518 Skyworth Lynx Gathering Day | Breaking the Life Border with Huang Jianxiang, Opening the TV Full Screen Era
Recently, Skyworth TV invited well-known football commentator Huang Jianxiang to customize a special living room party for the newly-launched full-screen AI TV. The theme of the event was 'Don't let life be framed'. The purpose was to create a SkyCat for 518 Skyworth. Gathering a full screen new television H8M starting momentum, to create a feast of the brand and fans.
On the evening of May 17, 1:1 copy of Huang’s living room was airborne in Hangzhou Vientiane City. The owner, Huang Jianxiang, opened Skyworth’s full-screen TV in person to “open the door to welcome guests” and spent a fun-filled living room with friends and fans in Hangzhou.
The opening of the event, the Passion Notes, made everyone feel as if they were watching scenes of the day and night. Everything is a familiar feeling. Huang’s walk into the living room is like returning to his own home, while the live audience is invited to visit. Friends. During the whole event, Skyworth set up “The Temptation of Unframed,” “The Unframed TALK Show,” and invited Huang to share with them a lot of fun about watching the game in the living room with friends and family members. Let everyone know about football commentators. Huang Jianxiang, who is not the same as his identity, and his views on some World Cup issues. At the height of the event, Huang Jianxiang invited the audience to join the game of somatosensory, explaining the interesting interactions such as dubbing, and transforming the scene into an unframed living room party.
The audience through a variety of interactive activities to experience Skyworth's full-screen AI TV's "value" 'technology' and 'performance', together witnessed the development of Skyworth's full-screen era.
In addition to offline feasts, Skyworth also launched three series of commercials on the day of the cat’s gathering, from three families with children, to brothers who love football, and three TV watching crowds who are female stars. , Showed their courage to break the rules of life, so that life is full of all kinds of small fun stories, and the emergence of Skyworth full-screen TV also makes living room life more diverse.
This communication starts with the 'non-frameless' nature of full-screen TVs. Combining with the current status of people's increasingly busy lives and routines, it proposes a brand attitude of 'Don't let life be framed', encouraging everyone to break through various framework restrictions and find Back in the living room, with the wonderful feeling of cohabitation with family and friends, return to life in the living room.
In addition, as a marketing campaign with Tmall Gathering Day to launch a full-screen TV series, the marketing has always focused on the living room scene. Not only has it successfully conveyed its deep-seated attitude to consumers, it also landed on the Tmall flagship store event, realizing The combination of product and effect.
The era of full-screen television has come, I believe the future living room will become more exciting.
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