On May 20th, the first batch of seven Jingdong Smart Community Stores in Jingdong opened in Chongqing, Chengdu, Xi’an, Hangzhou, Shaoxing, Guangzhou and other cities simultaneously, providing household appliances, home, and housekeeping for the residents based on the “Community Housekeeper”. The home service, smart health product sales service, and home improvement home improvement service have become the new entrance to the Jingdong offline service experience. In 2018, JD.com plans to open 100 'Jindong Help Smart Community Stores' in the country's first to third-tier cities.
According to the analysis, with the shrinking of the price war in the online home appliance market and the overall growth slowing down, the service has become the focus of major platform competition. The owner of the day cat electrical city also said that the service has become an online electrical city. Important competitive elements. AdChoices
This year plans to open 100 in the country
'Jindong Gangzhizhizhi Community Store' is mainly located in the urban residential area and can cover the surrounding 5 kilometers range. It can open up the community's 'last kilometer' family service for residents from one to three lines. The services provided include installation, maintenance, housekeeping cleaning, etc. Currently, ' JD.com helps the smart community store to adopt the form of third-party joining. 'We will put forward uniform requirements for their services and supervise the service.' Jingdong Mall relevant person in charge said.
In addition to providing services, these community stores also have display capabilities for home appliances and can be purchased through on-site scanning. 'The current store has visited over 50 categories, and we will update those explosive products at any time based on Jingdong data.' Chengdu The manager of the first community store told the reporter. It is reported that in the stores sold goods, stores can get a certain commission from Jingdong.
According to reports, the seven “JD Don’s Smart Community Stores” opened for business use big data to locate the stores, determine the scope of services, and assign orders to community stores that are nearest to the residents, thereby providing more immediate on-site services.
From online to offline, this is also a reflection of JD’s sinking strategy. In 2014, Jingdong implemented a channel sinking strategy and launched the “Jingdong Gang Service Shop” to serve rural consumers, laying the last kilometer in rural areas to serve rural consumers. Provides marketing, distribution, installation, and maintenance of large items of goods in one place.
With the growth of convenience and personalized consumer demand, Jingdong began to enter the community service field and launched the 'Jingdong Help Smart Community Store' that serves residents in the first to third tier cities. It laid out the last mile of the community. It is also an entrance to obtain offline traffic. In 2018, Jingdong plans to set up 100 'Jindong Gangzhizhizhi Community Store' in the first-tier and third-tier cities of the country. Within 3 years, it will complete the establishment of community stores in all prefecture-level cities.
Appliance E-commerce enters service age
Previously, JD.com had launched the 'JD.com' online service portal. This time, the establishment of a dedicated store has also demonstrated Jingdong’s emphasis on the appliance market. With the shrinking price war in the online home appliance market, the overall growth rate has slowed down. For other reasons, the service has become the focus of competition of all major platforms. The owner of the day cat electrical city, Indian Wells has also said that the service has become an important competitive element of the online electric city.
According to the “2016 China Electronic Household Appliance Industry Report” released by GfK, overall, although the online market for large household appliances is showing a double-digit growth trend, it is expected that the growth rate will slow in the future and the functions and identities of online and offline channels. Changes have also changed dramatically. Online channels have become home appliance sales outlets, and offline channels have become home to home appliance experiences and services.
Services are becoming more and more important for the home appliance market. Take JD.com as an example. In 2017, consumers who bought home appliances after online customer service consultations were five times more likely to purchase home appliances. This shows that consumer expectations for pre-sale customer service are constantly increasing. Upgrade. Including platform services, pre-sales, sales, after-sales and value-added services, etc. The whole-process one-stop service has become the current direction of online home-grid purchase services.
As Han Wei, the vice president of Ovid Data, said: 'Transparent one-stop service not only greatly reduces the time and energy consumed by consumers in home appliance services, but also means that consumers can master more comprehensive home appliance information and users. Evaluation and so on. There is no doubt that this is the inevitable trend and direction of development of China's home appliance market in the future. It is very important to enhance the sense of well-being and sense of acquisition of consumers' home networks.