Wu Xinhong, founder and CEO of Meitu Co., Ltd. stated that in the next ten years, we will continue to expand socially. Beauty and socialism will become the core strategic directions for Mito.
Wu Xinhong explained that on the domestic Internet, the vertical category of photo socialization has not yet produced head products. Making social circles is actually doing incremental space. 'It's really like the birth of Meitu Xiuxiu ten years ago, just like entering An uninhabited area. There is a vast world in this no man's land, and there are a lot of unknowns waiting for us to explore.
The tool for future image beautification will gradually transform into a social platform. Meitu Xiuxiu's social circle has begun to try. In the next decade, Mito will gradually expand towards social networking. Beauty and social networking will be Meitu plans to break through in the future. General direction. Second, from the perspective of self-portraits, and to the perspective of him, the definition of “self-timer” in the future will be more diverse. Meitu Co., Ltd. learned from big data research that more and more people are no longer fond of selfies, and more Half-length, full-body photo. The self-portrait will gradually become his perspective.
According to Wu Xinhong, first of all, socialization can understand user behavior in multiple dimensions. The social system is a strong account operation and has more dimensions to understand user behavior. Combined with commercialization, it can help generate more effective advertising targeting and improve advertising effectiveness.
Second, diversified and high-quality social content will attract more users. While expanding the user base, the user ecosystem will also be enriched. Also, because of the high-quality content that can be enjoyed, the user's usage time and frequency will increase.
In addition, socialization enhances the content attributes of Mito Xiuxiu, which is the basis of native content-based advertising, which can make marketing more flexible, and improve user performance while improving advertising effectiveness.