On May 22, 2018, the 'Promoting high quality of life,' 2018 A+ performance advantage product launch was held in Beijing. This conference was jointly organized by the China Household Electrical Appliances Research Institute and Beijing Zhongguang United Certification Center. Center and the China Household Appliances Research Institute Health Appliance Testing Center co-hosted, Suning Tesco strategic cooperation.
At the meeting, a new batch of A+-certified products including washing machines, refrigerators, dishwashers, air purifiers, water purifiers, humidifiers, sterilizers, and waste food processors were introduced. Haier, Casati, Little Swan, Yadu, Vantage, Lake, Beckbass and seven other brands of 17 models of home appliances passed the A+ certification.
Among them, Becbas (BECBAS) became the first A+-certified brand in the discarded food processor category. Yadu became the first A+-certified brand in the humidifier category.
Vantage applied UV deep UV technology to dishwashers, and with fresh air ventilation system, 6 sets of desktop and 8 sets of wall-embedded products passed the test in terms of cleanliness, energy consumption, and sterilization, respectively, and obtained A+ performance certification. The cabinet is the newly added category of certified products this year. The Casa Di brand disinfection cabinet was the first in the industry to receive the A+ certification in this category.
In the refrigerator product category, Haier and Casa Di under the Haier Group have obtained a total of 8 certificates, which are the most certified items in the industry.
In the washing machine category that was first launched in the A+ certification, the industrial players Haier, Little Swan, and the industrial high-end brand Casa Di have certified their products. This time, the two net products have Yadu Air Purifier and Lake's Pikyunquan brand. Aquarius products have been certified, of which the Biyunquan brand JST-R702 household water purifier has a total of 7 indicators to achieve A+, which is the most popular model in the water purifier product category.
We are also very happy to see that more products have been added to the A+ camp, and all certified products will be recommended to consumers as benchmarking products for high-end home appliances.
Xu Hong, chief engineer of the China Household Electrical Appliances Institute, stated in his speech that the rapid economic development has driven the upgrading of home appliance consumption, and at the same time it has allowed consumers to transition from popular consumption to improved consumption, and consumption upgrades have released consumers to high levels. The pursuit of quality appliances, home smart appliances, low-energy appliances, which is also in line with the work of A+ performance certification that is being done by China Light & Power Certification Center.
For home appliance manufacturers, high-end home appliances are not just so simple as to “receiving more and more income”, but are related to the survival and destiny of the future development of Chinese home appliances. The high-end core support and breakthroughs are not based on so-called concept hype. Marketing packaging and advertising bombardment simply sells the original home appliance products to higher prices; instead, they truly establish unique values, break the tradition, and redefine the product power.
Gao Yan, deputy director of the Beijing China Light Link Certification Center, said that this year is the seventh year of the implementation of the A+ certification. The Beijing China Light Link Certification Center has been focusing on the upgrading of quality appliances. Over the past seven years, more than 400 certificates have been issued covering 10 Multiple home appliance categories.
In the future, the center will continue to improve the certification system construction, build high-end performance products, high-quality ecological products, and multi-dimensional safety product certification systems, pay more attention to product features on the basis of high-end features and green, encourage innovation of enterprises, and increase cooperation with the China Household Electrical Appliances Research Institute. The cooperation of the company provides more services for the high quality development of the company. It needs to establish the product benchmark for the good life of consumers.
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As a strategic partner of 'A+', Suning Tesco shares with us the cutting-edge information of Suning's sales. As consumers purchase, the demand becomes more and more clear, and the requirements for quality are gradually increasing.
Suning has always been committed to the promotion of high-end home appliances, hoping to deliver excellent experiences to consumers through better home appliance products. In 2018, Suning will continue to use the advantages of two-line to actively promote the landing of A+ high-performance home appliances. Promote home appliance manufacturers from the price The change from competition to quality competition has made China's home appliance products truly 'China' quality.
Lu Jianguo, director of the Institute of Test and Measurement Technology at the China Household Electrical Appliances Research Institute, also introduced: A+ certification was born in 2012. It aims to target high-end, aim at international advanced level, establish quantitative technical requirements, effectively circumvent the concept of high-end home appliances in the market competition. Hype, leading the healthy and orderly development of the industry.
The A+ certification of household electrical appliances solves the quality issues that consumers are most concerned about. Next, A+ certification will gradually expand categories, giving consumers a wider range of choices. At the same time, we must spare no effort to promote A+. , Let more people know A+, Learn A+, Trust A+, Really make a good product build a good life.
Note 1: The Little Swan Computer fully automatic washing machine has passed the test and the certification process is in process.
Note 2: The “Material Hygiene and Health” project of the Casa Di Seedware Disinfection Cabinet is being tested, and the certificate project will be renewed after the test is completed.