In the "Multiple Alliance", the smash hit a ringing finger and the world 'changes'. The Bird's Nest, Luo Yonghao released a 'revolutionary product' and wanted to 'change the future'.
After experiencing the high-profile warm-up on Weibo in the past month, Luo Yonghao's product of 'change the next 8-10 years' has finally appeared. The hammer new product conference with its own flow has been hotly debated again, and most of the Tucao Focus on not 'revolutionary', no 'redefinition', nor 'change the world'.
Long-lost flagship became a supporting role for the conference
As a nominal new mobile phone conference, everyone thought that the nut R1, which is the protagonist, took only less than half an hour to sweep through. Luo Yonghao also briefly introduced the appearance of the new machine. And performance, many of its important features such as 'Beauty Tip' design, Xiaolong 845 processor, wireless fast charge, pressure-sensitive screen, and optimized night photography, etc. did not make the necessary elaboration. However, no matter how important the product is , It does not seem that it should be the treatment of a flagship product.
If you stand in the perspective of hammer powder, there may be a lot of expectation in the heart. After all, Hammer Technology has not released a flagship mobile phone in the real sense for hundreds of days. However, after making countless bumps, the appetite has been lifted. , Luo Yonghao's opening 'show' out of the new machine hammer hammer R1 basically became a supporting role.
At the press conference, 'Ignore' The nut R1 is 'correct' to the hammer? At present, even if Hammer Technology had previously launched empty net products, the mobile phone is still the hammer's main sales product. It is understood that after the conference, In the media interview session, the hammer technology COO Wu Dezhou also stated that the current business focus of Hammer Technology is still on the mobile phone. It also mentioned the close cooperation between Hammer Technology and Qualcomm, and said that it will push 5G terminal products as early as next year.
One of the more embarrassing aspects of Hammer Technology is that the sales of hammer phones have not been greatly improved. The main reason may be that Nut Pro2 and Nut 3 did not continue the strong momentum of Nut Pro.
Even Hammer Technology's highest-selling mobile phone product so far, known as Hammer Technology's "breaking job," Nut Pro, sold only 1 million units in about 6 months. This is related to a domestic head manufacturer. Compared with some products, perhaps less than a fraction.
For the current hammer technology, the nut R1 should be regarded as one of the most important products of this year. Hammer Technology has also announced that the brand of “nuts” will be uniformly used in all mobile products of Hammer Technology from now on. This also means that the Nut R1 is the vanguard of the future 'Nuts Phones'. The new price is also a symbol of the brand height of the 'Nuts Phone' in the future.
But for now, the hammer technology of the nuts R1 should be strategically emphasized. It seems to be more important to the 'revolutionary product' that claims to be 'from the future, change everything' - nut TNT workstations.
'The revolutionary product' seems to be misnamed
The first time you see the name TNT, you may think of TNT explosives. However, this nut TNT workstation seems to have not been able to fully possess the general shock of TNT explosives.
Hammer Technology's Nut TNT workstation's 'TNT' stands for 'Touch and Talk', which is 'touch + voice'.
In terms of product form, the Nut TNT Workstation looks like a large-screen, touch-operated tablet PC. The docking station is no different. It is similar to Microsoft's Surface Studio.
Of course, the external design may not be so important. The important thing is connotation. In Luo Yonghao's mouth, the nut TNT workstation has a brand-new interaction logic. Through the combination of hardware and software, the user's work efficiency can achieve a qualitative leap.
As mentioned before, the Nut TNT Workstation mainly uses a touch + voice combination method. After the user presses and holds the screen, he can operate through the voice - simply hold the screen to speak, you can open and close the corresponding file, application. Not to mention that this is indeed a very different way of interaction with the current mainstream PC, but also an important trend in the future of human-computer interaction, with Luo Yonghao's that is the life of the keyboard and mouse.
However, this seemingly new interaction may be far less than revolutionary. On the one hand, from an efficiency point of view, speech recognition is already done by related technology companies, and the next semantic understanding is true. For example, when entering text or making a PPT, forms, etc., the current voice interaction is not perfect due to the technology, and the fault tolerance rate is low.
In addition, for relatively more professional and workload-intensive people working in PCs and programmers and other non-text content practitioners, the physical keyboard has an unparalleled efficiency advantage at this stage.
On the other hand, from the use of the scene, nut TNT workstations need to rely on voice to improve work efficiency, but also need a quiet environment to ensure the recognition rate of speech, which is obviously a contradiction, but also makes nut TNT workstations will be difficult to invest In scenarios where there is a high demand for productivity, if people in an office use Nut TNT workstations, the scene may be comparable to the market.
In addition, the interaction of the 'Touch' part of the Nut TNT workstation may also be subject to market inspection. The 27-inch full touch screen requires the user to wield the arm or even the big arm, which may not be comfortable for the office worker who operates for several hours.
In short, whether or not the TNT workstation can become a 'revolutionary product' is based on an important premise, that is, whether it can change people's habits and even their dependence on Windows and Mac OS. After all, 'revolutionary' means subversion, specifically to a On technology products, it means the overthrow of existing methods of use, technical specifications and product forms. In addition, such subversion needs to be accepted and popularized, or even replaced by old ones.
At present, it seems that calling the Nut TNT Workstation a 'revolutionary product' seems far-fetched. In simple terms, perhaps the direction of 'changing the world' is correct, but the product is still not mature, calling it the 'revolutionary product of the future.' It is more appropriate to provide a possible solution.
The author believes that this announcement of the Bird's Nest explains Luo Yonghao’s stubbornness, 'ignoring' the products that should be mainly explained, and focusing on describing a desktop solution that is not negligible. This is the case when the core business of the mobile phone has not been stabilized. The pace of expansion may be a dangerous thing for Hammer Technology.