On April 24 last year, the State Council approved the agreement, setting May 10 as the 'Chinese Brand Day' every year. This year, it is the second 'Chinese Brand Day' that we welcome.

From last year to this year, one year. After waking up from the enthusiasm of the highest-level government unit, after more than one year of calm, precipitation, and accumulation, how do we go about telling our own brand story?

Or should start from the original intention.

As early as 2014, the country’s top leadership made an important statement on the “three transitions,” that is, to promote the transformation of Chinese manufacturing into China, the transformation of China’s speed toward Chinese quality, and the transformation of Chinese products into Chinese brands. From the perspective of the overall situation and strategy, we pointed out the direction and path for improving the quality and efficiency of economic development, and clarified the ambitious goals and specific requirements for building a strong country of quality. Therefore, the brand community agreed that 2014 is the 'Chinese brand first year'. Various related organizations and agencies have advocated the establishment of 'China Brand Day' and vigorously promoted it.

In a word, under the background of consumption upgrading, the status of a manufacturing power country can no longer meet the needs of China's development. The efficiency and quality of the supply side must also be correspondingly improved. To create a domestic creation in China and the world, China quality and China This trio of brands.

It can be seen from this that China Brand Day is fundamentally speaking not about storytelling but about 'doing stories'. Brands are the result of steadfast creation and loud quality. Among them, creation is about technology and R&D. The requirements of innovation, quality is the demand for quality. Its starting point and destination, are the needs of consumers.

Regarding the brand, one of the Suning's e-shop sales executives recently interviewed by the author expressed his sincerity in plain words. The salesperson with more than ten years of first-line contact with consumer experience said that the so-called brand is a real solution to consumers. The actual problem, the right price, the product with good service, the more selling, the higher the popularity, the better the brand.

It is true. Brands are cultural, inherent and lead. But these high-rise buildings must fall on a steadfast consumer experience. Especially as a household durable consumer goods, one purchase, seven Eight years does not change; Similarly, a bad experience, as the supplier of products, may no longer have a second chance in this life.

We are in an era full of temptations. From hardware to software, from the quality of the supply side to the consumer's cognitive level, we are building an opportunity for the brand to become famous overnight. But after becoming famous, how will we grasp? Too lucky or worth mentioning, but it is a short-lived thing. The term "heat" should not be the goal of the manufacturing industry. It should not even be the goal of product and service providers.

Just like the 3.15 Day for Consumer Rights, the Chinese Brand Day should not be taken up on May 10 of each year. Kung Fu is usually an old saying. It is the last word.