As a Sony TV company with more than half a century of TV manufacturing history, it has been following the needs of consumers. While focusing on the development of audio and video technology, it has continued to deepen its strategic cooperation with leading content providers in China. It has joined Tencent for the first time since last year. After the video released three 4K HDR models and the X8566F series debuted at the AWE conference in early March, Sony once again introduced two new Tencent video cooperation models: the X8300F series and the X7500F series. From the model to the size, a full expansion of the Tencent video machine was introduced. Type of product matrix, providing diversified choices for quality consumers.
※Sony again joins Tencent to release two new 4K HDR TVs: X8300F Series and X7500F Series
With the gradual deepening of the consumption upgrade trend in the Chinese market, consumers are increasingly willing to pay for high value-added entertainment experiences and large-size TVs that can bring more immersive enjoyment. According to data from Yikang, more than 65 years from 2017 to 2018 The large-screen market has dramatically increased, with sales accounting for 12% of the total color TV industry, of which the growth rate of 70-inch TV products is particularly significant.
The X8300F series is Sony's latest work in the 70-inch segment TV market. It is equipped with a powerful image processing chip X1, which can perform independent and accurate analysis of different input signals and optimize it to a level close to 4K HDR, showing a more fuller Shadow detail and more realistic light and shadow performance. As a cost-effective 4K HDR smart LCD TV series X75000F also configured Sony sharp image processing engine, can effectively repair network video common definition and color compression loss, high-definition restore image content is broad The color gamut, from the hardware technology to ensure the quality of popular online video.
※ Based on Sony's powerful black technology, the X8300F series can accurately optimize the quality of popular online video.
While expanding the boundaries of audio and video performance, Sony also continued to strengthen the layout of content and resources, and both hardware and software went hand in hand to fully optimize the entertainment experience of customers. Both TVs have built-in Tencent's exclusive video and TV app, New TV Aurora, which requires no complicated operations. Through voice customers, it is easy to search for dozens of types of entertainment resources such as popular dramas, variety shows, movies, and animations.
Tencent Video is the leading online video media platform in China. It has many exclusive copyright resources and powerful content originality capabilities. In terms of variety, Tencent Video covers more than 90% of the copyright premium variety of domestic high-quality TV, and jointly creates the “Create 101” with the team of Trump. High-volume self-produced programs such as "The Son of Tomorrow," and TV dramas, have swept about 190,000 episodes of different types and hot episodes in different countries, such as the hit TV series "The Warm Strings" and "Knot of Love" and other domestic TV series. HBO's "Game of Thrones" and "The Western World" all meet the people's preferences in terms of chasing dramas. In terms of movies, it is not just the fastest online platform for upgrading Chinese-language cinema films. It also competes with Warner, Pyla. Meng and other Hollywood film giants reached a strategic cooperation, introduced more than 3,000 North American classic movies and new movie theaters, to fully meet the diverse and demanding entertainment demands of customers of different ages.
※Customers can use Tencent's built-in video applications in the X8300F and X7500F to enjoy a large amount of hot content on a large screen.
In addition to its powerful hardware and software cores, the new television also fully demonstrates Sony's "craftsmanship" tradition and strives for perfection in the end. The X8300F and X7500F series both continue Sony's 'Slice of living' philosophy and incorporate a new design language' Soft Minimalism', which not only gives television's eye-catching visual attributes, but also integrates all kinds of home space by harmonious lines and slim bodies, realizes the combination of aesthetics and function. The pedestal design is based on the careful design of the whispering whispering wall product. At the same time, the new TV also uses the brand's classic 'cable management solution' to hide the redundant cables cleverly and create a concise design. , Refreshing visual sense.
※Sony X7500F series is simple, elegant and aesthetic design, making it harmoniously integrate into all kinds of home space
In addition, Sony, known for its 'black technology', is constantly upgrading TV smart applications and is committed to providing more interactive experiences and solutions. The X8300F and X7500F series are built with the most scalable Android 7.0 system in the industry. Free installation of various video and lifestyle applications, followed by new firmware upgrade to Android 8.0 system. Both new products are equipped with voice remote control, can quickly start the TV's voice search function, greatly improving the convenience of content and smart search .
As a leader in high-quality television and a representative brand of the industry, Sony has always forgotten its early intentions. While consolidating the advantages of hardware and software, it also starts from consumer trends and popular preferences, constantly enriches the product line camp, and enables consumers who focus on exquisite content and intelligent interactions. We get a big screen that is different from other imaging devices.
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