Jingdong Games Mobile Design Competition | Game Phone Milestones

On May 16th, 'Changyou Wonderful Creation of the Future' was held in Beijing. The senior brand and design expert Tsinghua University Professor Qian Zhe, member of China Industrial Design Association Wang Guosheng, Jingdong Mall Communications Division Gaming and Phone Department Manager Zhang Hao, Dr. Fu Rongrong of Taier Lab's Intelligent Product Evaluation Department, Wu Liang, Chief Designer of Black Shark, Ge Zhenyu, General Manager of Mobile Phone, Tao Yangsi, Chief Design Director of Nubian Red Devils, and from various top design institutions Teachers and students and mainstream media representatives attended the event together. The salon aims to bring together the power of authoritative experts in the field of industrial design, brand senior designers and technology media to develop the game category for mobile phones and design mobile game products. 3. Suggestions and suggestions, the event also opened the first Jingdong Games mobile phone design contest.

The Jingdong Games Mobile Design Competition was hosted by the China Industrial Design Association as an art coach, Jingdong Mobile and Jingdong Games, and was invited to include the Central Academy of Fine Arts, the Fine Arts Academy of Tsinghua University, the Lu Xun Academy of Fine Arts, the Hubei Academy of Fine Arts, and the Communication College of China Communication University, Beijing. The teachers and students of seven top domestic design schools, including the Technical University School of Design and the Beijing Institute of Technology School of Design, have participated together. The competition takes the design of game mobile phone appearance industrial design as the content, aiming to open up new ideas for the appearance design of game handsets. Create a competitive high-end demonstration game with outstanding performance, refined appearance and personalized settings.

In Sharon's sharing and communication session, representatives of all parties provided valuable ideas for the design of game handsets and the development of game categories for mobile phones from their respective positions. Jingdong Zhang Hao said in his speech: 'Based on Jingdong’s experience in the field of gaming, Jingdong is full of confidence in the prospects of game handset categories, and has taken the lead in opening the game handset layout in the industry. From the establishment of the game handset industry alliance to the release of Jingdong game handset standards, Jingdong's efficient integration includes mobile phone brands, industrial chain manufacturers, game companies and telecom operators. The multi-advantage capabilities of businesses, etc., lead the growth and growth of game handset categories. Since 2018, JD.com has ushered in significant achievements in the field of game handsets. Black Shark and Nubian Red Devils have come out one after another. , And to start exclusive cooperation with Jingdong, to achieve excellent first-sale results. Future Jingdong will continue to open up a number of unbounded retail capabilities, and accelerate the promotion of reverse customization, empowering brand manufacturers, to provide consumers with high-quality gaming mobile product experience.

Professor Qian Zhe of Tsinghua University brings authoritative experience and new ideas to the design of game handsets from the perspective of professional design and talent innovation training. Professor Qian Zhe said that the scale of China’s industrial design industry has been continuously expanding, and industrial design is now being personalized. The continuous development of functionalization. At the same time, the continuous development of new things such as the mobile Internet and the ever-changing science and technology have raised higher requirements for the training of industrial design talents. Among the teaching of industrial design, mobile phones, games and other related The proportion of the content is gradually increasing. Finally, Professor Qian Zhe acknowledged the positive significance of Jingdong’s holding of a mobile phone design contest for the form of game mobile phone products.

Afterwards, the senior sharks of the Gaming Games and the Nubian Red Devil Gaming Phone respectively elaborated on the challenges and experience of game handset design from the aspect of ID and UI design. The first-line designers from the manufacturers analyzed the current game handset market. User needs and the concept of game mobile phone design, combined with their own branded products, shared their ideas and solutions in the design of game mobile phone products; as the media representative of mobile phone home executive editor Ge Zhenyu, the gaming phone was traced back History and product form, commented on the current status of gaming mobile products, and expressed their expectations for gaming handset products and designs in terms of hardware, product form, and user experience.

As the smart phone market matures, subdivided categories become the potential growth point of the industry and the market breakthrough point for manufacturers. With the improvement of the performance of mobile terminal equipment, the R&D of game makers' explosive products and the mature of operator's network technology, mobile phones The game has become a national recreational activity, which has directly led to the market demand for professional games for mobile phones. Jingdong, as a product retailer and a brand service provider, foresaw the opportunities for gaming mobile phone categories, and took the lead in integrating the advantages of the entire industry chain. The development of game handsets has taken on the role of pioneering players in product development and market cultivation for gaming handsets. The first sales success achieved by Jingdong and its manufacturers, Black Shark and Nubian Red Devils in Jingdong Platform, is the overall capability of Jingdong. The best evidence of the potential of the game mobile phone market.

This year's Sharon Exchange and Design Contest featuring the theme of “Changing the Wonderful Creation of the Future” of the Jingdong Gaming Phone not only realized the integration of vendor resources with games and mobile phone brands as the core, but also completed the pattern of industrial designers’ designs on traditional mobile phones. Remodeling has provided new ideas for the development of Jingdong game handsets. This will also become an important milestone in the development of the game handset industry. It has successfully created a new era for the development of Jingdong game handsets and truly led the arrival of the 2018 gaming mobile phone in the first year of the outbreak.