In the air-conditioning industry, Oaks has undoubtedly performed well in recent years in terms of growth rate, channel innovation, brand marketing, product iteration, etc. In the face of the overall adverse air-conditioning market's slightly unfavorable half-year in 2018, Oaks clearly had a plan for it. At the beginning of February this year, it was a strong attack. From the industry online data show: In the first quarter of this year alone, the total sales volume of Oaks air-conditioners, domestic shipments, and export scales were 39%, respectively. 56% and 22%, far higher than the growth rate of the air-conditioning industry. Among them, in the sales and domestic growth rate, Oakes is ranked first in the industry. In the past '51' big promotion, Oakes is also a factory direct sales. The price will benefit consumers, and they will try their best for the next season.
In May of each year, it is the seasonal season for the air-conditioning market. In the context of structural reforms in the country's supply side, raw material prices are rising, industry inventories are in stock, diversified retail channels, and changing market demands. Series of complicated factors, the air-conditioning market in 2018 is destined to be a 'Red Sea' battle. It is foreseeable competition, all brands will make every effort. Oaks homeopathy once again heavyweight plus, carrying a lady cabinet machine, from mid-May At the beginning, with a new round of promotion and empowerment markets, Oaks not only continued the “May 1st” promotion of recognition, but also enjoyed benefits such as the purchase of a 10-year machine warranty gold card. There are a series of unprecedented promotions.
Lay cabinet machine strikes face value quality double drive
Nowadays, the main force of consumption after 85 and 90 is a fact that can not be ignored. The younger consumer concept pays more attention to the personalization of products while paying attention to the quality of the products. The consumption upgrades have also continuously forced the entity companies to upgrade their products. Service upgrades have entered the consumer-driven development model. The resulting new business opportunities have brought new opportunities to the home appliance industry, including the air-conditioning industry, and have also become the focus of major home appliance companies. With the new trend of consumer upgrades, Oaks Air Conditioning complies with the market trend and builds a new fashion--Kings Cabinet Machine, which strives to create new fashions for home-use aesthetics from quality, technology, and design.
On May 10th, the first debut at the Oaks Air Conditioning New Product Promotion Conference and the 4.12 Oaks Jingdong Super Brand Day Conference were launched on the Jingdong official line. It incorporates automatic washing, WeChat interconnection, ECO energy saving, smart WIFI, 20 dB. Silent five 'killer', which made her extraordinary quality, coupled with the astounding, if the dragon's body appearance, simply perfect. Of course, the May-June offline promotions, the ladies cabinet machine is undoubtedly Star models, buy new ladies cabinet machine, that is, add value of 298 yuan brand latex neck pillow.
The peak season has been reached
After the "May 1st" big sale, under the new franchise store line under the franchise, Oakes's sales promotion continued to increase the rhythm of continuous warming. May 15th, Oaks air conditioning and resorted to new A big move to explode hot season hot market. In addition to the 'recognized formula', in addition to the purchase of a ten-year machine repair gold card to add value-added marketing. More activities during the purchase of a frequency conversion gift thousand yuan water purification , pleased with, dreams, such as the star models of the Ascension, etc., as a consumer choice, with the purchase of the old renewal certificate in some regions up to 1,000 yuan.
In the air conditioning industry of the “three-point product seven points service”, the whole process service is a key link to measure a brand's capabilities. Especially in today's era, service quality is more valued. Oaks has always been in the air-conditioning service from the perspective of consumers. Feel the most needed and most desired services for consumers. Prior to Oaks' installation of '0 yuan', users can directly enjoy the free material, special service fees, and so on. This event Oaks not only introduced 'with trade-in' The large-scale non-interest-bearing activities for the purchase of tickets in some areas in the region can set a benchmark for the industry.
Over the years, Oaks Air Conditioning has grown into a 'quality spokesperson' for the air-conditioning industry with its quality accumulation and technology precipitation. It is aimed at the pain points of consumers, improving product structure and after-sales service and upgrading a series of industrial chains, its excellent production technology and The high product quality has effectively met the consumer's requirements for air-conditioning. In the “May-June season of Red Sea” wars, Oaks air conditioners will surely seize the opportunity to form a double volume of sound and sales in the market. The effect lays a solid foundation.