This year's Museum Day, as one of China's top ten famous paintings, “The Qingming Shanghe Diagram”, under the strong support of Phoenix Satellite TV and the Palace Museum, successfully revived under the perfect blend of modern technology and traditional treasures.
On the 42nd International Museum Day on May 18th, the high-tech interactive art show jointly created by Phoenix TV and the Palace Museum was officially opened at the National Palace Museum at Arrow Pavilion in the Forbidden City. It is reported that this high-tech performance was about 1,600 square meters. The huge interactive scroll of “The Qingming Shanghe Diagram”, Sunyangdian immersed theater, Hongqiao dome screen cinema and three exhibition halls, and a Song cultural space.
The entire exhibition used a lot of virtual reality, augmented reality, holographic projection, naked-eye 3D technology, through the combination of reality and virtual scenes, so that the audience seemed to walk into the painting, and went through the dream of Tokyo Songhua of the Great Song Dynasty.
'Unwind' to 'Rewind' A journey through
Entering the High-tech Art Exhibition Hall of the “Qingming Shanghe Figure 3.0” exhibition hall, the first thing that catches the eye is the four big 8K giant screens. Here, the audience can see every corner of the Forbidden City. It also kicked off.
The dozens of steps in the complex are the huge scroll projections of the “Ping Ming and Shang He Tu Tu”. Unlike the previous famous painting exhibition, the projected painting is 'dynamic' and 'live'. The audience can see the movement in the painting. The Hongqiao boat, the civil service commander, the peddler, the merchants, the Sun Yangdian drunkard dancing, the provocative slogans, the one who painted the characters, the one on a boat On the leaps and bounds of paper, the thick and secular atmosphere breathes in. The busyness of the Weihe River, the beautiful scenery on both sides of the river, and the grandeur of Jingjing are in sight.
For many ordinary viewers, it may not be clear what every detail is described in The Riverside Map of Qingming River, and it is not known if there are two people talking to each other and there are different stories, but opposite the long scroll projection. , There are 12 touchable slide plates on which viewers can click to view the 'story' in the picture.
Walking down a long scroll, the corner is a famous 'Sun Yangdian' in the painting. 'Sun Yangdian' is restored in a 360-degree holographic space, sitting in a shop, looking around the window and flowing out of downtown, and imagining how the Song people were at the time. Watching a play, drinking, eating meat, holographic technology, achieving an immersive feeling.
Out of 'Sun Yangdian', it is a long and quiet 'rain lane'. The 'rain lane' is actually built with a touchable ground screen. As the audience walks on it, you will see splashes of water, see the water. Hey, even if you walk, you will suddenly 'pick' a little frog, giving the audience a strong sense of hearing.
In the 4D dynamic Hongqiao dome screen theater, the audience seems to be sitting on the 'ship' in the painting. The fish seems to be hiding. It is necessary to take it by hand... Incarnate into a Tokyo metropolitan person in the Song Dynasty and visit this bustling city. The city, then walk through a bamboo forest silhouette, will also see the cultural and creative areas around the famous paintings, culture, architecture, and education of the Song Dynasty, and here, basically, it is going to be rolled out to end this “crossing” journey.
Technology Enabling Arts Business Integration Culture
Compared to the art exhibitions in the museum's pure scenes, the use of modern technology-enable art shows will undoubtedly allow viewers to gain a better sense of immersion and interaction. It will also help to truly make culture live and go out.
National Palace Museum Dean Shan Jixiang
The director of the National Palace Museum, Shan Yixiang, said that the “Cheng Ming Shang He Tu 3.0” achieved a new breakthrough in collaboration with Phoenix Satellite TV. It is a true fusion of culture and technology. It not only preserves the original aesthetic value of the work, but also allows the audience to walk in. Cultural artifacts, experience culture.
He said, 'The Museum of Super Connections brings us a lot of imagination. The museum is an important carrier for the enrichment of popular culture life and cultural exchanges. In the global interconnected world, it is full of changes and integration. Museums should be based on the Internet. The trend of communication, through new collections and means of interpretation and new technology to find new audiences, in particular, requires a more vivid and flexible approach for the younger generation to interpret historical classics and convey cultural confidence.
Chairman of Phoenix TV’s Board of Directors, Chief Executive Liu Changle
At the same time, Liu Changle, the chief executive of Phoenix TV’s Board of Directors, also talked about the emergence of “Qingming Shanghe Diagram 3.0”, which serves the needs of the people for a better life. As a cultural classic, artistic experience and smart technology, performances will be in the younger generation. The love of Chinese civilization was planted in my heart.
There is no doubt that the “Qingming Shanghe Diagram 3.0” has created a new state of the art of museums that can develop the national treasure cultural relics into a immersive experience, which can help the audience to break the constraints of time and space, and to see, touch, listen, reward, and play. In the famous paintings, he really realized the grand and delicate ukiyo-e paintings of the Song Dynasty in the depiction of Zhang Zanuan. In the future, we also hope to see famous paintings with modern cutting-edge science and technology. The artifacts will come down and let the audience enter.
Prepared from zero Over two years Manuscript exceeding 100,000 volumes
The new form of high-tech interactive art exhibition in “Qingming Shanghe Diagram 3.0” was jointly initiated by Fenghuang Digital Technology and the team of Phoenix visitors. The National Palace Museum’s experts were pioneered in the country. There is no precedent in the world of museums and cultural and creative fields.
Although there are many technological blessings, the core of the art exhibition is still the craftsman spirit carved by Seiko. Phoenix Digital Technology General Manager Wang Xiaodong said, 'The Qingming Shanghe Diagram 3.0' embodies the feelings of Phoenix TV people. Since the end of 2016, the show has been started, starting from scratch, and preparing nearly two years before and after. We use 100% references to historical facts to highly restore the characters, boats, and transportation of Zhang Zeduan's “Plums of the Qingming River” through scientific and technological means. They lived together and got closer to the people. They made the entire “Ching Ming Riverside Map” more intimate. In order to tie in with this show, we also produced the app “Qing Ming Shang He Tu Tu”, which truly fulfilled the single director’s request to bring back digital art. Home, so that everyone can take the art home and enjoy it slowly, fully fitting the topic of the 'Super Link' of the International Museum Day. In addition, this exhibition will also be a global tour to allow people around the world to understand Chinese culture. And 5,000 years of history. '
The use of modern technology to empower traditional arts, “Qingming Shanghe Diagram 3.0” is not the first case. During the 2010 World Expo, in the China Pavilion of the Shanghai World Expo Garden, a 100 meters long “perfectly coloured” 100 meters long scroll “Plumbing on the Qingming River” was attracted. Many viewers stop. But when it comes to the scale of the show, the "high" content of science and technology, and the weight of the art form, the volume of "Qingming Shanghe Diagram 3.0" is unprecedented.
After the performance of the Palace Museum in Beijing, the next step will be to go to Hong Kong, Europe, the Americas and other famous museums to tour. Tour exhibition is completed, based on a number of domestic fixed sites and local government and tourism agencies, will permanently land in these cities and become a cultural business card.
