Recently, TCL teamed up with the happy and streaked comedy stage drama “Aunt Li Tea” at the Hefei Grand Theater. The live atmosphere was warm and the performance was a great success. At the same time, TCL organized a highly interactive interactive drama experience. The event also kicked off the stage outside the theater.
Accompanied by a variety of innovative new marketing methods, TCL drama drama opened a new chapter in 2018.
In-depth exchange with users of TCL interactive marketing new upgrade
In the field of drama marketing, TCL has been cultivating for many years. In this Hefei activity, various means of drama marketing were used to the extreme. Within the theater, TCL skillfully related the performance and experience of the product through scene layout, lines, plots, etc. Implantation allows the product and the drama to blend in and form a delicate relationship between the product and the brand and the play. Outside the theater, TCL set up an interactive theater field experience area in which the live drama viewers experience zero distance. To the TCL carefully built high-end intelligent life scene.
The most compelling feature is that the drama actor takes the drama fragments to the audience and actively interacts with the audience. It also allows the audience to participate in the performance and causes everyone to stop watching. Many people said: 'Dramatic dramas have seen numerous times, but It's the first time I've approached a drama actor like this for the first time!'
In addition, TCL attracted the attention of many netizens on the same day through the wonderful live broadcast of Netcom. According to statistics, the number of people watching online videos on the day exceeded 300,000, and the final total live viewing volume reached an astonishing 5.151 million. Not only that, but also TCL has also opened its own official vibraphone account on the short-duration video platform and released a wonderful short video on the day of the event.
TCL succeeded in interacting well with consumers by virtue of its interesting, effective, and unpredictable cultural dissemination channels and continuous innovation in entertainment marketing models. It has won consumers' high level of recognition and emotional resonance.
TCL follows the trend of the times and insists on innovative entertainment marketing model
With the rapid advancement of science and technology, the speed of change in marketing methods is equally rapid. We have spent decades entering the Internet age, and in just a few years time, the mobile Internet has gradually occupied the mainstream. Because of the mobile Internet The rapid development, live broadcasting, short video and other content forms have already begun to enter the hearts of people. According to this objective situation, the marketing model naturally has to be reformed.
In the interactive marketing of Hefei's performance activities in this "Li Tea's Aunt", TCL fully achieved this.
While adopting live broadcasting, short video, and other current hottest entertainment marketing models, TCL's unique interactive drama experience brings a different view of the drama, but also makes the drama intuitive and warm. In keeping with entertainment marketing At the same time, TCL is constantly advancing with the times, stepping up the pace of its own innovation, and constantly introducing more advanced technology products, leading the trend of science and technology.
TCL's drama marketing has become one of the signs in TCL's entertainment marketing section since it joined hands in 2015. Based on this, TCL will take the lead to achieve continuous upgrade of entertainment marketing and bring more liveliness to Chinese consumers. Drama culture and new experience of smart life.