On May 19th, Hefei's annual National Key Customer Award for Microwhales was launched in Hefei, Anhui. Merchants, fan users, and hundreds of partners of the microwhales all attended the event. This is the microwhale since its establishment in 2015. , The 3rd anniversary kicked off the prologue.
User word of mouth is the strongest driving force for micro whale
Two years ago, the Internet TV industry set off an upsurge of competition. Nowadays, the competition in the Internet TV industry has started to “defoam” and players in various industries tend to be rational. According to the AVC omni-channel push total data, In 2017, regardless of foreign investment, domestic or internet brands, the Internet brands did not perform well. However, in 2018, various indications indicate that the industry is picking up and the product mix is shifting to higher quality. 'The sales volume is expected to reach 48.98 million units in 2018, an increase of 3% year-on-year. Percentage point. 'Van Min, Senior Vice President of Aowei Cloud Network, said: 'The micro whale has the attributes of technology and entertainment in the minds of consumers and has a young brand label. A better life gives birth to new demands, has a good value, and can provide users with Health, convenience, make users feel happy, and products that inspire education will have greater development.
Mr. Xu Tao, Chief Operating Officer of Chinese Culture, attended and addressed the speech: 'The microwhale is a B2C user-facing technology property company in the CMC domain. In the eyes of the consumer center, the brand of micro whale is young and dynamic. After a series of adjustments. The content ecology of CMC and CMC will continue to firmly support the healthy development of micro-whales.
Small whale enters Tencent’s “four screen pass” cooperative internet TV
Deng Lifan, CEO of MicroWhale Technology, gave a speech titled “Hold Change and Be Happy”: 'In 2017, the Internet TV industry was gloomy and tossed continuously, but the brand's reputation and user reputation during the three years of the microwhales gave the team great confidence. The beginning of the micro-whale remains unchanged. 2018 continues to go hand in hand with the younger partner. '
The consumer group of the micro-whale customers is precisely such a group of new middle-class families who are pursuing a better life. More than 40% of families have monthly incomes of more than 20,000 yuan. For three years, the strategy of 'software + hardware + content services' has been consistently adopted. Whale's series of products have been recognized by these new middle-class users.
The high reacquisition rate representing 99% of the satisfaction of the consumers, and the WUI system that 80 million home users liked made the activity rate of micro-whales the highest in Internet TV.
Tencent is a founding investor of microwhales and a partner. In the past 3 years, among the Tencent video channel partners, micro whale has been the team that most understands users and affiliates.
'Operating rate, user average viewing duration, membership renewal rate' all topped the list. In the second half of 2018, micro-whales will become Tencent's 'four-screen pass' Internet TV first. Later, users only have Tencent members, open the micro-whale TV You will be able to watch Tencent cinema lineups, hit episodes, US dramas, TVB dramas, documentary channel pay-per-views, children's anime pay-per-view episodes, and Tencent members' live broadcasts.
Channels, production lines with two hands, cross-border business circle of friends
From 2015 to the present, all the exploration and innovation of Microwhale Technology has always adhered to the exploration of the Internet of the family's large screen and immersively studied the scene of AI landing on the family's big screen. In the field of intelligence, the exploration of microwhales has been appreciated by many counterparts.
Currently, Microwhale has entered into a strategic cooperation with BOE Kochuang, which owns a TV automation assembly line in Asia with NO1. And since 2016, Midea and Microwhale have long been the industry’s famous 'black and white partner' partners. Midea Group Users & Markets Yang Yong, head of US flagship store operations, believes: 'As a global leader in consumer appliances, HVAC, robotics and automation systems, smart supply chain technology groups, Midea Group attaches great importance to the layout of smart homes, we very much agree with the micro whale Home users understand and value the strength of research and development of micro-whales. Midea and Microwhale reached a strategic cooperation of “Black and White” in 2016. Currently, the US smart home appliances and micro-whales have been interconnected, and micro-whale smart products are in flagship stores in the United States. , Midea's pre-installed stores, Midea's central air-conditioning stores and other channel terminals in the United States have been used and sold one after another, gaining praise from very good users.
'The micro whale stopped barbaric price war as early as 2016, and we have no intention of competing with traditional manufacturers in the 618 low-priced big color TV in comparison with the traditional manufacturers. 'Mr. Wei Li, President of Micro Whale Technology, believes that when the market is big enough, consumers Demand begins to be subdivided. Laptops will also appear in high-performance notebooks and gaming products. Micro whale is confident to design and manufacture their favorite products for middle-aged and young families, and to make high quality products in the home Internet segmentation segment. And high-style smart products, this is the beginning of a three-year unchanged micro-whale.
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