Zhuhai Sports Center Stadium on May 16th, 2018 was full of nearly 30,000 people. Even Dong Mingzhu, who was used to the big scene, faced Gree merchants from all over the world, all levels of government officials, association groups and media. Gree’s own employees also seemed to be very excited during the 21-minute speech. No one is better able than she to realize that this theme is “Give the world to love China, Gree 2018 set sail again” to Gree. The meaning of her own.
The 18 programs that Gree’s employees mainly participated in performed provided an audio-visual feast to all, and all programs fully demonstrated how Gree, an unnamed company that had existed for nearly three decades, has grown into a global air conditioner. The most important thing is that the brilliant lighting, graceful dance techniques, and melodious American music convey the gratification of Gree and Dong Mingzhu’s 200 billion yuan in the future for short-term revenue. With the pattern.
Gree's new appeals behind five new technologies
'We set sail again in 2018. Everything in the past, whether it is difficulties, whether it is setbacks, whether it is grievances, or harvest has become the past, 2018 is our new beginning. In the new era we will challenge and strive hard. We will work hard for our 200 billion yuan in 2018. 'This is the last sentence of Dong Mingzhu's speech at the party on May 16th. In 2018 and 200 billion yuan, these two key figures have met the public opinion media to the market. Focus and Gree’s demand for late-stage development appeals. Perhaps, many people do not know, that is, on the day of the party, Gree announced five new technologies. These five technologies precisely reflect the late development of Gree. Important path.
Gree Electric Co. Chairman Dong Mingzhu speaks at the party on May 16
Based on the G-PLC multi-connection system without communication cable, the high-efficiency direct-cooled air-conditioning unit for subway stations is equipped with Gree's self-developed 'low-flow, low-pressure-ratio' magnetically levitated oil-free centrifugal compressor. Research and application, research and application of key technologies for adaptive and efficient screw compressors in all operating conditions, high-performance servo motors and actuators for industrial robots have become a series of innovative technologies and products of Gree in the field of air-conditioning refrigeration and intelligent equipment manufacturing.
At the third China Manufacturing Summit last year, Gree proposed a new strategy for transitioning to a diversified global industrial group. From Gree's existing industrial layout, we can see the future development path of Gree. First, Gree in the field of household air conditioners. It has an unrivalled competitive advantage globally, both in terms of product, technology and market size.
In the past few years, large-scale central air conditioners represented by screw machines and centrifuges and home central air conditioners represented by variable frequency multi-links have always been the focus of Gree's meticulous efforts in the refrigeration field. It is worth mentioning that domestic central air-conditioning A large category of air duct machines, Gree has a leading position in the domestic market. Therefore, in the large central air-conditioning and variable frequency multi-line products, to create the same as the right to compete in the home air conditioner products, it is Gree in The important direction in the short and medium term.
Four of the five technologies announced during the event were concentrated in these two product categories, and large-scale units and variable-frequency multi-units have always played a major role in foreign companies, leading the scale, and transcending the differences. the basic law determines the strip industry competition must be implemented as Gree rise to power and the transcendent in the home air conditioning unit and duct products in a more decisive and independent innovation.
Smart equipment will change Gree's corporate connotation
Just about three weeks before the party was held, Gree announced its 2017 annual report. During the reporting period, Gree Electric realized operating income of RMB 148.2 billion, a year-on-year increase of 36.92%. According to this increase, the completion of RMB 200 billion in 2018 is tentatively possible. And. However, another set of figures in the annual report can precisely reflect the strategic orientation of Gree Global Industrial Group. In 2017, Gree realized intelligent equipment revenue of 2.126 billion yuan, an increase of 1220.27% compared with the same period of last year. Compared with the operating entity, the scale of income appears to be It is not big, but the growth rate is alarming. This growth momentum is not unsustainable in Gree in the future. Intelligent equipment with external performances such as industrial robots is in a period of rapid development in the Chinese market itself.
According to the judgment of the International Robot Federation (IFR), the sales of global industrial robots reached 347,000 units in 2017, an increase of 18% from 2016, and the annual sales of global industrial robots will maintain a growth rate of nearly 15% in the next three years, by 2020. It will be more than 500,000 units. As we all know, China has become the world’s largest robotic consumer nation for five consecutive years since 2013, and the growth rate of China's robotics industry has remained above 20%, making it an important force for the steady growth of the global robot industry. According to statistics, in 2017, 136,600 new industrial robots were added to the Chinese market, which represented a year-on-year increase of 60%, accounting for about one-third of global production.
What is commendable is that Gree is also on the road to independent innovation in the field of smart equipment. Among its five newly announced innovative technologies, high-performance servo motors and actuators for industrial robots are typically independent innovations. 'Even if we stand At the top of the mountain, we have a starry sky above our heads. Innovation is always a topic. Challenge is our driving force. We will not be intimidated by difficulties. The more difficult we are, the more capable we are. The more confident we are, only those who have challenged will look back. Regrets, ' Dong Mingzhu's remark on the evening of May 16th, Gree's development in the field of smart equipment has a very strong guiding significance.
Compared to air conditioners, living appliances such as home appliance products, robots, molds, motors, etc., BTOB products are more capable of embodying a company’s technological capabilities. If home appliances make Gree the company and the brand are known to global users, then intelligence Equipment will further enrich Gree’s corporate connotation, or, in a true sense, enable Gree to achieve substantial progress on the strategic transformation of global industrial groups.
Dong Mingzhu also said: 'Happiness is a struggle, happiness is a battle,' Gree's transformation road is in line with the core direction of China's manufacturing upgrade, whether it is Chinese manufacturing or Gree's intelligent equipment, it is precisely this kind of spirit is needed. Let Gree own today. This is where Gree can rely on a more ambitious manufacturing dream.
Gree set sail again with a higher vision
No matter what the occasion, Dong Mingzhu always looks so passionate and energetic. At the party on May 16, Dong Mingzhu said: 'Although I am over 60 years old, my heart is like 25 years old. The dream of practicing the upgrade of manufacturing in China made her stay true. In fact, in the face of the strategic orientation of the industrialized group in the future, Gree is even more prosperous.
The Gree’s million people evening party also conveyed another positive message. The next five years of Gree’s still being led by Dong Mingzhu, the employees of Gree, the shareholders and related stakeholders, there is no better news than this. .
'25'-year-old Dong Mingzhu brought a benefit to all employees: Gree's employees each have a suite. This is a commitment from Dong Mingzhu and a promise to all Gree people. 'What do our employees want? Gree is bigger, more brilliant, and the world is going to know Gree. This is what they want to think about. I want to make my employees live happier. It’s what I think. I’m thinking of giving our employees as long as it’s a Gree I promise me It also promises, one person, one suite. 'In fact, this part of her speech is not only one of her ideas, but also a commitment to all employees.
Jim Collins summed up all the 100-year companies in his books "From Excellence to Excellence" and "Evergreen". These companies have a common trait, which is 'Let the right person get on the train'. Gree wanted Going further, relying on Dong Mingzhu’s own labors is not enough. All Gree people need to work together.
One of the themes of the '516' party was 'Greeting 2018,' when Dong Mingzhu spoke, the big screen behind the screen displayed a few powerful images of Gree's operating data in the past few years. From 2012 to 2017, Gree Electric's total operating revenue reached 720.8 billion yuan, nearly doubled its total operating revenue from 1991 to 2011, and the net profit for the corresponding time period has more than quadrupled. At 3.5 times, the number of patents is also 4 times more than 32,178.
For these data, Dong Mingzhu did not mention anything in her 21-minute speech, but these data strongly demonstrated her change and contribution to Gree during her tenure as Chairman of Gree Electric. Perhaps, as she did In the past, the past is over. Gree, who set sail on these gorgeous data, has a more ambitious vision. In 2018, 200 billion yuan is just a part of it. Perhaps, Dong Mingzhu does not mean that specific business data will be displayed. What kind of upward curve does she care more about is that the world is falling in love with China, more concerned that Gree has truly become a diversified, global industrial group.
After the song of the party stopped playing, Gree and Dong Mingzhu will create a journey of struggle for China.
