May 15, is the sixth anniversary of Hammer Technology's founding. Founder Luo Yonghao plans to announce a revolutionary product on this day. According to Luo Yonghao's strong publicity on Weibo in the past month, the outside world's expectation is the intelligence of the 'Immaceration' level. The product, but the nut TNT Workstation (TNT: Touch and Talk) that appeared that night, the flagship machine nut R1, failed to blow up the whole field like the TNT explosive.
The self-proclaimed hammer conference was also the subject of the biggest controversy. Most of the Tucao are concentrated on the lack of 'revolutionary' and no 'redefinition'. These discussions are of course very easy to happen. After all, psychological expectations have been raised to a very high level: One month before the meeting, Luo Yonghao had already promoted on Weibo with the theme of 'subversion', but in the end it only released a law-abiding mobile phone and a workstation that appeared to be overpriced.
The workstation is simply a 27-inch touch-screen display. The hammer's official statement is based on the desktop computing center of the Smartisan OS large-screen version. The hardware is similar to Microsoft's surface studio. Its powerful feature is the connection of mobile phones and other devices. After the interactive system, but the workstation itself does not bring its own system, you must connect the phone. Nut R1, but also the workstation's core 'host', equipped with Xiaolong 845 processor, up to 8GB of storage, up to 1TB of storage space, the price From 3499 yuan, the highest configuration 8848 yuan, is a qualified flagship model.
However, a careful analysis of Luo Yonghao’s product and business logic is more industry and product value. After all, this is a technology company that has already invested more than 1 billion yuan in funds, and millions of mobile phones have been sold. Institutions and government investors are behind it. , is no longer Luo Yonghao personal crosstalk special.
Luo Yonghao hopes to redefine the PC product, which seems to be cross-border, but the logic of the product is consistent, that is, outputting hardware products with interactive design capabilities. At the press conference, he also emphasized that 'we are a software-driven company'. Subject to company size And technical strength, Hammer Technology cannot make greater breakthroughs at the system and hardware level. However, objectively speaking, this is a practical dilemma for global technology companies. After all, strictly speaking, even Apple has not been a breakthrough and revolutionary for ten years. The product is now. As a product manager, Luo Yonghao does an interactive level of improvement on existing technical capabilities. Instead, it is a rational, economical business practice.
Is the price and competitive product more competitive?
From a traditional computer construction point of view, TNT currently integrates the input and output devices of the computer system, and the computing and storage are handed to the nut phone, which means that if the workstation is equipped, the price of a TNT and a R1 is required. The current point of view is 15,000 yuan. Therefore, people who say Tucao said that a monitor should be 10,000 yuan, the price is too high.
Even if it is directly compared with Apple's all-in-one, TNT's price has no advantage. If it is directly compared with the current market, the price is indeed too high, but Luo Yonghao wants to do not the PC, but the operation expansion of the mobile phone. Luo Yonghao hopes to establish a sales strategy centered on mobile phones. Mobile phones and computers are no longer equal connections. They are centered on mobile phones. PCs are only an extension of mobile phones. Therefore, for hammer technology, the real concern is not the price. The question is high, but whether you think about the target population.
How is the ecology structured?
A deeper level involves the issue of ecology, because ecology determines the user population. In the software ecosystem, the companies that make systems will do their own most critical applications. For example, after Microsoft developed windows, it also developed Office, IE, and Apple. After the launch of the iOS system, keynote, Final Cut, and safari were also developed because the key to system success is ecology. Hammer Technology does not currently have the ability to build systems, but Android-based systems, Hammer hopes to promote its own through Smartisan Office, Bullet SMS, etc. Smartisan OS. Luo Yonghao and Yongzhong cooperated to launch their own Office with full ambition.
However, experts in the enterprise who are deeply using Office have pointed out to 21st Century Business Herald reporter: 'Now many people use PC-based products to handle large-scale data. How does Evermore's Office performance be discussed? Some higher-end functions For example, Excel Powerpivot, which can process millions of lines of data, should not be compared with Microsoft's Office by domestic manufacturers. Then there is the problem of processing performance, relying on the computing power of Hammer R1, and driving a lot of graphic content in Office. Easy business. '
In addition to Office, another product of productivity giant Adobe's Photoshop, After Effects and other products, is the key to the construction of the designer's ecology, but the current Android system has not been able to have very good support, TNT naturally have no ability to consider this The level of software support. Hammer Technology COO Wu Dezhou interviewed in the 21st Century Business Herald also said that the current PS is not in the first priority. Office corresponds to the text data office crowd, Adobe corresponds to the designer, these are The main consumer of PC products. It seems that these two groups are more difficult to meet, the target user positioning worrying.
Is the interaction design up to standard?
Interaction design is the strong point of Luo Yonghao, but this time it is also the worst-hit area to be ridiculed. The most important slot points are: The use of the Talk function in the office has no practical significance. It is impossible to control the PC with voice in the office.
However, for now, the office is not necessarily the target of TNT. After all, there are compatibility issues in the office. All people can use the same equipment to be efficient. Maybe Luo Yonghao hopes that the current users are more like Apple's early users. Stand alone designers and engineers, but the current software ecosystem does not support this point. There are also UI product managers told reporters that the Touch part of the interaction may be market testing, 27-inch screen full touch screen, need to swing the arm or even the big arm, Office hours may not be comfortable for hours of operation. In addition, fast voice input may be effective at the text level. However, programmers, etc., input content that is not a text content worker. The keyboard still has no substitute.
Therefore, although the idea of this hammer technology product is commendable, but the specific market how to feedback doubt. However, as Luo Yonghao said at the press conference, 'We have no losses, can be headstrong.' Maybe Luo Yonghao never intended to be the first On behalf of TNT, he hopes that more users will pay attention to his interactions and product logic. He will enter the vendor's ecosystem, and may want to plagiarize some of his vendors, and he is on the way.