On May 15th, a long rain fell in Beijing. Hammer Technology held a new conference in the Bird's Nest and released the Nut R1 flagship and Nut TNT workstation.
Luo Yonghao, who had previously made a splash on Twitter, claimed to 'change everything'. In 2017, after experiencing dying struggles and getting financing of a scale of about 1 billion yuan, Luo Yonghao said that Hammer Technology will start to behave like a regular mobile phone manufacturer. Each year will launch 5 to 6 products, covering the three high, medium and low gear.
At that time, he had revealed that in the spring of this year or at the latest in the summer, a mobile phone product with deep integration of artificial intelligence was introduced. 'This system is a quasi-revolutionary system, if not revolutionary,' said Luo Yonghao.
The nut R1 flagship released on the 15th day was equipped with a Qualcomm Snapdragon 845 top processor, with a maximum storage capacity of 1TB. However, during the conference, Luo Yonghao did not leave too much time for the long-lost flagship, but instead More attention was devoted to what he called the 'redefining the next decade's personal computer' - the TNT (Touch and Talk) workstation. The TNT workstation is priced at 9999 yuan. It is actually a touch that can connect the nuts R1. Display. As the Hammer Technology's flagship mobile phone nut R1 of the year, it is actually the core 'host' of the Nut TNT workstation (monitor). Perhaps considering the host function, the R1's storage space is much higher than the current market's mainstream mobile phones.
Hammer Technology COO Wu Dezhou said in an interview with the First Financial and other media that Hammer Technology still hopes to use the Nut TNT system to turn all mobile phones, monitors and laptops from small screens to large screens. The PC is a service. Extended breakthrough, but the main force of Hammer Technology is still on the phone.
For the 5G in the communications industry, Wu Dezhou said that the cooperation between the hammer and Qualcomm is very close. It is possible that there will be 5G terminals next year.
Luo Yonghao announced that from now on, all mobile phones will continue the name 'nuts phone', the company name is still 'hammer technology', the English is Smartisan, he said: 'I never said that the hammer phone, we only say Smartisan . '
Many people in the industry stated that the flagship machine and display released by Hammer Technology are still far from Luo Yonghao’s claim to 'change everything'. However, due to the controversy of Luo Yonghao and its momentum on Weibo, the conference itself has been very high. Concern. But Wu Dezhou also admitted to the media, 'We still have a lot of work and we don't have a bit of it. There are too few people who know that the hammer. More people know something that is not related to the product. They don't know much about product innovation. , This may be the focus of our sales and marketing efforts.
Although this is the sixth year of Hammer Technology, but from a commercial point of view, the results are not satisfactory. In 2015, Hammer Technology lost 462 million yuan; in 2016, although the annual revenue was 809 million yuan, the net loss was 428 million yuan. How was the profit in 2017? Luo Yonghao stated at the press conference that the hammer was not in loss at the moment. 'I have always wanted to use this technology to change the world, not to earn your stinky money.' But in the First Financial Reporter When asked about specific profit conditions, Wu Dezhou said that special data will be provided later.
Prior to this, in February 2018, Chairman Yu Chengdong of Huawei Terminal Company stated that currently any company with a mobile phone market share of less than 10% is in a loss state. From 2018 onwards, small and medium-sized domestic manufacturers will all be integrated. The manufacturer will disappear.
For the current problem of the mobile phone market share continuing to focus on the head manufacturers, Wu Dezhou said that the purpose of the hammer is to provide more innovative products, not too concerned about how others, 'I personally think that we focus on doing our products.'