Cooperation with Japan’s three major operators, Japan’s Cheng Hua’s second position after the United States?

According to Japanese media reports, Huawei recently signed a cooperation agreement with Japan's SoftBank, NTT DOCOMO, and AU operators, which means that Huawei officially enters the Japanese operator market. The message shows that operators account for 90% of sales, SoftBank, NTT DOCOMO and AU's three major operators accounted for about 70%.

It is worth mentioning that the Huawei P20 series and Mate10 mobile phones are all within the scope of the operator's contractors. It is understood that P20 Pro will be sold at DOCOMO in June; Mate10 Pro will be sold at SoftBank on May 18th; P20 Lite will be held in the near future Offered on AU. P20 is available on public channels.

This cooperation with the three major operators in Japan will help Huawei further open up the Japanese market and occupy more market share. For Huawei after being 'banned' by the United States, it is a good news. Prior to this, according to foreign media reports, Huawei's P20 series Within one month after the mobile phone was introduced to the market, its sales in Western Europe were 316% higher than last year. It exploded and became the best-selling mobile phone in Western Europe. This time, Huawei P20 and Mate10 blew into Japan.

Huawei's P10 lite is ranked in the top four, leading the glory. The popularity of MOTO and other branded mobile phones is very clear. Huawei first entered Japan in 2005, when Huawei Technology Japan Co., Ltd. was established in Tokyo, and Japan in 2007. The establishment of the terminal department, which has 70 technicians. Products are imported from China. Research and development is centered on the head office and is coordinated by subsidiaries around the world.

For Huawei's entry into the Japanese market, enthusiasts in the mobile phone industry who have always paid attention to Huawei believe that Huawei's time to enter the Japanese market is relatively late. Huawei's international strategy is first in eastern Europe, emerging markets such as Africa, then in Europe, and then in Japan, the United States, etc. In addition, because Japan has a high degree of trust in the domestically produced products due to its craftsmanship, the Japanese market is more difficult to attack. At the same time, there are also views that Huawei's products have a clear advantage in the Japanese market's price competitiveness.

For Japan, Huawei is the second developed country after the United States to enter the developed country market. It is understood that the Japanese government has jointly promoted the commercialization of empirical experiments for 5G technology with private enterprises, and will strive to realize it by 2020. The current experiment is already underway. Both Huawei and ZTE have participated. In some communication technologies, Huawei slightly leads the company's Softbank. And Huawei's R&D center in Tokyo in 2017 has greatly promoted its cooperation with Japanese companies and R&D institutions. Research and development of Internet of Things, next-generation 5G mobile communication technology. Therefore, for Huawei, Japan is not only the sales market for smart phones and communication devices, but also a research and development field for many fields such as 5G technology.

2016 GoodChinaBrand | ICP: 12011751 | China Exports