Xiaomi’s ambition became more and more serious after listing after submitting the IPO. Not long ago Xiaomi’s senior vice president Wang Xiang announced that Xiaomi’s expansion into more countries in Europe, including Austria, Denmark, Italy, Sweden, etc. The territory was the first time in millet history. But this is not Xiaomi's new arrival in the European market. He entered Spain last year before he entered Germany to sell smart hardware.
Although Xiaomi did not get astonishing results in India as it did in the European market, Xiaomi has almost achieved rapid growth in each country. IDC data shows that Xiaomi maintained a strong growth momentum overseas in the first quarter of this year, with shipments of 2800. Wantai, ranking behind Samsung and Huawei, surpassed OPPO to become the world’s fourth-largest smart phone manufacturer, with a global market share of 8.4%. It’s necessary to know that Xiaomi’s rebound is only a year and a half. How long can it keep? Still unknown.
In the European market, shipments reached 2.4 million units in the first quarter of this year, with a growth rate of more than 999%. After Samsung Huawei's Huawei, its market share also soared to 5.3%, currently ranking fourth. Xiaomi has achieved high speed in Europe. Development, of course, is related to the late arrival of millet into Europe. Europe has a huge market. Xiaomi chooses to enter the European market in cooperation with the Changjiang Hutchison Group. The Changhe Group has a large number of retail stores in Europe. Xiaomi sells on the shoulders of giants. Smart hardware mobile phones and other products quickly enter the European market.
Coincidentally, Xiaomi’s old rival, Glory, is also actively deploying the European market. Glory has already emerged from Huawei’s brand and competes with Xiaomi in the world. The European market is no longer familiar to Huawei. Huawei was the earliest and spent the most energy. After the independence of the glory, the market of glory has also focused on the European market. Glory was announced yesterday in London, England, with glory 10, and will be sold in France, Germany, Italy, Spain, Russia, India and many other countries. Glory in Europe is global An important strategic step. At present, the glory brand has been living under the shadow of Huawei in globalization. It needs to quickly penetrate multiple regions to expand brand influence.
Millet and Glory have recently laid out the European market. Different places are familiar with the taste. In addition to the giants Apple and Samsung, the rest of the European market is still the stage for domestic mobile phone competition.