Western bestsellers actively focus on Chinese companies: Recommending Haier innovation to the world

TheIn the era of digital economy, users, products, enterprises and markets are closely linked. High degree of interconnection and interoperability brings new challenges to enterprise innovation. The innovation system in the vertical field is difficult to move, but the development of Internet technology is the freedom of innovation. The promotion and replication of the mobile and innovative models have created favorable conditions. After long-term development, Chinese companies have formed their own innovation systems. Their innovative practices not only attracted the attention of the West, but also became the object of their study and research.

A few days ago, in the book Amazon's best-selling book, "Commercial Future Saga: Business in Hyperdynamic Markets" (hereinafter referred to as "Commercial Future Saga"), a model case of Haier, an open innovation model for Chinese enterprises, was introduced. The innovation system was thoroughly analyzed and interpreted. This is the only case of Chinese enterprise innovation selected in the book.

TheAs Western learning grows, Western bestsellers rarely take the initiative to focus on Chinese corporate innovation.

As a best-selling business research book in the West, The Book of the Future of Business is a book of late. It is reported that the book was created by the three founders of the world-renowned consulting firm Co-Shift - Gaga Klingues Klein. By comparison, Cochem Huns and Jog Skryner were co-authored and published by the tredition press of the famous German publishing house. The book received numerous praises as soon as it was released, and the sales volume was rushed into the Amazon bestseller. The top 100 rankings are the must-read for the corporate transformation in the digital age.

Gilbert Ruhr, CEO of Klöckner, one of the largest plastics manufacturers in Germany, highly praised the book. He believes that 'this book provides leaders with a bold vision: how to turn their business into a platform. , and prepare for scale innovation in the digital age. '

The “Future Legend of Business” provides analysis and answers to how the digital age enterprise has become networked and developed in a highly readable format. Haier, as a non-digital era, has successfully transformed itself into a model for Internet companies. It has become a major highlight of the industry case study section of the book. The author conducts a detailed analysis of Haier’s four corporate transformations and affirms its practice in the field of open innovation.

The book describes it as: 'Haier has expanded its innovative capabilities and encouraged everyone inside and outside the company to contribute ideas and ideas with ease. Haier has transformed its internal R&D center into an open innovation platform that greatly simplifies knowledge exchange and includes experts. In the ever-expanding community, cross-sectoral innovation is supported. The expertise required for innovation is provided by individuals, academic institutions, and foreign companies.

With the increasing global influence, Chinese companies have begun to enter the Western attention field. However, it is rare that the Western bestsellers actively pay attention to Chinese corporate innovation. As the only Chinese enterprise innovation case selected in the book “The Future of Business” Haier’s practice in the field of open innovation has not only brought Haier a steady stream of creative ideas, but also made it a model for global corporate innovation in the eyes of Western scholars. The successful exploration of Haier also means that the innovative experience of Chinese companies has been exported. , To provide a reference for the global enterprise innovation in the digital era, to become the beginning of the business model of 'Dongxi Xifeng'.

TheInstitution endorsement, Chinese-style open innovation has repeatedly been recognized by Western authorities

In fact, this is not the first time that Chinese corporate innovation has attracted the attention of Western authorities, well-known media and research books.

For example, CRRC has achieved the industry's shocking performance and realized the change from 'CRRC to the world' to 'World Crash'. CRRC regards overseas business model innovation as the key to the global breakthrough and has been from the past. The output of products has evolved into the full-fledged output of today's services, technologies, capital, and even industry standards. Its model innovation has already landed in developed countries.

Recently, CRRC also won the 'Genius Challenge' championship to improve the status quo of the New York subway. It once again proved to the world the design capabilities and manufacturing capabilities of China's rail transit equipment. The CRRC proposed '20+20>40's The modular design concept of “Lifetime Modularity” finally stood out from the 438 recommendations from 23 countries. The Metropolitan Transportation Authority of New York will next launch a one-on-one meeting with CRRC to discuss the implementation of the design.

Outside of CRRC, Haier, another Chinese company that has repeatedly won endorsements from Western authorities, media, and professionals, is Haier. In recent years, Haier has made outstanding achievements in innovation and has won numerous global awards.

In February 2018, the internationally renowned commercial media magazine Fast Company published 2018 list of the world's most innovative companies. Haier ranked among the top ten in China and became the only home appliance company selected. This is already Haier's third time. It was rated as the most innovative company in the world. Prior to this, Haier was selected for the second consecutive year in the '2017 China's Top 100 List of Innovative Enterprises in Mainland China' selected by Kerui Wei'an, a global smart information service provider.

It can be said that the exploration and practice of leading R&D models by Chinese companies headed by CRRC and Haier is making 'Chinese-style innovation' a banner of innovation in the world of the Internet of Things.

People-oriented science and technology, innovation never stops. Driven by the international business model of “one person and one in one,” Haier takes user needs as the biggest engine to create a global open innovation system, so that 'open innovation' is gradually becoming the dominant factor in global enterprise innovation. The model. The attention endorsements of Western best-selling books and authoritative media have proved that Haier’s open innovation model has been regarded as a model of global enterprise innovation by Western scholars and industry insiders. It not only helps Haier achieve the full lead of innovative research and development, but also becomes a model. The new round of scientific and technological revolution and the core impetus of global industrial change.

2016 GoodChinaBrand | ICP: 12011751 | China Exports