Eat in Guangdong, cook out Shunde. In the Chinese millennium food culture is known as 'no food is not steamed', said the traditional open flame boiled steamed vegetables, less steam, temperature fluctuations, the culinary arts and experience requirements are extremely high. The oldest cooking method, 'steaming' is also the most particular cooking skill of Shunde's chefs. They are pursuing the original essence of steaming. It can be said that human beings respect nature and taste the highest realm. Nowadays, it is located in the 'world. Galanz, the culinary capital, integrated the steam of Chef Shunde into the electric steamer.
The original intention of the Galanz steamer was to create a no-fire, no-soot, healthy lifestyle, to inherit the steamed cooking culture of China, and to create a good life for consumers to eat and enjoy. ' Wu Yi, head of Galanz Life Appliance's China market expressed this to China National Grid.
Four major factors affect the popularity of electric steamer
With the rise of the 'new middle class' class, the Chinese kitchen is undergoing a new revolution. The steamer (electric steam cooker) is a new type of kitchen appliance product. Its development momentum should not be underestimated. The electricity market is close to 100 billion, of which, the number of sales of tobacco stoves and consumer goods categories is 66.03 million units, which represents a year-on-year increase of 2.5%, and the sales amount is 68.36 billion yuan, an increase of 9.0% year-on-year; and the sales of embedded steamers have reached 538,000, an increase of 56% year-on-year. , Achieve sales of 3.40 billion yuan, an increase of 55.7%; Ove cloud network also predicted that in 2018 steamer category sales and sales will maintain more than 50% growth.
However, although the domestic steamer (electric steamer) market has maintained a good momentum of development, it still faces some challenges. Jiang Feng, chairman of the China Household Electrical Appliances Association, said that the current domestic steamer penetration rate is still relatively low, and products are mainly spread through taste. Many consumers do not really understand steamer products and have not been exposed to such products. For the function of the steamer, many consumers' perceptions are too single, seriously affecting the development of potential markets. In Wu Yi’s view, the impact of electricity The factors for popularity of steam boilers mainly include four aspects: First, as an emerging category of electric steam cookers, there are too few companies that truly have the advantage of manufacturing a complete R&D industrial cluster. Second, based on the premise of the first point, related companies are The investment in boosting, promotion and promotion of electric steam boilers needs to be improved. Third, consumers have insufficient awareness, need to be educated, recognized and communicated; , The guide to the electric steamer as a new class is still not enough.
Regarding product technology alone, Wu Yi believes that in terms of use, there is a technical pain point that many brand parties have not solved, that is, condensed water will dribble on food after cooking, affecting the food's aesthetic and taste problems. At the same time, many brands of electric steam cookers can't reach 100 degrees when cooking, and less than 100 degrees can't be compared to the traditional 'steaming'. ' In Wu Yi's further expression, the product story of Galanz electric steamer was beaten. Come on.
20 years of technological precipitation and breakthrough in steaming
Galanz has been investing in the electric steamer industry since 2005. According to Wu Yi, in the early stage of the electric steamer industry, R&D personnel continued to seek advice from Shunde chefs. While preaching healthy and nutrient steaming culture, they collected a large number of Steam cooking related data; in 2009, Galanz developed a high-temperature pure steamer, and through analyzing and combing the product features of Europe and America advanced ovens, combined with Galanz's experience in manufacturing ovens for more than a decade, a complete set of oven oven baking database was established; by 2013 , Galanz began formal establishment of the micro-steaming machine, and achieved the success of this research and development in 3 years. 'This benefits Galanz's 20 years of technology precipitation in the entire field of home appliances', Wu Yi concluded.
During the interview, Wu Yi focused on the R&D and breakthrough of the micro-steaming machine. He stated that in order to realize all single functions of the all-in-one machine, the functions of microwave ovens, electric ovens, and electric steam ovens, as well as the effects of cooking and cooking, Galanz’s structure Engineers broke the convention and made three breakthrough innovations and layouts on the components. 'First, the microwave generator was placed in the upper part of the cavity. This new spatial structure design brings energy efficiency and more to the product. Excellent uniformity of heating; Secondly, in all creativeness, the steam generator plate is built into the bottom of the machine, achieving a steam temperature of up to 100°C, and ensuring that steam does not affect other components; and third, adopting hot air convection Technology, because traditional ovens are all heat pipes, they will have a certain impact on whether microwave or steam cooking, and the hot air convection technology of Galanz micro-steaming machine solves this problem of space structure and design. The convection of hot air can evenly heat the food 360°.
Three major categories of two forms 100% pure steamed cooking
'Steaming' is a tradition in China and one of the most popular cooking methods in Chinese families. Various scientific arguments have also shown that steaming is a cooking method that can maintain the original flavor of food and preserve the nutritional content of food. Wu Yi told The reporter, Galanz electric steamer is precisely the hope that use of scientific and technological means to pass on Chinese steam culture, create steamed cooking, allowing consumers to easily enjoy the steamed food, the health and taste of steamed vegetables to millions of households.
According to the current product classification of Galanz steamer on the market, it can be divided into three major categories and two types. The three categories include pure steamer, steam oven, and micro-steaming machine. The two types are desktop and embedded. The “different classifications are different requirements for different consumers' different life scenarios”, said Wu Yi. According to him, Galanz currently sells about 20 electric stove products for the Chinese market, which are hot on the market. Electric steam boiler and pure steam boiler have P90, P50, steam oven R60, C63, C64, in short supply of micro-steaming machine Q6. 'The main technology of Galanz electric steam boiler is 'smart + pulse direct steam patent', Its advantage is that it can instantly generate a large amount of high-temperature steam, truly 100% pure steam cooking, and special multi-layer steam tray shelves, equipped with intelligent and accurate temperature and humidity sensing technology, faster than traditional steamer, steamer cooking, It is more convenient, healthier, and more delicious; in addition, Galanz cookers come with a lot of menus of home-cooked foods that consumers can more easily accept and use.
In terms of core technology, Wu Yi also mentioned four points of technological innovation: First, there is a three-dimensional steam, Galanz electric steam furnace proprietary 360 ° three-dimensional heating loop steam technology, simulated steamer boom, optimize the steam running path, steam generated from the bottom Circulate upwards to achieve the effect of dynamic cooking; Second, the speed and steam production of steam is very large, that is, 8 seconds to generate steam, 1200ML water tank can meet the cooking time of up to 99 minutes, to avoid frequent water injection procedures during the work process , Lasting steaming force; Third, the use of multi-file temperature control, precise constant temperature, the cavity temperature is always controlled at ± 2 °C, the water vapor temperature is constant at 100 °C, to maintain food nutrition and moisture is not destroyed and lost; The fourth is that the cavity volume is basically 26 liters and 23 liters, which is a golden ratio cooking warehouse. It is equipped with a double layered heating layer in the space to ensure no odor, and it can cook up to four steamed dishes at a time, satisfying the whole family. Different taste buds, while consumers can choose to adapt products, self-help update smart menu.
Concerning the pain point of the condensate technology mentioned in the opening paragraph, Wu Yi stated that the exclusive anti-condensation water recirculation technology of Galanz electric steamer can prevent a large amount of water vapor from condensing to ensure that the condensate does not return to the food. 'And Galanz electric steam oven All 304 food-grade stainless steel liners are used, and all the chambers manufactured by the automatic chamber production line are seamlessly welded to provide maximum protection for the hygiene of the food and at the same time facilitate the daily cleaning of the user.
Give play to the role of the industry leader to create another single item champion
With the continuous improvement of consumption level and spending power, people's desire for healthy living will become higher and higher, and 'steaming' is a kind of living demand that is very suitable for healthy eating. Wu Yi believes that the future market capacity of electric steamer It is very large. He said that Galanz, as the inventor of the electric steamer, will be the pioneer of the no-fire smoke-free kitchen and the leader in the quality of life of the smart home, and will fully play its role as an industry leader and develop more Consumers demand electric steamer products. At the same time, in response to different consumer demands of consumers, Galanz will strengthen the guidance and popularization of consumers, so that the current family can fully enjoy the enjoyment and convenience of steaming technology to create food. 'Microwave ovens It is the first global champion of Galanz. On the steam boiler, we will base ourselves on the inheritance of more than ten years and make a strong layout in the past few years to create another single category champion. ' This is Galanz's overall starting point. aims.
At the end of the interview, Wu Yi specifically mentioned the issue of industry standards. He said that the current standards are relatively vague and will confuse consumers' perceptions of electric steam cooker products. Some brands do not achieve 100% steaming, or even real steaming. The concept of steaming is used to confuse audio and video. It is hoped that attention can be drawn from the industry level to establish corresponding standards and give brands such as Galanz products that are serious about products a better and more equitable competitive platform, while bringing consumers Really 'steamed' products.