Tribute to Breastfeeding Day, Haier Baby & Kids | 'Healthy Feeding Program' | Liberating Moms

5.20 It is not only 'repentance day', but also 'breastfeeding day'! The benefits of breastfeeding are numerous but also very hard, especially since many mothers in the workplace have to choose between 'back-milk' and waiving breast-feeding to give them real value. The support of the entire society is the responsibility of the entire community. Haier’s baby child is dedicated to breastfeeding on 5.20 and supports breastfeeding with the “healthy feeding program”.

How hard is a working mother breastfeeding?

The benefits of breastfeeding have been recognized by the community, but mothers insist on the difficulties of breastfeeding but are easily overlooked: nipple pain, chapped, night-wrenching people, for working mothers, there are heavy back packs, breast milk is prone to deterioration, Work pressures generally reduce breast milk volume and lack of milking places.

Where is it difficult to promote breastfeeding? The experience of Ms. Chen, a back-milk mother, can explain the problem. Every day, the company must squeeze milk three times. The company's people come and go; the manual sucking sucks the wrist and sores; the freshly squeezed milk must Put it into the company's refrigerator and carry it on ice. There are 2 blue ice and 3 baby bottles. But it's just like this. Go home and give your baby a warm milk. The baby sometimes diarrhea. For some time, Ms. Chen felt that she would not persist and intended to wean the child.

Ms. Chen has a lot of 'backmilk mothers'. According to the National Health and Nutrition Commission, although mothers who continue breastfeeding after their postpartum return work are still 76.83%, they can only stick to 28%. That is to say, 50% of mothers gave up their 'back-milk' after trying. The problem of breast milk being easily degenerated, difficult to disinfect, and rapid nutrient loss is plaguing these 'milk mothers'.

Healthy Feeding Program: Front, Mid and Back Support Breastfeeding in All Directions

The troubles of mothers are the starting point of Haier's maternal and child care. For child feeding problems including breastfeeding, Haier mothers and mothers provide mothers with a healthy feeding program.

Haier Baby has designed a full range of solutions before, during and after breastfeeding: The bilateral electric breastpump can easily even out the lotion and remove it completely; the industry's first exclusive breast milk storage freezer, one-click -20°C recommended by the International Breast Milk Association Optimal breast milk storage temperature not only avoids problems such as bacterial growth and contamination of the odor, but also ensures that the breast milk nutrition is not lost; the constant warm milk device can bring the baby the milk that is closest to the body temperature of the mother. In addition, there can be done We have a constant temperature of 24 hours. Intelligent voice reminder intelligent voice milk adjuster, as well as a combination of steaming, stirring, sterilizing, cleaning in one of the auxiliary food cooking machine, multi-functional cooking machine, can be made pumpkin, mud, carrot mud, Purple mud and other fruit and vegetable mud, meat and other supplementary food.

Haier Baby's Healthy Feeding Program 'One-click', 'Complete set' and 'Customized' operations contain profound scientific research and technological content. For example, Haier breast milk freezer, as the industry's first exclusive breast milk storage refrigerator, For the '-20°C' International Breastfeeding Association recommended optimal breast milk storage temperature, one-click-20°C professional storage, 4D cooling technology, food grade material, 360° antibacterial safe space, partitioned storage, etc., to fully solve the breast milk storage process The easy-to-use storage period is short, nutrient loss, bacteria breeding, pollution odor and other problems.

In addition to breast-feeding families, Haier's baby-friendly baby feeding solution also provides a solution for breast-feeding inconvenient milk-fed families: Haier IoT Milk Mixer can achieve rapid boiling, cooling and other functions, and 24-hour constant temperature , To meet the needs of the mother and infant family feeding in time, easily washed milk, safe water and the elderly with children rushed milk powder and other needs.

Breastfeeding: From scenarios to scenarios

Breastfeeding, as an important issue for the entire society, is the demand of countless families. It is also an important scene in the eyes of Haier's mother and child. Haier's mother and child proposed a solution from this scenario, not only for specific scenarios such as the use of 'milk mothers'. It also allows more mothers to get diversified choices.

Haier's complete set of maternal and infant electrical appliances has long been known as 'maternal and child's DNA in every detail'. The scenes of the needs of mothers and babies are the source of these DNAs. This also explains how deep integration will take place in the maternity and infant household appliances market. Hardware The problem with technology is to start with the most urgent and direct child-rearing pain points and childcare scenes, and introduce three solutions: healthy air, clean clothing, and healthy feeding.

The three major programs of Haier Baby and Children reflect an important trend. If the past maternal and child household appliances were only based on the concept of 'scientific feeding', then today's mother and baby appliances, in the Internet of things, big data, wisdom cloud, etc. Under the blessing of technology, we have reached the practical and quantification stage of 'intellectual nursery'. This line of thought was reflected in supporting breastfeeding.

The National Breastfeeding Day has been established since 1990 and has been promoted for almost 30 years. However, there are many real targets to achieve the target of 50% breastfeeding rate set forth in the “China National Child Development Program (2010-2020)”. Work needs to be done. Haier mothers and mothers will be mothers who have difficulties in breastfeeding to do scenes, come up with a healthy feeding program for the scene, turn the plan into a product, support breastfeeding with an intelligent mother-baby appliance solution, and Feeding gave a solid boost.

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