. After choosing a low price, consumers often sacrifice the service they deserve and do not enjoy the enjoyment of high-quality water purifier products.
The person in charge of a water purifier believes that water purifiers in workshops are particularly prone to disputes and that it is difficult to resolve contradictions. Whether it is the quality of the water purifier or the overall design, it is difficult to meet the current consumer pursuing the quality of water purifier products. In terms of long-term development, 'price war' is not conducive to healthy development of the water purifier market, and the market potential of brand water purifiers will have huge room for growth.
Brand water purifier power expansion
In the face of a fiercely competitive price war, experts believe that the core competitiveness of brand water purifiers is not in price. The real brand water purifiers are mainly looking for a harmonious home life in terms of service, design, philosophy, humanities, etc. Many water purifier companies In the step-by-step groping, we have come out of our own path and gained more and more recognition from consumers. Although water purifier small workshops have always competed for marginal markets in the form of 'price wars', brand water purifiers have become market consumption. The mainstream is an indisputable fact.
In order to consolidate their strong brand position, many water purifier companies increase their marketing efforts, and have a multi-pronged approach in channel construction, channel distribution, hard terminal construction, soft terminal construction, team building, and supervision and evaluation systems. Strong corporate platform. Faced with good market prospects, many home furnishing professionals have shown optimism. The value of water purifier brands cannot be driven by price factors. Brand water purifiers must grasp the pulse of the market and strive to innovate and win business. Better market opportunities.
Lack of brand strategy will continue to constrain the healthy and rapid development of some water purifiers for a relatively long period of time, naturally restricting the operation of water purifiers in the domestic market.