Recently, the “Chinese Independent Brand Word-of-mouth Initiative Project and the Launch Ceremony of the 2018 Chinese Brand Word-of-mouth Annual Meeting” initiated by the China Statistical Information Service Center, Home Data, etc. were formally launched in Beijing. China’s milk powder, freezer, beer and beverages were announced at the conference. , The five categories of diapers 2017 brand reputation index index. Among them, refrigerators category, “2017 Freezer Brand Word of Mouth Research Report” was officially released. Aucma Freezer regained the top spot in China’s freezer brand reputation list with the first comprehensive index. In the sub-indicators, the Aucma Freezer topped the list again.
The report pointed out that 'Aucma, the stars, and the Haier brand rank among the top three in terms of quality recognition. Aucma, stars, Haier, Midea, Meiling, Rongsheng, Xiangxuehai have been stable in the last two periods, and the quality recognition ranks top ten. , Hisense, and Korea Electric have a strong performance in the current period of quality accreditation. Promotion to the top ten, cherry blossom, Xinfei, Baixie fell out of the top ten in the current quality assurance.
Based on the quality strategy, the company continues to improve its quality management system and builds a quality culture in which the entire company participates. With the goal of building a 'quality and profitable company', it strengthens the quality concept of 'meticulously crafted products' and develops the 'Quality Month' theme through extensive development. Activities, quality competition activities and QC release activities, etc., guide all staff to participate in quality improvement and promotion, and form the company's quality values of "Quality is Life, Quality is Responsibility, Quality is Dignity".
Aucma insists on 'using the best equipment, the best technology, the best talent to create the best products', benchmarking the highest international standards, introducing international advanced technology, equipment and high-level talent, and actively working with Siemens, Bosh, Germany and In cooperation with international well-known companies such as Global Good, which is part of the US Bill Gates fund, R&D and production of international high-end products, the products have shown strong competitiveness in the international market. Among them, vaccine refrigerators produced in cooperation with the institutions of the Bill Gates Fund, The earth has improved the problem of vaccine refrigerated storage in Africa and other power-deficit regions. It has won wide acclaim from the international community and companies are listed in the 'United Nations Global Procurement Business Directory'.
Through the implementation of quality performance-oriented employee performance evaluation criteria, 'quality of performance evaluation', 'quality of heroes', a large number of first-line quality management personnel and quality models of the company have won the 'national labor model', 'the national May 1 labor. The medals', 'Shandong Province's meritorious deeds,' and 'March Eighth Red-Flags' and other honorary titles have effectively stimulated the enthusiasm of employees to participate in quality improvement. In recent years, the company’s employees have directly participated in more than 800 quality transformation projects, and won the Guoyou and Provincial Excellence. More than 50 items.