On May 21, 2018, Konka Group officially hosted the JW Marriott Hotel in Shenzhen Qianhai OCT 38th Anniversary Celebration and Transformation and Upgrade Strategy. Konka Group Chairman Liu Fengxi, President Zhou Bin, as well as government leaders, guests and media at all levels The reporter attended the ceremony. The theme of the strategy conference was 'new age, new momentum, and new leap forward'. Under the backdrop of the mixed era of state-owned enterprises, the Konka Group held high the banner and took the lead as a pioneer, comprehensively deepened reform, and opened up A brand new chapter in transformation and upgrading strategy.
Look back at the 38th set. Konka people shoulder the mission and never forget the beginning of the heart.
Looking back at the turbulent history of Konka for 38 years, Chairman of the Board of Directors of Konka Group Liu Fengxi said, '38 years ago, Konka people came to Shenzhen from scratch, and successive generations of Konka people marched forward and persisted, creating one after another miracle in the industry.' Today's Konka Group, the industry involved in home appliances, Internet operations, supply chain management, financial investment, industrial parks in the five major areas, as a basis for the home appliance industry, the development of diversified business synergies. Konka people still maintain the entrepreneurial passion, do not forget the initial heart , Go ahead.
Today, Konka faces a huge strategic opportunity. Konka's new leadership team unites and leads Konka people in the process of industrial transformation and has achieved phased results. Internal changes have inspire people in Konka to march forward. In the 40th anniversary, Konka responded to the government's call for a mixed ownership reform of state-owned enterprises, actively developed a strategic approach to a mixed-ownership economy, and seized the opportunity of a financial services entity to effectively improve the company's business expansion and risk resistance capabilities. In response to the trend of the times, Under the strong support of OCT Group, the major shareholder, through a systematic strategy construction, it has identified its own strategic new channel to help the development of Konka Group by leaps and bounds.
Sword refers to 100 billion revenue Konka strategic password '1234'
Zhou Bin, president of Konka Group, announced at the press conference that by 2022, he will achieve the ambitious goal of revenue of 100 billion yuan. He hopes to build Konka as 'a world-class company driven by technological innovation and global competitiveness.' New Strategy During the period, Konka will focus on 'a core positioning, two development lines, three development strategies, four business groups' to accelerate the transformation and upgrading, in order to achieve leapfrog development.
The brand new '1234' strategic code allows the outside world to see the confidence of Konka people competing for global competitiveness as a world-class company. A core position, creating a platform-driven company driven by technological innovation. Adhere to two development lines and build 'technology + Industry + urbanization's development direction, commanding the strategic transformation and upgrading of Konka; building a 'hardware + software' 'terminal + users' 'technology + investment control' development model to promote the strategic transformation and upgrading of the landing.
The new strategy clearly pointed out three Konka Group development strategies: 'Reform - Focusing on business forms, implementing mixed reforms to develop ''transformation - centering on emerging industries, creating a new industry track'' upgrade - around smart homes, "Upgrading the existing business model'" points the way for Konka's leap-forward development.
According to Zhou Bin, Konka's new strategy has restructured its business structure and established the four business groups of 'Technology Park Business Group', 'Product Business Group', 'Platform Service Business Group' and 'Investment Financial Business Group'. The transformation and upgrading of the structure. Under the guidance of its core strategy, Konka Group stated that it will complete its revenue target of 60 billion yuan by the end of the 13th and complete its revenue target of 100 billion by 2022. This shows that the new architecture plan makes Konka transform itself. Success is full of confidence.
One-billion-thousand-thousand-billion-profits map
As the main carrier carrying the development model of 'technology+industrial+urbanization', the business of science and technology industrial park strode forward. On the conference site, Konka signed a cooperation agreement with Zhangzhou, Suining, Nanjing, Yibin and Haimen government to further develop the technology industry. Park business, the total investment of the five regional projects will reach 43 billion yuan.
At the press conference, Konka Group announced the establishment of a new environmental protection technology division, the Semiconductor Technology Division, which means that this home appliance giant officially entered the environmental protection and semiconductor industries. In the future, Konka will focus on the layout of energy saving and environmental protection, semiconductors, new materials, and other areas, expansion of the territory The pace is further accelerated.
As the country strengthens industrial support, macro-strategic orientation and environmental protection continue to increase, the energy saving and environmental protection industry has a vast development space and a huge market increase. The establishment of the Konka Environmental Protection Technology Division reflects the strategic vision of Konka Group. The Environmental Protection Technology Division has targeted the hot areas of 'water pollution prevention and control', 'air pollution prevention and control', 'solid waste treatment and recycling, reprocessing and utilization' and 'soil pollution treatment and repair'. Zhou Bin hopes to use 3-5 years. Build a domestic first-class high-end brand of environmental protection operation and maintenance, and achieve annual revenue of 180-260 billion yuan of strategic goals.
The State has formulated a series of agreements on encouraging the cooperation between the design industry and the complete machine to accelerate the design and development of semiconductor products involving large areas. As a background of state-owned enterprises, Konka will also adapt its own development to the national semiconductor development policy. Actively deploy the semiconductor chip industry. With the semiconductor industry-driven platform driven by technological innovation as a strategic goal, a comprehensive layout of 'semiconductor equipment', 'semiconductor materials', 'semiconductor design' and 'semiconductor manufacturing' and other industrial chains is adopted. Through independent research and development, entrepreneurial incubation and other layouts The model has expanded its business and has expanded its business scope to top-notch areas such as memory chips, IoT devices, and optoelectronic devices. Zhou Bin said that it will take 5-10 years to become one of the top semiconductor companies in the world and is committed to becoming China’s top 10 semiconductors. The company has annual revenue of over ten billion yuan.
Under the guidance of the new strategy, Konka has defined the development goals for future transformation and upgrading, and described a blueprint for hundreds of billions of revenues. Konka's new strategic layout has created a new path for strategic transformation of state-owned enterprises. It has become a technology to improve human life and continuously create social value. The innovative model. The future development of Konka is worth the wait.
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