In April 2018, the American vacuum cleaner brand Shark announced its formal entry into China, bringing with it the new Shark double brush head vacuum cleaner S9.
Shark dual head vacuum cleaner S9 is a new vacuum cleaner product developed for Chinese families. According to the Chinese consumer's habits and needs, S9 has made innovative technology upgrades on the product.
Shark released the scene
Double brush head DuoClean 2.0, Easy to floor, One-button carpet switch. Shark dual head vacuum cleaner S9 equipped with an upgraded version of the dual brush DuoClean2.0 technology, larger wheel, larger openings and unique side suction Dust-removal design helps Chinese users achieve a 'double clean, breathless' cleaning experience.
MultiFLEX' folding arm's golden ratio is more suitable for Chinese users' ergonomic design. It can easily clean the bottom of the furniture without the need to bend over the bottom of the table and chair, allowing the cleaning to be sucked in. At the same time, the folding arm technology is also provided for the body to stand everywhere. Support, more user-friendly storage.
Upgrading HAPE network, with the exception of Shantou. As more and more allergic people in China are promoted, they will be upgraded to the standard, deep three-dimensional cleaning bedroom and living room, bid farewell to allergens.
Shark double head vacuum cleaner S9
As a foreign brand that has just entered the Chinese market, how can it develop products for Chinese family needs?
In this regard, Shark President Mark Barrocas said: 'For Shark, every user is different, their definition and requirements for cleaning are also different. We will fully understand the different needs of different consumers to provide better, convenient The technology cleansing solution. ' In the future, Shark hopes that global users can have a product that can adapt to their own usage habits, instead of trying their best to adapt themselves to a new product.
In dealing with the Chinese market, Shark's attitude is also the same. In fact, he fully prepared for announcing his official entry into the Chinese market. As early as 2014, he began to lay out the international market and gradually entered the markets of the United Kingdom, Japan, and Australia. Shark is no stranger to the Chinese market. As early as 2016, Shark set up a Chinese R&D center and testing center in Suzhou, and sent R&D elites from the United States to work with local teams to conduct CI (consumer insights) investigations and research and development. jobs.
Shark dual head vacuum cleaner S9 use scene
Preparing to enter the Chinese market in advance, Shark’s team spent two years visiting hundreds of families including Beijing, Shanghai, Shenzhen, Chengdu and Hangzhou, representing typical cities in different regions of southeast and northwest China. In the form of trial surveys, we have a deep understanding of the home environment of different cultures in different regions of China and the purchasing habits of consumers. We listened to users' feedback on new products through GangSurvey (group interview).
Shark found that many consumers in China have encountered these problems when using vacuum cleaners: For different floors, it is troublesome to change different suction tips; Cleaning the bottom of sofas and furniture is inconvenient and laborious; it must be drilled on the wall The hole can be placed, it is a headache; When the battery is not enough to quickly clean the battery, very helpless. In response to these problems, Shark in the double brush head vacuum cleaner S9 made a targeted development.
Shark dual head vacuum cleaner S9 use scene
For Chinese consumers, Shark may be a new brand, but in the United States, where the vacuum cleaner has the highest penetration rate and the largest volume market, Shark is the No. 1 vacuum cleaner brand. In the United States, Shark has been firmly occupied for many years. The vacuum cleaner's first status. According to incomplete statistics, only 2007-present Shark's sales volume is close to 40 million units, which means that every 2-3 US households have a family using Shark.
According to reports, after officially entering China, Shark plans to fully enter the high-end vacuum cleaner market through strategic channels such as Tmall, Jingdong, Sam, Suning and Gome in 2018. At the same time, it will accelerate the distribution of boutique department stores in China's first- and second-tier cities and deepen their channels. User interaction, deepening brand experience, etc., enhance brand awareness and reputation in the Chinese market.
Whether this American brand Shark, which is known for its global use of practical technology, can replicate its success in the United States and stir up the current pattern of China's high-end vacuum cleaner market, we will wait and see.
